Korean Job Discussion Forums

pest2 · Joined: 01 Jun 2005 Location: Vancouver, Canada

OK, Im not homphobic, but that commercial gives me a bad feeling... Do the Korean advertising people who created that commercial/used that actor(ress?) actually think its going to sell more lemonade?

princess · Joined: 16 Jan 2003 Location: soul of Asia

He's H-O-T hot. Let's give this topic a rest. You don't like him, turn the channel.

Corporal · Joined: 25 Jan 2003

pest2 · Joined: 01 Jun 2005 Location: Vancouver, Canada

pest1 · Joined: 09 Feb 2006 Location: Korea

princess · Joined: 16 Jan 2003 Location: soul of Asia

You don't expect to see commercials here with a Korean guy wearing a ten gallon cowboy hat and Wrangler hick jeans, driving a big old truck drinking his lemonade and pounding his chest do you? You're in the wrong country if this si what you want to see. Corporal is right. The target audience is what this commercial is geared towards. That is not western barbarian guys. Sorry.

PimpofKorea · Posted: Wed May 09, 2007 6:44 am Post subject:

MANDRL · Joined: 13 Oct 2006 Location: South Korea

That's a guy!? I need to go shower...

Just kidding, both my fiancee and I scratch our heads when we see the commercial. By the way, does anyone else get these commercial jingles stuck in their head and walk around work saying them...beauty credit, skin f(p)ood, rush cash...

wo buxihuan hanguoren · Joined: 18 Apr 2007 Location: Suyuskis

And thus the ultimate paradox of Korea is revealed: you have young Korean guys running around that look like WHAM! members with malnutrition, and right next to them you have the neanderthal ajjeoshi grunting and spiiting on moving cars because they make him think of boulders with wheels. Welcome to the world that is Korea.

brento1138 · Joined: 17 Nov 2004

This all makes me wonder... what do Korean girls like?

I think the younger more immature girls (middle schoolers) seem to be having fantasies about these flamboyantly feminine Korean guys. A couple of months back I noticed a bunch of middle school girls watching TV, and they were INTENSELY interested in a music video with those guys in the teddy bear outfits... the girls were going off about how "gyupdta" those guys were... I kept thinking "how could anyone do that for money?" I'd equate that with the Sunkist commercial. But right now the little girls love that stuff. It's the preteen audience these flamboyantly feminine "gay?" advertisements and music videos are targeting.

However, most older (over the age of 24 or so) Korean women I've talked to are quite into someone they call "Socco Pield" which actually refers to "Scofield" which then translates into "Michael Scofield," from the TV show Prison Break. In fact, they have a crazy lusty look in their eyes when they talk about him. (I'm sure any guy here who talks with Korean girls recently has heard "socco pield" mentioned). I've been told by a friend of my girlfriend to get my head shaved so I look more like him... hmmmm.

Socco Pield, a white somewhat muscular guy with tattoos all over him. Not exactly a macho brute, just a real man. His character is a smart, intelligent guy who views family as very important, yet has a "bad" look even he's truly a nice guy inside. Korean girls DIG that... (errr,... if you wanna score with the women here, do what he's doing, NOT the sunkist commercial guy).

So I'd refrain from saying Korean women are into these "feminine" type guys. It's just the little middle school girls who are decades away from ever really figuring out their sexuality. And THAT is the target audience right there for ya... for some reason, the little girls LOVE these feminine girly guys. And they'll buy stuff they promote...

Yeah, when I saw that commercial, I definitely wondered how that would fare in North America! Heheh... Laughing

peachgaru · Joined: 12 Apr 2007

well, even my girly man lee junki is trying to be more manly: http://popseoul.com/2007/05/08/lee-joongi-almost-looks-like-a-man-now/ so perhaps the wrangler wearin', beer guzzlin' kinda guy is up-and-coming in korea Very Happy

pest1 · Joined: 09 Feb 2006 Location: Korea

Yeah, right... I agree... the commercial is probably geared towards middle school girls or those with as much maturity/experience (not naming any name cough cough-ess). I dont think its a mainstream thing in Korea for women to like affeminate-looking guys; seems like its mostly the opposite. They want like the rebellious, bad-but-good guy... You know what's funny is they DIG Jimmy Dean and "Rebel Without a Cause"... he's like the epitome of the perfect guy for every Korean woman of this generation.

Alyallen · Posted: Wed May 09, 2007 7:26 am Post subject:

Newbie · Joined: 07 Feb 2003

I love the logic...

We rag on the guy for being a complete queer, and somehow that means we want a big rugged dude wearing plaid.... and the burping part?! Come on now, we didn't say we wanted normal Korean men?

Did we say that's what we expect? No. But of course the local insecure fools get all defensive.... it's so funny to watch. You always know the same 2 posters are gonna run crying when we, rightly, make fun of super queer looking folk.

Now, if the OP somehow went on about this Sunkist guy being a representative of all Korean men, then you're free to get all hissy and defensive. But come on, how can you NOT expect that guy to be made fun of?

spliff · Joined: 19 Jan 2004 Location: Khon Kaen, Thailand

Who cares? Get over it...why do you watch Korean TV anyway? Do you have a computer?