Role Play in Business English Training?
Posted: Sun Nov 20, 2005 3:54 pm
Hi, maybe this post would better fit into the ESL Material Writing section but there hasn't been activity there for over a month so I decided to publish my idea here. What do you think of swapping experiences on role play activities? Together we could come with a template, robust format that allows to create role play scripts fast and in a customized manner. Below is a draft of mine, could you please let me know what you think of this idea in general? Thanks in advance, Torsten
1) situation outline
2) character profiles
3) situation and task
4) stages of the talk and phrases to use
5) sample dialogue
6) assessment instructions
1)
IT specialist GlobalSoft has been growing rapidly over the past 5 years and they are constantly increasing their customer base. Now also want to move into international markets and have formed a team that that specializes in dealing with international business accounts. One of the team members is speaking to a prospective client, a Belgium based logistics provider that is closely working with DHL.
2)
a) Mike Fairland
You are a 35 years marketing specialist with a BA in Business Communication. You have been working for GlobalSoft for 3 years. You joined the international market team 1 year ago. Your strenghts are negotiating with difficult clients and generating new key accounts.
b) Fabrice Badeau
You are 55 and the Executive Vice President and General Manager International of LogiTech, a large logistics company. You are married and have 2 adult children. You have a Master of Business Adminsitration from Harvard and a BA in Accounting. You pay great attention to detail and you are always looking for ways of reducing opertating costs and increasing efficiency.
3)
a)
You met Fabrice Badeau 3 months ago at the International Logistics Convention when you gave a presentation on software licencing management. After the workshop Fabrice Badeau had approached you to ask for more details about GlobalSoft's services. You exchanged business cards and the back office team sent Mr Badeau a product porfolio via snail mail. You then followed up by contacting Mr Badeau on the phone and you arranged a face-to-face meeting with him. Your goal is to sell a 3 year contract that includes all software licencing services.
b)
You met Mike Fairland 3 months ago at the International Logistics Convention when he gave a talk on how to reduce costs for software licences. As you are constantly interested in reducing costs for your company you wanted to get more information on the services GlobalSoft can offer. After exchanging business cards with Mike Fairland his team sent you a product portolio and you compared their prices and conditions with your current solution. Then Mike Fairland contacted you via phone and you arranged to meet with in person to discuss details of a possible partnership. You are interested in their services but you want to get a discount on their prices. Your goal is be adament when it comes to the price negotiations.
4)
a) small talk and warm-up
- how are you
- good to have you here
- how is your family
- how was your journey
- how is business
- shall we get down to brass tags
b) product description
- what are your benefits
- how do the features of your product translate into benefits for you/your company/your clients
- what is special about our products and services
- what are your advantages if you choose over other providers
- what is the potential for our partnership
c) price negotiation
- your investment will be X Euro/Dollars
- your possible ROI (return on investment) over this period will be
- the following could additional benefits if you work with us
d) closing
- many thanks for investing your time and giving me the opportunity to work with you
- hope we'll establish a strong and profitable business relationship
1) situation outline
2) character profiles
3) situation and task
4) stages of the talk and phrases to use
5) sample dialogue
6) assessment instructions
1)
IT specialist GlobalSoft has been growing rapidly over the past 5 years and they are constantly increasing their customer base. Now also want to move into international markets and have formed a team that that specializes in dealing with international business accounts. One of the team members is speaking to a prospective client, a Belgium based logistics provider that is closely working with DHL.
2)
a) Mike Fairland
You are a 35 years marketing specialist with a BA in Business Communication. You have been working for GlobalSoft for 3 years. You joined the international market team 1 year ago. Your strenghts are negotiating with difficult clients and generating new key accounts.
b) Fabrice Badeau
You are 55 and the Executive Vice President and General Manager International of LogiTech, a large logistics company. You are married and have 2 adult children. You have a Master of Business Adminsitration from Harvard and a BA in Accounting. You pay great attention to detail and you are always looking for ways of reducing opertating costs and increasing efficiency.
3)
a)
You met Fabrice Badeau 3 months ago at the International Logistics Convention when you gave a presentation on software licencing management. After the workshop Fabrice Badeau had approached you to ask for more details about GlobalSoft's services. You exchanged business cards and the back office team sent Mr Badeau a product porfolio via snail mail. You then followed up by contacting Mr Badeau on the phone and you arranged a face-to-face meeting with him. Your goal is to sell a 3 year contract that includes all software licencing services.
b)
You met Mike Fairland 3 months ago at the International Logistics Convention when he gave a talk on how to reduce costs for software licences. As you are constantly interested in reducing costs for your company you wanted to get more information on the services GlobalSoft can offer. After exchanging business cards with Mike Fairland his team sent you a product portolio and you compared their prices and conditions with your current solution. Then Mike Fairland contacted you via phone and you arranged to meet with in person to discuss details of a possible partnership. You are interested in their services but you want to get a discount on their prices. Your goal is be adament when it comes to the price negotiations.
4)
a) small talk and warm-up
- how are you
- good to have you here
- how is your family
- how was your journey
- how is business
- shall we get down to brass tags
b) product description
- what are your benefits
- how do the features of your product translate into benefits for you/your company/your clients
- what is special about our products and services
- what are your advantages if you choose over other providers
- what is the potential for our partnership
c) price negotiation
- your investment will be X Euro/Dollars
- your possible ROI (return on investment) over this period will be
- the following could additional benefits if you work with us
d) closing
- many thanks for investing your time and giving me the opportunity to work with you
- hope we'll establish a strong and profitable business relationship