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byrddogs
Joined: 19 Jun 2009
Location: Shanghai
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 Posted: Fri Jul 03, 2009 3:19 pm Post subject: Love For Women |
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| What exactly does that mean Mr. Pizza ad execs? Your new commercial for a curry pizza is disturbing. |
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schwa
Joined: 18 Jan 2003
Location: Yap
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| Posted: Fri Jul 03, 2009 3:32 pm Post subject: |
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| Makes perfect sense to me for them to pitch their products to women. Ever notice the demographics in restaurants here that dont serve rice? Groups of girls/women, mixed groups, couples on dates. Very rare to spot tables of just Korean males. |
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byrddogs
Joined: 19 Jun 2009
Location: Shanghai
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| Posted: Fri Jul 03, 2009 3:47 pm Post subject: |
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| schwa wrote: |
| Makes perfect sense to me for them to pitch their products to women. Ever notice the demographics in restaurants here that dont serve rice? Groups of girls/women, mixed groups, couples on dates. Very rare to spot tables of just Korean males. |
Sure thing. How is their food? In the four years that I have been in the ROK I have never tried it. |
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Joe666
Joined: 19 Nov 2008
Location: Jesus it's hot down here!
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| Posted: Fri Jul 03, 2009 4:04 pm Post subject: |
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schwa wrote:
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| Makes perfect sense to me for them to pitch their products to women. Ever notice the demographics in restaurants here that dont serve rice? Groups of girls/women, mixed groups, couples on dates. Very rare to spot tables of just Korean males. |
Are you saying that the women have caught on the fact that eating rice constantly is causing unwanted body fat due to the amount of carbohydrates. Or is it the atmosphere/type of food that attracts non-Korean male groups to these types of establishments.
byrddogs asks:
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| Sure thing. How is their food? In the four years that I have been in the ROK I have never tried it. |
Mediocre at best. The sauce is sweet and they always put corn on the pizza. No bashing intended, it's a no comparison to true N.A. Italian style pies. |
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crossmr
Joined: 22 Nov 2008
Location: Hwayangdong, Seoul
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| Posted: Fri Jul 03, 2009 5:10 pm Post subject: |
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| Are you saying that the women have caught on the fact that eating rice constantly is causing unwanted body fat due to the amount of carbohydrates. |
I know plenty of guys who pack away the rice and are rail thin. Your weight is all about your lifestyle. What you eat combined with what you do. |
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Smee
Joined: 24 Dec 2004
Location: Jeollanam-do
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| Posted: Fri Jul 03, 2009 5:15 pm Post subject: |
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Yeah, I read on some blogs that the health angle is what they were going for. Not sure how reliable those observations were, just saying they've been circulated. I did get a funny comment to my site, though, that said "Love for women" means that going to Mr. Pizza means mom doesn't have to cook. lol.
Here's the curry pizza commercial, btw:
http://www.youtube.com/watch?v=c7oePTspBd0
I don't think the exotic angle is necessary, because it's not as if this curry will resemble anything had in India. Heck, you can get curry on your omelet at the local Kimbap Nara. |
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VanIslander
Joined: 18 Aug 2003
Location: Geoje, Hadong, Tongyeong,... now in a small coastal island town outside Gyeongsangnamdo!
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| Posted: Fri Jul 03, 2009 5:19 pm Post subject: |
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| schwa wrote: |
| Makes perfect sense to me for them to pitch their products to women. Ever notice the demographics in restaurants here that dont serve rice? Groups of girls/women, mixed groups, couples on dates. Very rare to spot tables of just Korean males. |
exactly
when Korean men get together they go to Korean food restaurants
masculinity and nationalism is very closely entwined in this country |
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Smee
Joined: 24 Dec 2004
Location: Jeollanam-do
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| Posted: Fri Jul 03, 2009 5:29 pm Post subject: |
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In a thing I did about McRefugees in Korea I quoted from a book that has some pretty interesting stuff about the introduction of Western food franchises in Asia. It's about a decade old at this point, but still worth a read.
