Korean Job Discussion Forums

[Bingo]

Korea Sparkling. In no way can Korea be associated with cleanliness. The place is disgustingly dirty. The garbage, snot, etc. that litters the ugly, ugly cities and towns.

Any one of the following would be more appropriate.

Korea: Land of Morning Phlegm
Korea: Home of the Ajoshi
Korea: Sole of Asia
Korea, Horking
Korea: We Reserve the Right Not to Serve Foreigners
Korea: Just Don't Bother

[JongnoGuru]

Korea -- It'll serve you right!


This was originally my pet ad for Korean Air. And you can imagine them liking it. "Oh yes, we offer best service! "

[dogbert]

[simone]

[simone]

[blaseblasphemener]

[Zolt]

Am I the only one who initially thought the campaign was for some new kind of alcolohic beverage?

[babtangee]

[tfunk]

In defense of the slogan (I haven't seen the visual design) maybe the Korean tourism industry is thinking long term. It's unrealistic to expect Korea to become a tourist destination overnight so maybe it's intended to complement a 10 year plan.

Maybe their aims are to
a. Create awareness of Korea as a possible destination.
b. Distinguish it from North Korea.

Advertising doesn't have to be honest to generate interest, so the fact that korea isn't sparkling doesn't really matter for attracting tourists to an area (granted they won't return!). They might be aiming for a small percentage of the tourists that visit thailand, china, japan etc. to 'stop on over'. A tourist here will spend a hell of a lot more than a backpacker in Thailand, so they might be interested in a different kind of tourist...one with money to spend and not too keen on going off the beaten track (package tours).

I can think of a few images to complement sparkling:

- The suns reflection over the beach at Jeju
- The snows of Soraksan
- Sokcho waterpia or one of the many sauna, steam rooms around the country
- The traditionally white costumes, silky hanbok
- Porcelein
- The lights at insadong at night time
- Club lights at hongdae
- The Lotte department store...and other shopping features.

Korea offers the conveniences of the west with the exoticness of the east...and relatively cheap. It's not a backpackers paradise, but a middle aged well-to-do couple type destination.

Sure, teachers that have been here a few months don't see it that way, but I reckon the country could be sold in 1 week packages and people would be quite happy with their time here.

[tfunk]

[ckasper]

I just searched on the google for the tourism office's website and the search came up like this:

Korea Spakling
- [ 문서 번역하기 BETA ]
english.tour2korea.com/ - 2k - 2007년 3월 31일 - 저장된 페이지 - 비슷한 페이지
Destinations by Region - english.tour2korea.com/.../03_1.asp?kosm=m3_1
Tourist Information - english.tour2korea.com/.../1330.asp?konum=1&kosm=m1_7
Sightseeing - english.tour2korea.com/03Sightseeing/main.asp?kosm=m3_1
About Korea - english.tour2korea.com/.../location.asp?konum=1&kosm=m1_1
english.tour2korea.com에서 검색 �

Notice that Sparkling, is spelled incorrectly 'Spakling.' I too think that 'Korea Sparkling' should be canned, but if they are gonna use it, they might as well get it right.

[cubanlord]

[The King of Kwangju]

I really don't think it's all that bad. It needs the comma, though. The comma makes it unusual and a little pensive.

The logo is trash but in more skilled hands it could be a lot better.

Personally I like the slightly Konglishy ring it has to it. That's pretty Korean, if you ask me.

Here in Toronto, we have "Toronto Unlimited" which was expensive and a lot worse.
http://www.torontounlimited.ca/

[ajgeddes]

[Canuck Teacher]

At least Toronto Unlimited fits the locale:

1. unlimited influx of ppl to an already crowded and impossibly congested city core
2. unlimited growth in noise, pollution and a new, but very familiar smell
3. unlimited use of what should be a gorgeous lakefront, but instead is a highway.


shame, cuz it used to be a nice city.