Troll_Bait
Joined: 04 Jan 2006
Location: [T]eaching experience doesn't matter much. -Lee Young-chan (pictured)
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 Posted: Wed Feb 25, 2009 11:23 pm Post subject: Nation branding ("Korea Sparking") isn't my fault! |
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http://www.koreatimes.co.kr/www/news/nation/2009/02/116_40299.html
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People tell me that all this hysteria about ``nation branding'' is my fault.
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So please, Mr President Lee, no logos, no slogans and no campaigns. It's time for deeds, not words and pictures. |
In case you don't know who this Simon Anholt is, he's the guy who came up with the slogan "Korea Sparkling!"
http://metropolitician.blogs.com/scribblings_of_the_metrop/2007/04/korea_sparkling.html
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The word �Sparkling� is synonymous with shining and dazzling. Additionally, it conveys a sense of revitalizing energy and freshness. In sum, �Korea, Sparkling� intends to denote the concept of �vital refreshment,� � a unique experience available to tourists traveling to Korea and being exposed to the incredible passion of both Koreans and Korean culture. The brand also delivers the message that experiencing Korea offers unique emotional rewards unlike any other.
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I'm gonna leave it at that. So, what do you all think? Chime in with your comments.
ADDENDUM: Here's the guy who masterminded the campaign, info about which was on the Korea ESL Cafe, and linked in from Dogbertt at the Marmot.
He seems none too "sparkling" himself. Kind of somber looking for a publicity shot. In any case, his bio reads:
Simon Anholt is an independent policy advisor to the governments of numerous countries, cities and regions on the branding aspects of public diplomacy, economic development, public affairs, cultural relations and trade, tourism and export promotion. |
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