How best to introduce a company.

<b> Forum for those teaching business English </b>

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mariainnl
Posts: 7
Joined: Thu Aug 11, 2005 3:20 pm
Location: NL

How best to introduce a company.

Post by mariainnl » Tue Aug 23, 2005 7:13 pm

Sorry I placed this message in the "adult education" earlier today and have now corrected the mistake - hope to hear all your wonderful advice.

To put my question into context - I am teaching ESL to five high levelbusiness students in NL. They are in the medical/ research/ nutrition employment consultancy field.

I have been asked to give a lesson on introductions. I have designed a lesson on how the students can best introduce themselves and what they do in a condensed format. I also think it is important that they are able to introduce their company and what it does to potential companies and staff.

When I asked them how they introduce the company there seems to be no set rule of thumb, although t here is a formal introduction (in Dutch) to the company on their web site. I would like to put a structured format in place - that they can adapt to their own style - but also cut out all the unnecessary repetitions.

MY QUESTION: Is there a formal format to introducing a company.
1. to potential staff - perhaps at interviews.
2. to potential companies who want to use their services.

I have searched the internet and not been able to find anything at all.
I look forward to your feedback.

sbourque
Posts: 158
Joined: Thu Dec 09, 2004 12:32 pm
Location: USA

Post by sbourque » Mon Sep 05, 2005 11:21 pm

I don´t think there is a standard format for introducing a company. It usually includes material from
1) the mission statement (what the company says it does) plus a no-frills breakdown of what it develops/makes/sells/ and where it does all this
2) the company history--when founded, big acquisitions/mergers, recent news

You might be able to get an idea by looking at company Web sites on the Internet--the ones aimed at investors, not the ones trying to sell products.

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