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what does it mean

 
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jasonlulu_2000



Joined: 19 Mar 2006
Posts: 879

PostPosted: Tue Jan 13, 2009 6:19 am    Post subject: what does it mean Reply with quote

Some firms have toyed with the idea of (jokingly suggested) charging overweight travelers for two seats, but it is not a practice that has taken off industry-wide.
What does "off industry-wide" mean?

Thanks
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m_prime



Joined: 28 Dec 2008
Posts: 52
Location: Taiyuan, Shanxi, China

PostPosted: Tue Jan 13, 2009 7:17 am    Post subject: Reply with quote

'Industry-wide' refers to an idea or practice that is common within a particular type of company, airline companies in this case.

In your example it means that the idea of charging overweight people for two seats may have been suggested by a few airline companies but industry as a whole (the vast majoirty of airline companies) have rejected the idea.
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jasonlulu_2000



Joined: 19 Mar 2006
Posts: 879

PostPosted: Tue Jan 13, 2009 7:39 am    Post subject: thanks Reply with quote

I see. Thanks.

BTW: take off here means be popular, doesn't it?
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m_prime



Joined: 28 Dec 2008
Posts: 52
Location: Taiyuan, Shanxi, China

PostPosted: Tue Jan 13, 2009 7:53 am    Post subject: Reply with quote

Yes, 'take off' in this context means to become popular
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