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samhouston
Joined: 17 Jan 2007 Posts: 418 Location: LA
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Posted: Wed Mar 26, 2008 3:07 pm Post subject: Fliers to advertise for lessons |
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I've finally decided to take the plunge into teaching private lessons. I make good money, but why not try to make three times as much?
My target is middle and high school students. I have no idea what the market is around here. There are plenty of schools in this area, so I'm sure just based on numbers I should be able to find ten or fifteen kids whose parents are willing to hand over their money, I hope.
I'm not sure what to put on the fliers. I'll be certain to paint myself as the most qualified whitey to have ever walked the streets of suburban Shanghai. Should I highlight conversational English, or something more related to the terrible exam they all know awaits them? I don't know what they want to see. I'll teach them whatever they want, I just don't want to screw up right at the beginning by having a flier that's off the mark.
I want to include the intersection of where I live, but not my actual address. I'll put my Chinese friend's number on it so he can talk to any prospects that call. He'll give them all the details on cost and my address, how many days per week they want to study, what books they're currently using, how great I am and how lucky they should feel to have found one of my fliers, etc.
I'm sure many of you have done this. Any input would be massively appreciated! |
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Lobster

Joined: 20 Jun 2006 Posts: 2040 Location: Somewhere under the Sea
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Posted: Wed Mar 26, 2008 6:15 pm Post subject: |
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I would not recommend offering help with the Chinese exam unless you are very familiar with the exam itself. You will get questions like, "Teacher, why is 'He was standing on the corner." correct and "He was standing at the corner." wrong? The Chinese exam is riddled with errors, lack of context, and obfuscated references. The correct answer is the one that has been drilled into them by the Chinese teacher as the only acceptable answer. I don't know a single FT who would qualify to teach Chinese exam skills. That's the niche specialty of Chinese teachers, and they make money by coaching on the side. You're better off concentrating on the listening and speaking skills sections of their texts (Oxford or New Century). Because they study English grammar in Chinese, it would also be difficult to help too much there. I'd also suggest not limiting your classes to high school students. Adult classes should also be on offer.
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Kootvela

Joined: 22 Oct 2007 Posts: 513 Location: Lithuania
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Posted: Wed Mar 26, 2008 8:00 pm Post subject: |
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My fliers look like thtis:
a teacher of English for general, business and conversational English. One-to-one, groups and in-company lessons at your time and speed. Contact phone/email/website details.
That is enough to draw attention. I print them on coloured paper to catch the eye. |
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samhouston
Joined: 17 Jan 2007 Posts: 418 Location: LA
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Posted: Thu Mar 27, 2008 3:14 pm Post subject: |
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The Chinese exam is riddled with errors, lack of context, and obfuscated references. The correct answer is the one that has been drilled into them by the Chinese teacher as the only acceptable answer. |
Now that I think about it, that's not surprising.
I taught from a New Century book for a few months at a middle school, and I didn't like the book very much. I met a Canadian guy a few weeks ago who is much more of an ESL expert than I am, and he confirmed that they were lousy books. He said Oxford is a lot better. Then he told me that he works for Oxford... Anyone have thoughts on these two publishers?
I was thinking, if I could cram a bunch of students in on the weekend, that might be better than teaching after school hours. Do they typically have more free time on the weekends, or after school hours?
Should I give them a reduced rate for the first couple of weeks? Should I have them pay for each lesson, or a week/month at a time? |
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vikuk

Joined: 23 May 2007 Posts: 1842
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Posted: Thu Mar 27, 2008 4:09 pm Post subject: |
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Should I give them a reduced rate for the first couple of weeks? Should I have them pay for each lesson, or a week/month at a time? |
you have to get them to pay for a full term at a time, with no refund (just like the training centers) - otherwise the drop out rate can be high. All students start with the best intentions to begin with - but as time goes by things often start to slacken off. The older the student the worse the drop-out rate can be - just think how hard it is back home to complete a full night-school course unless you're mega-motivated (much easier to mooch in front of the TV and say I'll give it a go next week)!!! That full term of payments gives them students that extra incentive to turn-up and keeps you from loosing money wise from falling enrollment!!!! |
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samhouston
Joined: 17 Jan 2007 Posts: 418 Location: LA
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Posted: Thu Mar 27, 2008 5:52 pm Post subject: |
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you have to get them to pay for a full term at a time, with no refund |
A full term like multiple months? I don't know what kind of summer break the kids here get. I wonder if enrollment would get better or worse during that time... I don't have a set curriculum or program per se, like I suppose the million dollar places do. Once I know what I have to work with, with regard to student competency and expectations, I'm sure I could devise an actual plan. I just wonder if they would balk at having to fork over thousands for an unproven course, versus a month at a time. |
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Kootvela

Joined: 22 Oct 2007 Posts: 513 Location: Lithuania
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Posted: Thu Mar 27, 2008 8:03 pm Post subject: |
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My students pay in two ways: individual students pay for a month in advance (we agree about cancellation policy) and group students pay per term. My term is 23 meetings for 1,5h each. |
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