Very good point.hallo wrote:...there are terms that you can look up like mergers & acquisition or arbitration, but a student will always bring up a topic that you haven't prepared for in advance.
If a student was to ask "what is brand identity?", how many of us could give an example. More tricky are questions like "what is the difference between brand recognition and brand awareness?", or "what is the difference between closing and fulfilment?".
There is a big difference between working in the school system and serving corporate customers.hallo wrote:... my student told me that the new teacher had absolutely no experience in business and could not effectively answer any of the students' questions.
In a school a pupil (consumer) is unlikely to complain, thier parents might, and the school principal (your customer) might have words but the child with not withdraw from class. And you would have to be pretty bad before any punitive measures were taken.
Corporate customers pay good money, they also have the cost of managers (the student) being away from their desk. If the student (consumer) complains, so will thier HR/Training Dept/budget holder (customer). They do complain and tehy do withdraw students from calss and withold payments, cancel contracts or don't renew contracts.
If the teacher is not meeting the students needs, it reflects on the teacher, the school and the industry. It impacts on the earnings of the school and subsequently the teaching staff. This is an example of one of those occassions were education and economics make uncomfrtable bed fellows.