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TheUrbanMyth
Joined: 28 Jan 2003
Location: Retired
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 Posted: Wed Apr 04, 2007 3:03 am Post subject: |
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| Troll_Bait wrote: |
I fixed it for you.
| TheUrbanMyth wrote: |
| People...it's a TV ad that would never air in North America or Europe. |
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Actually it was fine the way it was. But as long as we are talking about TV ads let's take it one step further and talk about movies? How many times do you see violence depicted against women in movies from good old Hollywood? "But it's a movie" people cry. Yeah well it's a TV ad.
So as long as something is accepted in North America or Europe that means it's fine? I guess we should bring their high taxes over here then as well by that line of thinking. |
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kermo
Joined: 01 Sep 2004
Location: Eating eggs, with a comb, out of a shoe.
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| Posted: Wed Apr 04, 2007 3:30 am Post subject: |
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| TheUrbanMyth wrote: |
How many times do you see violence depicted against women in movies from good old Hollywood? "But it's a movie" people cry. Yeah well it's a TV ad.
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I think you're missing the point of what a TV ad is supposed to do. It's supposed to entice the viewer by building positive associations around the product. People here are dismayed because the vehicle is being "sold" by using an image that very few people would want to associate with at all.
In a movie, a wife-beating scene would probably provoke feelings of disgust or anger, and wouldn't induce positive feelings toward the character. |
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Smee
Joined: 24 Dec 2004
Location: Jeollanam-do
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| Posted: Wed Apr 04, 2007 3:42 am Post subject: |
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How come nobody's slapping Moon Geun-yeong around? I'd buy that car.
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Corporal
Joined: 25 Jan 2003
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| Posted: Wed Apr 04, 2007 5:52 am Post subject: |
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| Can't be bothered reading the whole thread....has anyone stopped by yet to whine about how it's not a white man and a Korean girl? |
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freshking
Joined: 07 Dec 2006
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| Posted: Wed Apr 04, 2007 6:22 am Post subject: |
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| go go gadget bichslap |
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Alyallen
Joined: 29 Mar 2004
Location: The 4th Greatest Place on Earth = Jeonju!!!
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| Posted: Wed Apr 04, 2007 6:43 am Post subject: |
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| freshking wrote: |
| go go gadget bichslap |
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koon_taung_daeng
Joined: 28 Jan 2007
Location: south korea
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| Posted: Wed Apr 04, 2007 7:27 pm Post subject: |
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well i dont think ill be buying a tuscon but ill defnitly start beating my wife
great comercial |
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ella
Joined: 17 Apr 2006
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| Posted: Wed Apr 04, 2007 7:35 pm Post subject: |
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T-u-c-s-o-n. (Lived there, unfortunately.)
The ad is really messed up. Sad. |
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babtangee
Joined: 18 Dec 2004
Location: OMG! Charlie has me surrounded!
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| Posted: Wed Apr 04, 2007 7:41 pm Post subject: |
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| kermo wrote: |
In a movie, a wife-beating scene would probably provoke feelings of disgust or anger, and wouldn't induce positive feelings toward the character. |
Yeah, pretty dubious to ignore the fact that wife-beaters in Hollywood films are almost always seen as villians. Whereas in this case the Korean boy-man was just being "cute" and showing his "feelings" to his girlfriend.
Still, I don't think the advertisers really thought about it (I don't think they think about anything: "Korea Spakling!") They just ripped a clip from a Hyo Ri music video where her boyfriend slaps her and she cries. High Drama in Korea, that is. |
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JongnoGuru
Joined: 25 May 2004
Location: peeing on your doorstep
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| Posted: Wed Apr 04, 2007 8:37 pm Post subject: |
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| Korea Spanking |
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Jarome_Turner
Joined: 10 Sep 2004
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| Posted: Wed Apr 04, 2007 8:45 pm Post subject: |
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| Smee wrote: |
How come nobody's slapping Moon Geun-yeong around? I'd buy that car.
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I second that. |
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Pak Yu Man
Joined: 02 Jun 2005
Location: The Ida galaxy
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| Posted: Wed Apr 04, 2007 8:55 pm Post subject: |
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What's she doing out of the kitchen? She needs a good slapping!
It was a joke ladies   |
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steroidmaximus
Joined: 27 Jan 2003
Location: GangWon-Do
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| Posted: Wed Apr 04, 2007 9:19 pm Post subject: |
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| Quote: |
I think you're missing the point of what a TV ad is supposed to do. It's supposed to entice the viewer by building positive associations around the product. People here are dismayed because the vehicle is being "sold" by using an image that very few people would want to associate with at all.
In a movie, a wife-beating scene would probably provoke feelings of disgust or anger, and wouldn't induce positive feelings toward the character.
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eloquently put.
If I drove a Tucson, I'd sell it after seeing that commercial. But I wouldn't have bought one in the first place because of this commercial: http://www.youtube.com/watch?v=1E_-7bUtxbg
Like I need my guilt for driving a car piqued more by images of rampaging through the jungle in a gas guzzling SUV  |
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ajgeddes
Joined: 28 Apr 2004
Location: Yongsan
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| Posted: Wed Apr 04, 2007 9:23 pm Post subject: |
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| kermo wrote: |
| TheUrbanMyth wrote: |
How many times do you see violence depicted against women in movies from good old Hollywood? "But it's a movie" people cry. Yeah well it's a TV ad.
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I think you're missing the point of what a TV ad is supposed to do. It's supposed to entice the viewer by building positive associations around the product. People here are dismayed because the vehicle is being "sold" by using an image that very few people would want to associate with at all.
In a movie, a wife-beating scene would probably provoke feelings of disgust or anger, and wouldn't induce positive feelings toward the character. |
No, no Kermo, I think you're missing the point. TUM is programmed to try to draw parallels to everything to make sure the "West" is just as bad or worse that Korea in every aspect. He's unable to admit otherwise, he isn't programmed that way. Look for a positive post from him. |
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noguri
Joined: 28 Nov 2005
Location: korea
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| Posted: Wed Apr 04, 2007 10:56 pm Post subject: |
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| kermo wrote: |
I think you're missing the point of what a TV ad is supposed to do. It's supposed to entice the viewer by building positive associations around the product. People here are dismayed because the vehicle is being "sold" by using an image that very few people would want to associate with at all.
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In the 1970s Jean Kilbourne made a documentary about how the advertising industry in the USA uses violence against women to sell products. She updated or remade the documentary twice, the latest is Killing Us Softly 3. Kilbourne explored a lot of advertising themes, including kiddie porn [Calvin Klein jeans ads], violent or S&M porn-themed advertisiments [usually pricey fashionable brands of clothing], and ads that portray women's bodies as pleasure objects for men.
I used to show it to my classes when I taught in the USA. The students who inclined toward radical feminism liked Kilbourne's criticisms of advertising, but the other students just said, "This is what people think is attractive. People want to see this and the advertiser must show what people like."
Korea is hardly unique in using such two-dimensional gender stereotypes to sell products. After Kilbourne's documentary, the ad industry in the USA has become more PC in a superficial sense but there are still many offensive messages lurking below the surface. |
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