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ruffie
Joined: 11 Oct 2006
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 Posted: Tue Mar 13, 2007 10:43 am Post subject: Korea's new tourism campaign is here! Korea Sparkling! |
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Look out Malaysia Truly Asia and Incredible India. Korea's new image is here!
Korea Sparkling?
I know that copywriters can take liberties with language, and succeed, but this just feels all wrong. Probably the big wigs just wanted something that sounded exactly like Korea Fighting, or Digital Exciting.
Sparkling Korea sounds a little better, if you keep saying it over and over. With the right images and a total ignorance of Korea, a viewer might be impressed. Don't mention Korea, just show lots of stuff uhmm, sparkling, say "sparkling" enough and people will think, yeah, that place sure sparkles. I get it. Where is it? Korea, you say. Really? Maybe I'll check it out. But to start any sentence or slogan with the word "Korea" runs the danger of evoking negative images or at the very least, indifference.
As a westerner, even after living in Korea for over three years, I find Korea Sparkling (as a phrase) to be confusing and gramatically offensive.
We'll have to see the TV spots to see how they work it.
Korea - dramatic pause - Sparkling would be a technique advertisers use all the time.
Anyway, Read the linked article and...hmmm I don't know what you do after reading something like this. I sure am looking forward to the TV spots though.
I can't wait to see Korea's Sparkling images.
All I can say right now, beyond the fact that it still doesn't evoke a true brand and borders on falsehood, is that it reminds me of toothpaste and dishwashing liquid.
Korea. You're soaking in it!
Oh Madge!
http://times.hankooki.com/lpage/biz/200703/kt2007031320033911870.htm
Last edited by ruffie on Tue Mar 13, 2007 11:39 am; edited 1 time in total |
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mithridates
Joined: 03 Mar 2003
Location: President's office, Korean Space Agency
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| Posted: Tue Mar 13, 2007 10:54 am Post subject: |
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Korea, sparkling! I couldn't believe I was reading a serious article there but looks like it is.
Korea, sparkling! |
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mithridates
Joined: 03 Mar 2003
Location: President's office, Korean Space Agency
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| Posted: Tue Mar 13, 2007 10:57 am Post subject: |
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Edit: Image died. 
Last edited by mithridates on Tue Mar 13, 2007 6:10 pm; edited 1 time in total |
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bucheon bum
Joined: 16 Jan 2003
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| Posted: Tue Mar 13, 2007 11:02 am Post subject: |
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| It wanted to compete with "Hi Seoul!" for worst tourist slogan ever. |
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Grimalkin
Joined: 22 May 2005
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| Posted: Tue Mar 13, 2007 11:28 am Post subject: |
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| Quote: |
The white square surrounded by the red and green figures, traditional Korean colors, represents a frame or a window that is open to anyone that they can fill from their own experience.
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I wonder what the first four letters of 'SPARKLING' being slightly off-kilter is supposed to convey?  |
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JongnoGuru
Joined: 25 May 2004
Location: peeing on your doorstep
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| Posted: Tue Mar 13, 2007 11:53 am Post subject: |
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"Korea, farting"
It would have cost them the price of a beer at any dive in Itaewon to have a native speaker give them something better, or just save them millions by vetoing that abortion. Or hell, waylay passengers at Incheon Arrivals and pay nothing! "Korea, sparkling". Is that an ad for Oscar Champagne? (btw, I'm the only person on this board who's had that) |
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ruffie
Joined: 11 Oct 2006
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| Posted: Tue Mar 13, 2007 12:17 pm Post subject: |
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"Sure I take dolls, I gotta get some sleep!
I gotta get up at 5 o'clock in the morning
and Sparkle Neely, Sparkle! |
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andrew
Joined: 30 Jan 2003
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| Posted: Tue Mar 13, 2007 12:59 pm Post subject: |
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.....
Last edited by andrew on Sat May 09, 2009 6:51 am; edited 1 time in total |
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Vancouver
Joined: 12 Dec 2006
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| Posted: Tue Mar 13, 2007 1:57 pm Post subject: |
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| now that, is the worst one i've heard of |
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VanIslander
Joined: 18 Aug 2003
Location: Geoje, Hadong, Tongyeong,... now in a small coastal island town outside Gyeongsangnamdo!
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| Posted: Tue Mar 13, 2007 2:10 pm Post subject: |
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So once again Koreans follow the Japanese:
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While Away
Joined: 03 Dec 2006
Location: Seoul
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| Posted: Tue Mar 13, 2007 3:16 pm Post subject: |
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| Better than Taiwan's, "Better than you thought it would be." |
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princess
Joined: 16 Jan 2003
Location: soul of Asia
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| Posted: Tue Mar 13, 2007 3:17 pm Post subject: |
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| Sounds like an ad for bottled water. |
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I'm Seoul Lost
Joined: 19 Jun 2006
Location: In the mountains of Gyeonggi
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| Posted: Tue Mar 13, 2007 3:38 pm Post subject: |
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I think it's time to brush off The Daily Show's idea for New Jersey's slogan:
One Afternoon is Enough |
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mehamrick
Joined: 28 Aug 2006
Location: South Korea
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| Posted: Tue Mar 13, 2007 4:02 pm Post subject: |
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| princess wrote: |
| Sounds like an ad for bottled water. |
Or a new brand of soju...
You can see the rest of Asia just laughing their arses off at this one..
I mean honestly, what really sparkles here other than broken soju, and beer bottles on the street at night?
ahhh should be fun to watch though...I will have fun with this today in class. See if my kids can even say sparkling... r's and l's are just so much fun for koreans... |
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dridgway
Joined: 18 Sep 2006
Location: Suwon, S. Korea
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| Posted: Tue Mar 13, 2007 4:50 pm Post subject: |
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| Could this be from the people who brought us HAPPY Suwon!? |
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