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NOVA is a sinking ship
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PAULH



Joined: 28 Jan 2003
Posts: 4672
Location: Western Japan

PostPosted: Sun May 14, 2006 1:04 pm    Post subject: NOVA is a sinking ship Reply with quote

Article in the Japanese Asahi which says that NOVA has made losses of 3,000,000,000 yen.

http://www.asahi.com/business/update/0512/173.html

Gist of the article:

NOVA has over 1000 branches and because of the rapid increase on the number of new schools opening there has been a conflict between neigboring branches over attracting students leading to a yearly loss of 30 million dollars. They posted a special loss of 20 billion yen. Part of this is blamed on too many schools in the same area and divisive managers leading to a drop in quality.

NOVA is expecting to close at least 23 branches in the near future.


Considering Nova is the largest employer of foreigners in Japan, I'm surprise that none of the English newspapers (e.g. The Japan Times, The Daily Yomuiri, The Asahi - English edition) have published anything, perhaps I should wait until tomorrow.

Here's a link to the JASDAQ if anyone is interested:
http://www.jasdaq.co.jp/ir/show.do?stock=4655&type=00&lang=E

Any other news?

Cheers,
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angrysoba



Joined: 20 Jan 2006
Posts: 446
Location: Kansai, Japan

PostPosted: Sun May 14, 2006 1:47 pm    Post subject: Reply with quote

The impending death of NOVA has been announced more than once before. They've been bailed out more than once before by their parent company too.
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PAULH



Joined: 28 Jan 2003
Posts: 4672
Location: Western Japan

PostPosted: Sun May 14, 2006 2:09 pm    Post subject: Reply with quote

angrysoba wrote:
The impending death of NOVA has been announced more than once before. They've been bailed out more than once before by their parent company too.



When it does eventually go (or it will be a dinosaur like Daiei, too big too fail, its going to be massive and messy. Teachers salaries are the first to not get paid, then students tuition disappears. Look at AMVIC, TOZA AND NCB for examples of big companies gone bust.
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seanmcginty



Joined: 27 Sep 2005
Posts: 203

PostPosted: Sun May 14, 2006 6:20 pm    Post subject: Reply with quote

There was a brief article about it here:

http://www.crisscross.com/jp/news/372508

I remember even 6 or 7 years ago when I was working for GEOS the company head office people talked about how NOVA was going to screw itself over by opening too many locations too close to each other. GEOS had itself had some problems with this, with the managers of some schools actually trying to steal students away from neighboring GEOSs.

A part of me kind of feels "serves the idiots right", but of course if NOVA goes down they'll take a huge number of teachers with them, so I kind of hope they pull their heads out of their butts and turn things around.
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womblingfree



Joined: 04 Mar 2006
Posts: 826

PostPosted: Sun May 14, 2006 7:36 pm    Post subject: Reply with quote

PAULH wrote:
Look at AMVIC, TOZA AND NCB for examples of big companies gone bust.


AMVIC split into Aeon and Geos. I didn't realise it went bust first!
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Willy_In_Japan



Joined: 20 Jul 2004
Posts: 329

PostPosted: Mon May 15, 2006 6:32 am    Post subject: Reply with quote

The GEOS I worked at was closed. It was 3 train station stops away from the closest other GEOS.

I was just glad that I wasn't there when it went down. I was getting enough blame for the sales levels when I was there.
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luckyloser700



Joined: 24 Mar 2006
Posts: 308
Location: Japan

PostPosted: Mon May 15, 2006 7:24 am    Post subject: Reply with quote

If NOVA doesn't do well to save face this time, this could be a bigger hit than many are guessing it will be. But, once the smoke settles, the appropriate amount of schools have been closed, and many unhappy teachers have found themselves reassigned or without the possibility of contract renewal, it should be back to business as normal. As long as NOVA's tuition remains a lot cheaper than the competion's, they'll still attract students. Expect to see even more campaign ads on TV this year.
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sidjameson



Joined: 11 Jan 2004
Posts: 629
Location: osaka

PostPosted: Mon May 15, 2006 7:33 am    Post subject: Reply with quote

I would guess that the rise of these interent teacher introduction agencies are part to blame as well. Students can find their own teacher and save considerable money, I presume.
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patsensei



Joined: 06 May 2006
Posts: 27
Location: Tokyo

PostPosted: Mon May 15, 2006 11:36 am    Post subject: Reply with quote

How many times would Nova be bigger than it's closest rival? Would not this loss be a drop in the ocean to them?
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PAULH



Joined: 28 Jan 2003
Posts: 4672
Location: Western Japan

PostPosted: Mon May 15, 2006 1:26 pm    Post subject: Reply with quote

patsensei wrote:
How many times would Nova be bigger than it's closest rival? Would not this loss be a drop in the ocean to them?


