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[wylies99]

Itaewon: Koreans embrace Seoul�s �exotic� district

http://www.stripes.com/article.asp?section=104&article=59771

By Ashley Rowland and Hwang Hae-rym, Stars and Stripes
Pacific edition, Sunday, January 4, 2009

SEOUL � Kuk Moon-kyun chose an unlikely home for her boutique flower shop � a central Seoul neighborhood famed as a hangout for American soldiers who were more likely to spend their money on beer and prostitutes than expensive flower arrangements.

Before she opened her shop, Kuk had been to Itaewon only once, to scout an affordable spot for her new business.

Growing up in Seoul�s ritzy Gangnam district, she had avoided Itaewon because of its reputation. She had heard that the American soldiers stationed nearby at Yongsan Garrison sometimes got in trouble with the police. But rent in Gangnam was too expensive, the equivalent of $2,000 to $3,000 dollars per month. A space the same size costs half as much in Itaewon.

Today, the 31-year-old said her store, which sells chic flower arrangements that average about $40, is thriving. She describes Itaewon as "exotic," and said half of her customers are expatriates � no surprise in an area that houses most of Seoul�s foreign population.

What is surprising, she said, is that the other half of her customers are Korean. Until recently, few Seoul residents had visited this area known for its bars, brothels and U.S. soldiers. Media reports of soldiers beating taxi drivers, sexually assaulting women and fighting in the bars and on the streets kept the Koreans away.

But this once-sleazy neighborhood is changing.

Buoyed by a population that has more spending money and is better-traveled than any other generation of Koreans, a number of upscale stores, cozy coffee shops and gourmet restaurants have opened in the past few years. The pace of Itaewon�s transformation has quickened in the past year, with the opening of a number of foreign chains, including a Hard Rock Caf� and a Calvin Klein store.

Emerging market
"It�s kind of an emerging market," said Kim Tae-eung, who has opened two Thai restaurants and a Mediterranean bistro in Itaewon in the past three years.

Itaewon has been known as the foreigner�s district of Seoul since Japanese invaders made it their home 400 years ago. For decades the area has been known as "little America" because most of its customers worked at Yongsan Garrison.

Today, Itaewon is an eclectic mix of trendy shops and restaurants, sidewalk vendors selling hats and knock-off purses, and a maze of backstreets lined with vendors, and in some spots, brothels.

Walk down the neighborhood�s congested main strip, and you�ll hear a half-dozen or more languages � Korean, English, Arabic, Russian, French, German, Chinese, Japanese, Tagalog and a mix of African dialects.

You can buy meat that meets Muslim standards, an electronic Koran and hijab on one street, African hair weaves and stewed plantains on another. The city�s only mosque is a five-minute walk from so-called "Hooker Hill," the red light district that once catered primarily to the U.S. military and now has a clientele of mainly businessmen, English teachers and other foreigners.

When Ahn Sang-joon opened Le Saint-Ex � a popular French bistro � eight years ago, it was one of the first foreign restaurants in the area.

"We were young. We didn�t have money so we were looking for a cheap place," he said.

Then, most of his customers were French, Australian or American. Today, 80 percent of the customers are Koreans who want to try foreign foods they�ve heard about or tasted while traveling or studying in other countries.

He said South Koreans are more educated about other cultures because they can afford to travel. Until the early 1990s, they had to get special permission from the government to leave the country, so few people left the peninsula.

"They can see other countries, other people. They can study English," he said. "The Korean people�s curiosity is greater than it was 10 years ago."

More change coming
Itaewon will change even more dramatically when the United States closes Yongsan Garrison, headquarters to the U.S. military in South Korea and home to about 20,000 troops, civilian workers and their families.

Yongsan is scheduled to close by 2012, when all U.S. military bases in and north of Seoul are supposed to consolidate and move south to the Pyeongtaek area. There is speculation the date likely will be pushed back several years because of the cost of the move, possibly to 2019.

Even though thousands of Americans will leave Seoul in the transition, some merchants say the move ultimately will help business in Itaewon, not hurt it. The city plans to turn the garrison into a massive park that business owners say will draw more South Koreans to the area.

Other business owners, however, aren�t so sure.

Twenty-five years ago, most of Cheo Bok-soo�s customers were soldiers or civilians who worked for the U.S. Army. Today, most of the people who buy his eel-skin purses and slippers are Koreans, foreign tourists, and diplomats � but not Americans.

Cheo, who has lived in Itaewon for 30 years, said he has always felt safe there because of the presence of American and South Korean soldiers. But most South Koreans were afraid of the foreigners, he said.

