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Adventurer
Joined: 28 Jan 2006
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 Posted: Sat May 23, 2009 12:36 am Post subject: Lotte's 'Intoxicated' Bid Into Beer Market |
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By Kim Tong-hyung
Staff Reporter (Korea Times)
The Lotte Group intends to explore all possibilities in starting its own beer business, after suffering a high-profile snub in the bidding war for Oriental Brewery (OB), according to a top executive.
While speaking with Korean reporters on the sidelines of a Federation of Korean Industries (FKI) meeting Thursday, Shin Dong-bin, Lotte vice chairman and son of group founder and chairman, Shin Kyuk-ho, said the conglomerate will soon establish a project team to examine the option of building its own brewery.
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roadwork
Joined: 24 Nov 2008
Location: Goin' up the country
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| Posted: Sat May 23, 2009 1:47 am Post subject: |
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| One can only hope. In all the times I've been to Rosenbrau at La Festa, they've always been pretty busy and I don't entirely attribue it to the scantily clad Phillipina singers. Even after the all you can eat/drink buffet ended, that place still does tons of business. In my opinion, enough Koreans are ready for a nice crafted beer that to turn would out would be profitable enough. |
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