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Korean Job Discussion Forums "The Internet's Meeting Place for ESL/EFL Teachers from Around the World!"
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Robot_Teacher
Joined: 18 Feb 2009 Location: Robotting Around the World
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Posted: Tue Apr 21, 2009 8:08 am Post subject: So we have only 3 beers? Any premium Korean brew? |
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I see 3 beers lacking quality; Hite, OB, and Cass for less than $1 US per 500 ml bottle. Does Korea have a premium brand that is more expensive, but high quality? I'm willing to pay 2 or 3 dollars per bottle of premium domestic quality. Where is it in the land of shiny suits, bling, and wanna be CEO's? What's the deal? This rich country only has the cheapest crappiest brew on planet Earth yet it's high tech central? I would think such an intellectual culture so into drinking would have an affluent discriminating taste for good beer.
???? You got me. I thought if a people are achieving economic status and eying high class style, I'd see some quality product, but it seems to be absent. Maybe I'm not shopping in the right stores? |
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Hyeon Een

Joined: 24 Jun 2005
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Posted: Tue Apr 21, 2009 8:17 am Post subject: |
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You could drink (hite) Stout. Or Prime Max. Or Capri.
Capri is like the Korean version of Corona if that floats your boat.
Oh there's Cass Red too, that is about 200won more expensive and 50% more alchol. It is not delicious though.
I suggest you use your beer drinking time in Korea focussing on quantity not quality. Save the quality drinking for Europe or N.American micro-brews or.. anywhere else in the world..
Oh, or Pops Cool bar in Apgujeong. It's a nice little microbrewery. |
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pec5002
Joined: 15 Mar 2009
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Posted: Tue Apr 21, 2009 8:18 am Post subject: |
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Also what is the deal with "Budweiser" here. I heard its not actually Bud but some Korean beer (Cass etc) in their can.. |
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Joe666
Joined: 19 Nov 2008 Location: Jesus it's hot down here!
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Posted: Tue Apr 21, 2009 10:39 am Post subject: |
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Out of the 3 domestics mentioned, Hite Max (I am not sure if it's the same as Prime Max, probably is but....) is the tastiest. If you went to a bar, you could probably get a better variety and pay much more per bottle or can! |
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Bibbitybop

Joined: 22 Feb 2006 Location: Seoul
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Posted: Tue Apr 21, 2009 12:24 pm Post subject: |
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You could consider Castle Praha's beer to be local beer, but since they don't bottle it, it's not a regular thing.
I constantly ask Koreans why ONE good beer isn't brewed and bottled here. Their response is always: Koreans won't buy it, they only want the cheapest thing available.
This goes for alcohol, too. Why is there not one decent vodka, whiskey, rum, etc. made here? You can't sell it for 1,500 KRW a bottle.
My response is usually: Why is North Korea able to brew and bottle an excellent beer? |
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postfundie

Joined: 28 May 2004
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Posted: Tue Apr 21, 2009 12:31 pm Post subject: |
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Quote: |
You could consider Castle Praha's beer to be local beer, but since they don't bottle it, it's not a regular thing.
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yes go to this place in Hongdae....
other than that enjoy the good imports you can find at oua bar. |
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the bomb dot com
Joined: 21 Feb 2009 Location: Gwangmyeong
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Posted: Tue Apr 21, 2009 3:26 pm Post subject: |
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I've heard there are some decent brewpubs here (one in Gangnam, maybe?).
Has anyone tried some local micros? |
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roadwork
Joined: 24 Nov 2008 Location: Goin' up the country
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Posted: Tue Apr 21, 2009 3:30 pm Post subject: |
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Someone mentioned on here one time about catching a guy delivering Alley Kat outside of a bar and got the guy to start delivering him a keg of beer at his apartment every so often. I live in the sticks so I'd be lucky to find something as close as Ilsan to get Alley Kat. |
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Gaber

Joined: 23 Apr 2006
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Posted: Tue Apr 21, 2009 3:41 pm Post subject: |
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I've heard you can get bottled redrocks ...somewhere. Or maybe I just dreamed it. Anyway, it's a step up on the other domestics if you cn find it. |
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jdog2050

Joined: 17 Dec 2006
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Posted: Tue Apr 21, 2009 4:14 pm Post subject: |
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Gaber wrote: |
I've heard you can get bottled redrocks ...somewhere. Or maybe I just dreamed it. Anyway, it's a step up on the other domestics if you cn find it. |
Prime max and Alley Kat are the only beers I can get behind.
Red Rock is just cass with some red malt thrown in. A little bit less piss-thin than cass but that's about it. Same with Hite stout--just Hite with a little bit of chocolate malt. It's the fact that they both still use the basic formula that makes them gross.
The budweiser is not budweiser.
Robot Teacher, you're basically not going to see a decent domestic in the stores for a while. Koreans have painted themselves into a corner when it comes to beer, and I'm guessing that the Beer CEO's are so old and unchangeable that they refuse to try anything new. There's no way that you could work for a korean beer company (going on tasting trips, etc) and not come away knowing that you make some of the worst beer on the planet.
That said, every once in a while, you'll see a family mart selling Duvel or some such. If you see them doing that, patronize them and they'll buy more. |
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Pwillig
Joined: 26 Jan 2009
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Posted: Tue Apr 21, 2009 4:19 pm Post subject: |
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I just stick to the import beers if I want flavor - usually the weissbier variety. |
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Adventurer

