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EFL market saturation?

 
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Longing for Nippon



Joined: 14 Jun 2004
Posts: 49

PostPosted: Thu Oct 07, 2004 5:01 pm    Post subject: EFL market saturation? Reply with quote

I was wondering what peoples view on the demand for efl in Japan was at the moment. Are the big schools still expanding and making profit? Is there room for the private school? I notice that people have said the salaries have remained the same for years, maybe even decreasing. What is the future of efl in Japan? Maybe there will be more demand by the Japanese for Chinese language skills in the future.

It would be intersting to hear from people who have started a school by themselves, how have you found the experience? Success or disaster?
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Glenski



Joined: 15 Jan 2003
Posts: 12844
Location: Hokkaido, JAPAN

PostPosted: Thu Oct 07, 2004 8:51 pm    Post subject: Reply with quote

As of recently, the Ministry has allowed English classes to be taught in the elementary schools, but it did not give Japanese teachers any inkling on how to teach such kids, nor did it lay out a plan for any specific curriculum. So, I think the J teachers are relying heavily on any foreign ALTs to provide guidance. The J teachers also need training in English, so a private school that focuses on them would be a benefit.

The Ministry also canceled the requirement to teach on Saturdays, so public schools no longer do this. A few private schools have followed suit, although they did not have to. This was intended to allow time for kids to spend with families, and thereby reduce the amount of juvenile crimes that had recently been seen. However, with fewer classes in the week, students had less opportunity to study for their college entrance exams. The Ministry didn't change that aspect of education, so parents were worried that their children were not going to get enough out of the cut courses, and this opened potential for sending them to eikaiwas, jukus, and private lessons. A school that focuses on getting kids to pass the college entrance exams would be a benefit.

Businesses are also requiring a certain level of TOEIC scores for their employees to get promotions and/or overseas assignments. A school that would help them seriously study would be a benefit.

The EFL market is changing in these three ways and in one more. Many universities are hiring teachers through dispatch companies and/or eikaiwas instead of hiring FT teachers. This will probably have a negative impact on the level of teaching at universities.

Will a private business succeed? Who can say? People are constantly asking for lower and lower fees in private lessons. Desperate teachers are out there, and they are willing to accept 2000 yen/hour for lessons (or even less), so that would draw potential students away from businesses.
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PAULH



Joined: 28 Jan 2003
Posts: 4672
Location: Western Japan

PostPosted: Thu Oct 07, 2004 11:27 pm    Post subject: Re: EFL market saturation? Reply with quote

Longing for Nippon wrote:
I was wondering what peoples view on the demand for efl in Japan was at the moment. Are the big schools still expanding and making profit? ?


Plenty of demand by students but less people are wanting to fork out 500,000 yen for English lessons like in the old days. Still as many schools (NOVA has about 250 branches, but most teachers can only work at one, one at a time.

Still lots of people wanting to come and teach English but language schools are trying to get away with paying less. More tourists and working holiday visa holders.

No idea if they are making money but they certainly arent going to go bankrupt. NOVA has 500 teachers and 250 branches. Does pretty well out of renting apartments to foreigners, making about 100,000 yen a month profit per apartment. What difference does it make to Joe Newbie as long as he gets paid on time?




[quote="Longing for Nippon"]IIs there room for the private school? I notice that people have said the salaries have remained the same for years, maybe even de

Do you mean teaching privates at home


NOVA and GEOS and AEON are private businesses, except on a very large scale. I worked at NOVA in 1987 and was paid the same thing, and if you take into account inflation and cost of living, teachers are not paid less than 10 years ago. You can live on it but dont expect to be able to build a career on teaching at a language school or support a family on it


Longing for Nippon wrote:
What is the future of efl in Japan? Maybe there will be more demand by the Japanese for Chinese language skills in the future.


As long as you have students studying English in school for entrance exams, enrolling in NOVA, sending their kids to ECC Junior there will always be a demand for English. There will be a greater demand for trained and qualified teachers on the JET program but they have to do away with the requirement that teachers not know any Japanese or not have teaching experience. The inexperienced monolingual gaijin will become a thing of the past.

More teachers are needed to teach kids at elementary school as JET for kids moves into gear. Lower salaries all around as schools cut costs.

Why would Japanese want to learn Chinese? Very few native speakers of Chinese in Japan, they dont learn Chinese at school and the recent diplomatic spats between the two countries, xenophobia against cheap laborers and students from China mean they still distrust each other.