According to the NOVA website they have about 50% of the English teaching market and ECC AEON and GEOS have the rest. mom and pop language schools make up a fraction of the remainder.


http://www.nova.ne.jp/corporation/05gaiyou/marketshare.html

If a firm is teetering on bankruptcy and cant pay its bills, potentially putting thousand of teachers out of work, 3 billion yen is a lot of money to be in the hole. Its not like they can actually afford to lose money.
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Temujin



Joined: 14 Sep 2005
Posts: 90
Location: Osaka

PostPosted: Mon May 15, 2006 1:37 pm    Post subject: Reply with quote

I can vouch for Nova having money troubles, but there's certainly no shortage of students, at least not here in Kyushu.

Likelihood aside though, I think the most important question to ask is what would you advise current Nova teachers to do?
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PAULH



Joined: 28 Jan 2003
Posts: 4672
Location: Western Japan

PostPosted: Mon May 15, 2006 1:47 pm    Post subject: Reply with quote

Temujin wrote:
I can vouch for Nova having money troubles, but there's certainly no shortage of students, at least not here in Kyushu.

Likelihood aside though, I think the most important question to ask is what would you advise current Nova teachers to do?


Keep job options open have an updated CV. Dont wait till your branch starts taking on water, the managers are running for the exits, to decide to look for a job. Make sure that you have enough money in the bank to tide you over in an emergency, enough money to pay your rent. NOVA can not kick you out of the accomodation so you could effectively squat there until they set an eviction order on you, which will take a couple of months at least.

Far too many people think that it wont happen to them but come to work one day and find the doors bolted and the school closed and still owed salary.

Once that happens there is realistically you can do as teachers are usually the last to be paid in a long line of creditors. NOVA is a public company and shareholders get paid first and teachers last.

Joining a union is advisable as NOVA is not required to negotiate about compensation with individual non-union employees.

NOVA will likely reduce the number of branches which will mean some teachers are forced to relocate or change branches. You may not get to work where you want or there may be long commutes involved.
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ironopolis



Joined: 01 Apr 2004
Posts: 379

PostPosted: Mon May 15, 2006 3:03 pm    Post subject: Reply with quote

luckyloser700 wrote:
If NOVA doesn't do well to save face this time, this could be a bigger hit than many are guessing it will be. But, once the smoke settles, the appropriate amount of schools have been closed, and many unhappy teachers have found themselves reassigned or without the possibility of contract renewal, it should be back to business as normal. As long as NOVA's tuition remains a lot cheaper than the competion's, they'll still attract students. Expect to see even more campaign ads on TV this year.



Not impossible they could go under, but from what I've heard I suspect the above is about right.

Many on here and on the crisscross site are jumping up and down with glee at the mere thought of nova going down. We really need a ner-ner-ner smiley on the left!
Understandable sentiments from many teachers' points of view perhaps, although my experience tells me they (nova) are no worse than many others.

But temujin is right, they are getting plenty of students in. Nova is still and will remain for a while yet the ninki no. 1, and that means more in Japan than some realise. It may be hard to accept from a quality EFL education perspective, but a lot of Nova's customers thought it a brand they trusted and many still do. They're not the first company to have expanded too fast, got their fingers burnt and had to do some serious belt-tightening to get back on track.

As regards shedding teachers, I reckon that'll probably look after itself through natural wastage. Nova are working people harder (as are most schools) and so there'll be more leaving sooner and they simply won't be replaced.
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Temujin



Joined: 14 Sep 2005
Posts: 90
Location: Osaka

PostPosted: Tue May 16, 2006 12:36 am    Post subject: Reply with quote

It's also important to point out that Nova's other major problem at the moment is a shortage of teachers.
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wangtesol



Joined: 24 May 2005
Posts: 280

PostPosted: Tue May 16, 2006 2:23 am    Post subject: Reply with quote

Berlitz also has money problems from having opened too many branches too quickly, and so they had to let teachers go, but instead of reducing teachers through contracts expiring and natural attrition, some managers deliberately dismissed some teachers in the middle of their contracts.

Expect the same from Nova. When the 23 schools close and teachers need to be reduced, pinhead managers are going to take the opportunity to get even and fire some people they don't like, and then use the excuse that they dismissed the teacher due to financial problems.


Last edited by wangtesol on Tue May 16, 2006 5:26 am; edited 1 time in total
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