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EnglishBrian
Joined: 19 May 2005
Posts: 189
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 Posted: Wed Jul 06, 2005 7:45 am Post subject: |
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In Hong Kong a year or 2 back we had 3 advertising slogans all unleashed on the public about the same time.
I'm Lovin it - McDonalds
Live it Love it - Hong Kong govt to promote HK after SARS
Live it Learn it - British Council to promote English classes |
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Chris_Crossley
Joined: 26 Jun 2004
Posts: 1797
Location: Still in the centre of Furnace City, PRC, after eight years!!!
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| Posted: Wed Jul 06, 2005 7:48 am Post subject: Another slogan |
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| EnglishBrian wrote: |
| Live long and prosper - though it's unlikely in TEFL |
This should be another slogan!  |
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Justin Trullinger
Joined: 28 Jan 2005
Posts: 3110
Location: Seoul, South Korea and Myanmar for a bit
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| Posted: Wed Jul 06, 2005 9:57 pm Post subject: |
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| I'm loving these slogans! |
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Sheep-Goats
Joined: 16 Apr 2004
Posts: 527
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| Posted: Thu Jul 07, 2005 3:34 am Post subject: |
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| dmb wrote: |
| Do you think that the guy who came up with the slogan 'Im lovin' it' was a native speaker and how much was he paid for it? |
The slogan draws from ghetto English and is/was part of McDonalds trying to tap the hip hop / urban market.
The reason we usually use " hate, like, love, need, prefer, want, wish" in simple present is because aything you " hate, like, love, need, prefer, want, wish" is not likely to change its status any time soon, and so when you use these words you're usually stating a permanent condition, which is fully in the realm of simple present. In instances where the condition might change we could plausibly use the -ing form (pres continuous) which would indicate that we won't be whatevering soon. Or, in the case of the McDonalds sloagan, it inidcates a newfound love rather than a habitual one, though using the langauge this way isn't a part of the mainstream (yet). |
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