Joined: 28 Jan 2006
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Posted: Tue Apr 21, 2009 5:45 pm Post subject: |
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I am not sure Koreans really care, it's good enough for them, I assume. It's kind of like in the US with how Europeans and, to some extent, say Americans don't value high quality beer as much as them, but that has changed somewhat, and America does have micro-breweries and good beers like Samuel Adams, Shiner Bock. I don't think your average Korean cares about the quality of beer. It's what they're used to just as some people think Coors lite is good. I prefer imported stuff.
I don't mind Stout, which is a Korean beer. |
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jdog2050

Joined: 17 Dec 2006
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Posted: Tue Apr 21, 2009 6:03 pm Post subject: |
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Adventurer wrote: |
I am not sure Koreans really care, it's good enough for them, I assume. It's kind of like in the US with how Europeans and, to some extent, say Americans don't value high quality beer as much as them, but that has changed somewhat, and America does have micro-breweries and good beers like Samuel Adams, Shiner Bock. I don't think your average Korean cares about the quality of beer. It's what they're used to just as some people think Coors lite is good. I prefer imported stuff.
I don't mind Stout, which is a Korean beer. |
I've got a friend who works for KT&G tobacco so she sees all the sales numbers on this stuff.
Basically it's all about to change. Younger Koreans are willing to pay more to get away from Cass and Hite, to the point where products like Prime Max sell really well just because it doesn't initially say on the bottle which company it's from.
Oddly enough, I think the same goes for Korean food. A lot of us complain about the low quality of, say, 90% of it (and by this I mean the ingredients that restaurant owners use, not the food itself), and yet Koreans "seem" satisfied with it.
It seems to me that the low quality of Korean food and drink comes from a combination of post-war gratefulness and the societal trait of Koreans not complaining. So, you get Bodae-chigae (kimchee chigae with hot-dogs and spam...bleh).
Same with beer. 20 years ago, cass was like $10 a pop. So now, I think Koreans (older) are just stuck between gratefulness and complacency.
If someone had the money to start a microbrewery here (not just a brewpub), and make some quality beers in the 2,000 won range, they'd clean the hell up...if the beer companies didn't conspire against them. |
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Adventurer

Joined: 28 Jan 2006
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Posted: Tue Apr 21, 2009 6:13 pm Post subject: |
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jdog2050 wrote: |
Adventurer wrote: |
I am not sure Koreans really care, it's good enough for them, I assume. It's kind of like in the US with how Europeans and, to some extent, say Americans don't value high quality beer as much as them, but that has changed somewhat, and America does have micro-breweries and good beers like Samuel Adams, Shiner Bock. I don't think your average Korean cares about the quality of beer. It's what they're used to just as some people think Coors lite is good. I prefer imported stuff.
I don't mind Stout, which is a Korean beer. |
I've got a friend who works for KT&G tobacco so she sees all the sales numbers on this stuff.
Basically it's all about to change. Younger Koreans are willing to pay more to get away from Cass and Hite, to the point where products like Prime Max sell really well just because it doesn't initially say on the bottle which company it's from.
Oddly enough, I think the same goes for Korean food. A lot of us complain about the low quality of, say, 90% of it (and by this I mean the ingredients that restaurant owners use, not the food itself), and yet Koreans "seem" satisfied with it.
It seems to me that the low quality of Korean food and drink comes from a combination of post-war gratefulness and the societal trait of Koreans not complaining. So, you get Bodae-chigae (kimchee chigae with hot-dogs and spam...bleh).
Same with beer. 20 years ago, cass was like $10 a pop. So now, I think Koreans (older) are just stuck between gratefulness and complacency.
If someone had the money to start a microbrewery here (not just a brewpub), and make some quality beers in the 2,000 won range, they'd clean the hell up...if the beer companies didn't conspire against them. |
A new company would have trouble distribution. The solution would be for the major beer companies to start making some quality beers for the more high-end consumers. It would encourage more Koreans to buy
high quality beers that are not imported. |
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anynag
Joined: 01 Jan 2009
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Posted: Tue Apr 21, 2009 6:18 pm Post subject: |
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It's all piss in a bottle or can with some food colouring thrown in to change its appearance.
I hope major improvements in the beer industry come to fruition. They would be welcomed with dusted off steins only reserved for quality brew, which has been lacking in Korea indefinitely (save for some imports). |
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