You'd better analyze the text content by the way relating to your students experience and previous knowledge.
Give more chances for your students to express their ideas and feelings concering the content of the text.
Or you can devide students into several groups, and ask them to make a discussion about this text.
Before the class, you can give some dicovery tasks for students. After the class, provide some references such as websites, books, CDs and movies to deepen their understanding of the text. At that time, their interests can be aroused.
Good luck!
