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Posted: **Thu Sep 25, 2008 8:43 pm**

foot•fall /futf>:l/ noun
1 [C] (literary) the sound of the steps made by sb walking: He heard her familiar, light footfall in the hall.
2 (BrE, business) the number of people that visit a particular shop/store, shopping centre, etc. over a period of time: a campaign to increase footfall

Pitchforks and torches optional.

But seriously, it expresses something other (i.e. less) than 'business' or 'custom' proper, and does so quite concisely, right? Any alternatives springing to mind?

Posted: **Fri Sep 26, 2008 6:54 am**

"A campaign to attract more people into the store" would be the non-jargonized version I suppose. You are seeking alternative jargon?

Posted: **Fri Sep 26, 2008 11:12 am**

I suppose what I was wondering was if there was an alternative to the jargon (and jargon is what it ultimately is) - an everyday alternative in other words. But I doubt it will be as concise.

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