Dave's ESL Cafe's Student Discussion Forums

[iloveyou]

Hello,
I am not sure what authentic and human identity means here.

Thanks
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The brand story explains the fundamental character
of the brand in a compelling way and, by developing
an authentic and human identity by creating an
emotional reason to believe in the brand.

[pugachevV]

Nor am I.
It's the kind of expression advertising people come up with to justify their deceptive practices that are designed to trick us into buying their stuff.
authentic= genuine
human identity = characteristic of the human race - what we are.
More b u l l s h i t from your friendly advertiser.