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JB140767
Joined: 09 Aug 2015
Posts: 135
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 Posted: Wed Dec 09, 2015 1:06 pm Post subject: |
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| OhBudPowellWhereArtThou wrote: |
| JB140767 wrote: |
| OhBudPowellWhereArtThou wrote: |
I think that Guerciotti has the right attitude and approach. One 15,000rmb per month job beats working on the side.
I have always avoided one-on-one tutoring because one student can burn through a lot of curriculum in no time. Three students at a time @ 100rmb per student per hour works best for me.
Corporate work gotten through Chinese teachers and language school owners have provided me with long term work with the least time spent on curriculum development.
Caveat: Your boss/FAO may not appreciate that you're working on the side, so be discreet. |
i used to to 2 @125 per hour but it's hard to find compatible couples. Now I've been doing IELTS for a bunch of years, I can design a 20 hour rush program or a 200 hour long term dealio from my own stock, so curriculum is no longer an issue. I can appreciate this would be a concern for some one only a few years at the racket
Just today got offered a hundred hour intensive course in Jan (no other classes) to run over 4 weeks, for a private anxious to get his ass abroad. 300 PH, happy out with that. |
I've never heard of someone working on the side and offering a full course. Do you get paid up front for the full course?
I've got much more than a few years teaching in China and more than a few teaching in the U.S.. I still have to tailor lessons to the needs of the students.
When I work with groups, they're usually friends or progeny of parents who know each other. I don't bother to recruit. Students come to me. |
Simple enough, stacks of money, wants to go abroad, doing a cram session over the holiday period.
I also get most students thru word of mouth, but, now i am in a new city, gotta build that up again.
I don't need to do much tailoring as I do exclusively IELTS for which i have a busload of materials developed over the years |
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Jmbf
Joined: 29 Jun 2014
Posts: 663
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| Posted: Wed Dec 09, 2015 2:55 pm Post subject: |
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| Volver wrote: |
I REALLY want more private students and am thinking about handing out fliers in front of the better high schools in town. Has anyone tried this?
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Yes using flyers can be an effective method to increase your student base but you really have to put some thought into their design and distribution. I personally have used flyers (among other things) to build up my student base from 1 to over 50 students and experimented with different designs during that time.
My advice? Be as professional as possible. You want your flyers to look the business. You can design them yourself at home but get a printing company to professionally print your flyers. Don't print them out at home using your own printer. Use full colour, glossy paper (doesn't have to be super thick, 128 gsm will do) and doubled sided flyers for maximum impact. Looks so much more professional than print-your-own. It's quite cheap as well, I think mine averaged around 200-300 for several thousand pcs.
Design-wise, obviously dual language is a must (get someone to translate for you), but keep the design simple yet distinctive. Make use of colour / contrast. Highlight your qualifications and experience but don't forget to include any special programs you specialise in (e.g. Cambridge, IELTS etc etc). Include a photo (either a good headshot or one of yourself teaching with students) and you must include pricing. Offer a lower price but give a range, say something like Hourly Rates from RMB xxx and up.
In terms of distribution, try to be logical with where and when you choose to hand them out. Obviously you'll want to find somewhere with a lot of student traffic but you'll also have to think a bit about demographics - can these students (or most likely their parents) afford your lessons? What can also work is targeting housing complexes near your house and putting flyers into mailboxes.
I think the time and effort you put into your flyers will eventually pay off. I've seen too many tutors put together a half-assed flyer in 20 minutes, print them off at home, randomly hand them out and then be disappointed when they get bad / no results. |
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ndahlhoff10
Joined: 29 Oct 2015
Posts: 4
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| Posted: Tue Dec 22, 2015 4:27 am Post subject: |
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| Are there places you can advertise online, like a Chinese craigslist? |
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Jmbf
Joined: 29 Jun 2014
Posts: 663
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| Posted: Wed Jan 06, 2016 12:31 pm Post subject: |
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| ndahlhoff10 wrote: |
| Are there places you can advertise online, like a Chinese craigslist? |
No idea for the current situation in China, but Hong Kong has several websites where you can advertise your tutoring services. There are even a bunch of tutorial agencies who connect tutors with clients.
In any case, direct referrals and word of mouth is much more effective at building your student base. |
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