Korean is the favorite foreign language after English.
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Akula the shark



Joined: 06 Oct 2004
Posts: 103
Location: NZ

PostPosted: Fri Oct 08, 2004 1:23 am    Post subject: Reply with quote

Some good points. Where I live there are Eikaiwa schools everywhere. How well the schools do financially is a case in point, but there are so many schools, and occasionally you hear of one or two closing. Whether or not demand for English will fall or rise is a case in point, but as long as Japanese keep going to English speaking countries on holiday, and as long as there's trade between the English speaking world and Japan, and as long as Japanese researchers and scientists need to be able to read academic articles and journals in English, there'll be a demand for English. However, I see a trend of employers and students wanting more for less these days. Salaries for teachers seem to be going down, and there are many more part time jobs than there were.
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canuck



Joined: 11 May 2003
Posts: 1921
Location: Japan

PostPosted: Fri Oct 08, 2004 4:08 am    Post subject: Reply with quote

I see the future being with more dispatching companies. They are pure evil in the ESL world. Seems like the schools contracting out to dispatching companies are just not willing to do the work in the hiring process themselves, which really hurts everyone. Look at schools like Zenken in Osaka. They will hire anyone, and I mean anyone if you can get a visa. They will send people to public schools to teach with a Japanese teacher in the elementary schools, junior and senior high schools. They prey on people new to Japan, people who couldn't get another job, people looking for experience or people that just don't know better. The people that get jobs there are either as qualified as a JET teacher, without the salary and the support or even less so. On average, the school pays Zenken (or other dispatching companies) around the 400,000 yen mark every month including holidays, and Zenken pays people around 220,000, don't offer holiday pay during the summer but offer a small completion bonus. They are pure evil

With ECC and other companies getting in on the act, they are taking higher paid jobs away from teachers, just to increase company profits, without the same regard to the hiring process.

Along with the Japan yen continuing to nose dive, there also could be a massive nose dive of teachers leaving, and others not wanting to come because "they can earn more closer to home". Hopefully it will reach a point where that will start to drive salaries higher, but I doubt it.

I really feel for the people stuck doing harder work than a JET teacher for example, but only making 50% without the paid flight home.
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Longing for Nippon



Joined: 14 Jun 2004
Posts: 49

PostPosted: Fri Oct 08, 2004 8:30 am    Post subject: Reply with quote

Thanks for the replies. They are very interesting.

Its sad to see these outsourcing companies making so much money from the alt positions. I suppose in the recent past the money would have gone directly to an efl teacher and there would have been more decent jobs out there.

PaulH:

I meant setting up by yourself, teaching at home or at rented premises.

I thought chinese would be popular as more business is going in that direction now. The Japanese economy seems to be benifiting from the boom in China.
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PAULH



Joined: 28 Jan 2003
Posts: 4672
Location: Western Japan

PostPosted: Fri Oct 08, 2004 11:18 am    Post subject: Reply with quote

Longing for Nippon wrote:

I meant setting up by yourself, teaching at home or at rented premises.

I thought chinese would be popular as more business is going in that direction now. The Japanese economy seems to be benifiting from the boom in China.


Teaching at home is possible but you have to have somewhere to teach them. Do you want virtual strangers marching through your apartment or having to keep it clean all the time?

You also need to find your own students which means doing lots of flyers and negotiating with students in japanese re rates, lessons etc.

Having to buy text books and cassette tapes for each level. That includes teachers books as well. If you teach kids you will need flash cards, video, picture cards, games etc.

You will probably have to do some serious flyering to get new students to replace the ones who leave you or quit. Dont just count on the odd email from a student on a teaching website.

I dont really teach privates, but you have to treat privates like a business, and if you rent somewhere you have to make sure you have enough students to cover rental fees, phone, advertising etc. Im sure there are many people who do prefer teaching at home etc, but it seems also to be a lot of work in itself to keep and maintain students.



I dont really follow the trade discussions now but the big problem now is many Japanese companies have moved to China to cut costs, closed their factories here set up factories there and shipping their stuff back to Japan. Of course it's way cheaper than stuff produced in Japan and its putting a lot of people out of business as they cant compete with cheaper (Japanese) goods made in China.

I don't know if you live in Japan or not but the economy here is on life-support economically. The excrement is going to hit the fan soon as all the baby boomers retire in in ten years and there is no one to do all the dirty jobs here, operate the small factories and work in small industry and jobs that illegal foreigners work in, whom the govt is now clamping down on.
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PAULH



Joined: 28 Jan 2003
Posts: 4672
Location: Western Japan

PostPosted: Fri Oct 08, 2004 11:27 am    Post subject: Reply with quote

Longing for Nippon wrote:
I thought chinese would be popular as more business is going in that direction now. The Japanese economy seems to be benifiting from the boom in China.


Whether English is 'popular' is beside the point.

Students here have to study English if they want to graduate from high school. Many are required to take compulsory English courses at university as part of their credits.

Companies will only hire students if they have a TOEIC or a TOEFL score. Mothers are now sending 7 and 8 year olds to juku to learn English so they can get into a good private or public school. Students study English becuase society tells them they have to if they want to get ahead or graduate from university.

There are some who study Chinese becuase they need it for work or will be sent to China or do business there, or they have a taiwanese boyfriend or they wnat to study in Beijing etc, but that is integrative motivation i,e they have a goal they want to achieve.
Some will also study because they like it, but they will still make up a minority, compared to English. English is seen as a 'difficult' language to learn, but Chinese (pronunciation etc) is seen as just as difficult for many Japanese.
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BradS



Joined: 05 Sep 2004
Posts: 173
Location: Tokyo, Japan

PostPosted: Sat Oct 09, 2004 1:01 pm    Post subject: Reply with quote

Just something I've noticed in the ads... there are quite a few English Schools up for sale if you're thinking of starting one.
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