It's a book called Golden Arches East, and has parts available via Google Books. The chapter about McDonald's in South Korea is, you guessed it, about food nationalism. Here's a couple interesting excerpts:
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| Since its introduction in the ninteenth century, bread has never been incorporated into the standard meal system; instead it is perceived as a snack food. The Korean term for snack is kansik, literally "in-between food." Meat, on the other hand, has always been a highly valued, desirable food, and it is eaten almost exclusively at mealtime. To attract a steady flow of customers who would make substantial purchases, McDonald's had to represent itself as a place where one ate a full meal, as opposed to a snack bar where people spend little money but stay for hours chatting. To the dismay of local management, most Koreans considered McDonald's restaurants to be snack bars . . . To change this perception, the "value meal" was introduced[.] |
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| The ratio of male to female customers in a Korean McDonald's is about 3:7. Eating a hamburger in what is perceived primarily as a children's place is not appealing to most grown men. The food-ordering process at fast food restaurants, where people have to order and pay for the food before they sit down and eat it, makes some Korean men feel uncomfortable. In traditional restaurants, customers pay after the meal is eaten, which usually results in everyone's competing to pay for the whole table. Some men told me that they feel awkward and stingy paying for just their own food. Even before the introduction of fast food, women generally felt more comfortable about dividing up the check. Another reason women like McDonald's is that, like most fast food chains and unlike most conventional restaurants, it does not serve alcoholic beverages. An alcohol-free and child-friendly environment is perceived as an appropriate and safe place for women unaccompanied by male family members or friends. |
There's a section in the SK chapter called "Negotiating Gender, Space, and Meanings of Fast Foods" which would probably be appropriate here. |
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Steelrails
Joined: 12 Mar 2009
Location: Earth, Solar System
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| Posted: Fri Jul 03, 2009 5:42 pm Post subject: |
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| when Korean men get together they go to Korean food restaurants |
I think the reason you see men at rice restaurants is the same reason you see mostly men at sports bars, diners and other greasy spoon fare. |
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Goku
Joined: 10 Dec 2008
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| Posted: Fri Jul 03, 2009 5:56 pm Post subject: |
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| Steelrails wrote: |
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| when Korean men get together they go to Korean food restaurants |
I think the reason you see men at rice restaurants is the same reason you see mostly men at sports bars, diners and other greasy spoon fare. |
Yeah we're usually thinking about where we can get drunk and talk loudly.
I don't think we've ever been to a nice Italian restaurant, cafe, or anything that could be classified as lightly European (Talking about American buddies) |
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Tiberious aka Sparkles
Joined: 23 Jan 2003
Location: I'm one cool cat!
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| Posted: Fri Jul 03, 2009 6:03 pm Post subject: |
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| VanIslander wrote: |
masculinity and nationalism is very closely entwined in this country |
So a Korean eating Korean food means he's nationalistic? |
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chemicalblur
Joined: 30 May 2009
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| Posted: Fri Jul 03, 2009 6:05 pm Post subject: |
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| VanIslander wrote: |
when Korean men get together they go to Korean food restaurants
masculinity and nationalism is very closely entwined in this country |
Probably the dumbest quote I've read in a while... |
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Papa Smurf
Joined: 18 Jul 2006
Location: Seoul
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| Posted: Fri Jul 03, 2009 6:26 pm Post subject: |
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| crossmr wrote: |
| Quote: |
| Are you saying that the women have caught on the fact that eating rice constantly is causing unwanted body fat due to the amount of carbohydrates. |
I know plenty of guys who pack away the rice and are rail thin. Your weight is all about your lifestyle. What you eat combined with what you do. |
Yeah but these guys tend to be active. Generally, Korean women aren't really that active in terms of weight control, they just tend to eat less.
You will notice a lot of korean girls, depsite being rail thin, have little chubby bits from the belly button down. got to be the rice. ive noticed im a bit chubbier in that area too. i dont eat as many whole grains as back home, because they are not as readily available, and i eat rice everyday at least once.
My friend showed me her new fitness plan book, written by some hot korean female celebrity, and it actually says not to eat rice 6 days a week. It suggests only eat it one day a week if you must. it's sound advice. rice really rockets your insulin levels which inturn increases your body's propensity to store fat. |
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VanIslander
Joined: 18 Aug 2003
Location: Geoje, Hadong, Tongyeong,... now in a small coastal island town outside Gyeongsangnamdo!
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| Posted: Fri Jul 03, 2009 9:20 pm Post subject: |
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| Tiberious aka Sparkles wrote: |
| VanIslander wrote: |
masculinity and nationalism is very closely entwined in this country |
So a Korean eating Korean food means he's nationalistic? |
no need to generalize
we are talking about gender difference in terms of kinds of restaurants chosen, and the op's observation I've made before and a KOREAN friend of mine told me Korean men prefer THE KOREAN WAY when they eat out, to sit on the floor, drink soju and eat traditional food, that Korean men are more comfortable with that, but go to Western style restaurants when the women they are with want to
geez...
it's like you some of you guys have never taken a sociology course, nor tried to think about cultural differences without generalizing before |
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Tiberious aka Sparkles
Joined: 23 Jan 2003
Location: I'm one cool cat!
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| Posted: Fri Jul 03, 2009 9:37 pm Post subject: |
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| VanIslander wrote: |
geez...
it's like you some of you guys have never taken a sociology course, nor tried to think about cultural differences without generalizing before |
Ironic. |
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