He said his business has decreased as the number of American soldiers has dropped.

"Personally, I hope they remain stationed here because it is better to me and my business," he said.

Some fear still lingers
Many South Koreans said their fear of foreigners � particularly American soldiers � has kept them from shopping or eating in Itaewon. But more South Koreans say they are visiting the area, some hesitantly.

Jeon Min-kyung, a 23-year-old college student studying Chinese, first visited Itaewon last spring with her friends, and found the area "marvelous" but the foreigners wearing hip-hop clothes "scary."

Some of her friends liked it and continue to visit; some of them felt scared and never returned. She said most Koreans, even those her age, haven�t been to Itaewon because of its reputation as a place full of foreign criminals.

Jeon has gone back repeatedly, mostly to try new foods at foreign restaurants. But she only goes during the day because she doesn�t think it�s safe at night. The more time she spends there, the more comfortable she feels around the foreigners, she said.

On a recent afternoon, Kim Ji-yun, a 38-year-old housewife was in Itaewon shopping for a fake Louis Vuitton purse. The area is the best place in Seoul to buy knock-off brands, she said, and she usually shops there three or four times a year. But she said Itaewon is dangerous, so she always leaves before dark.

"The streets � have too many foreigners rambling around," she said. "I think the brand name shops opening lately on the main street are only a skin-deep change."

But her friend, Jeon Jung-won, an art dealer, said she wishes Yongsan wouldn�t close.

"It won�t be the same Itaewon without the U.S. troops here. They�ve contributed to the diversity and the exoticism that we enjoy so much," she said. On the same afternoon, Byun Ji-hong, 27, visited Itaewon for the first time, and his first impressions weren�t good.

"It�s scuzzier, filthier, messier and poorer than I expected," said Byun, who came to Itaewon to help a friend buy a fake Christian Dior leather jacket. His friend expected to spend about $300, compared to $1,200 for a real Dior. He said the area will become nicer when the U.S. troops leave Seoul.

But Kuk, the flower store owner, said she has grown to enjoy the mix of cultures in Itaewon.

"Now, I realize this place is not as scary as I thought," she said. "The longer I�m in this neighborhood, the more I like it."

[wylies99]

[wylies99]

[Sapa]

wow, so many mentions in there about 'scary foreigners'!

[Straphanger]

[Pooty]

When the troops leave, all we'll have left will be the English teachers and the Nigerians. What will Kim Ji-yun, a 38-year-old housewife say then?

[wylies99]

[Join Me]

If there were no foreigners in Itaewon, there would be nothing there. Just another neighborhood full of exciting Kimbop restaurants ....ah the joy. Sadly, Koreans probably would prefer it this way.

[travelingfool]

The way they are referring to foreigners in the article you would think they were talking about animals.

I personally think Itaewon is a dump and is rather depressing. The only redeeming thing about it is the food.

[crosbystillsstash]

She thinks Itaewon has the cheapest knock offs? She's not too bright.

[crusher_of_heads]

[wylies99]

[Temporary]

Those dirty foreigners. I hope Iteawon gets shut down..

Those roaming foreigners are such a threat to the purity of Korean bullshit and egos.

If the Americans leave I guarantee that whole place will go down the tubes NO exotic anything will remain there.

It will be nothing but a bunch of Samgapsal/Kimbap restaurants. On top of it nothing but pretentious "Korean" (aka basic house) made foreign shops will pop up.

[bangbayed]

[princess]

Sorry, but I wouldn't pay $2000 for a real Louis Vuitton purse. But I sure as heck wouldn't pay $300 for something that is fake either. Itaewon has cheap fakes? Really? It may not be a fake Dior, but for $300, I can buy something of another brand that is "real". Last year in Shanghai, I spent $250 at a department store for a "real" brand name purse. This brand is found in China, Italy and Greece. Not in Korea. It's funny how in Korea, you can actually pay more for something "fake". I also bought a bag in Osaka for $450, and it was a "real" brand. This brand also can't be found in Korea, and I heard the girls here were going nuts for those bags and were going online to search for them. If they did sell them here, they'd probably be double. I picked up a magazine last night that said the Blackberry Bold is finally being sold in Korea. The funny thing is, they cost 880,000 won and only corporate clients can buy them. I just don't understand why stuff in Korea has to be so expensive. You can go to Hong Kong, Singapore, and other Asian countries and get the same things for less. A guy I used to work with said he found an Ed Hardy hat here for $300. My friend back in the states told me she just bought one for $14.99. I told her things are so expensive here.