I got a lot of "soccery" search results for "club's + crest" on Yahoo just now:
http://search.yahoo.com/search?fr=slv1- ... +%2b+crest
When I entered "club's + logo", the results were more mixed (i.e. not so much about soccer):
http://search.yahoo.com/search?fr=slv1- ... s+%2b+logo
I am therefore pretty sure that "crest" is the word you were looking for (but be aware that this could just be a term used mainly in British sports journalism, in news about
football clubs).
From
The New Oxford Thesaurus of English:
"logo"
noun
the company logo
emblem, company emblem, trademark; device, symbol, design, sign, mark, figure, stamp, monogram; insignia, crest, seal, coat of arms, shield, badge, motif, hallmark, logotype, colophon
"arms"
2 the family arms
crest, emblem, heraldic device, coat of arms, armorial bearing, insignia, escutcheon, shield, heraldry, blazonry.
See table at heraldry. heraldic.
Other possible words (that appear in BOTH
NOTE entries) to "crest" and "logo" could be: "emblem" and "insignia". I'll leave it to you to do further "collocation" searches and decide for yourself which of the four possible "contenders" here is best.
One (inexplicable?) flaw/limitation (of space?) of even the best thesauruses is that the same "meaning collection/groups" of words that appear in one entry do not always all appear at another (thus a person would need to go to "heraldry" - "estucheon" has no entry - to know that "crest", "emblem" etc also have this heraldic sense of "sheild"; nor is it explained in the "sheild" entry that there is a table at "heraldry"! Furthermore, the table itself gives no indication of the meaning groupings, it is just a long alphabetical list. A non-native user would therefore have to do a lot of detective work and cross-referencing to tease "crest" out of the
NOTE if they started from "sheild"! By the way, there's no entry for "Coat of arms", only "arms"):
"sheild"
noun
1 using his shield to fend off blows buckler, target; (in Australia) hielaman; heraldry escutcheon; mythology aegis; archaic targe.