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benji
Joined: 21 Jul 2009
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 Posted: Mon Oct 05, 2009 2:35 pm Post subject: Beer commercials and K pop |
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| I think its awesome that Korea is so enlightened and open minded to let Kpop bands such as Big Bang, whose demographic is primarily kids aged 8-14, have tv commercials selling beer. |
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myeo
Joined: 04 Aug 2009
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| Posted: Mon Oct 05, 2009 2:46 pm Post subject: Re: Beer commercials and K pop |
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| benji wrote: |
| whose demographic is primarily kids aged 8-14, have tv commercials selling beer. |
I'm sure the father's of those 8-14 year olds quite enjoy the women in the Kpop bands (but not for the music, of course). |
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ekul
Joined: 04 Mar 2009
Location: [Mod Edit]
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| Posted: Mon Oct 05, 2009 3:31 pm Post subject: |
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| I love the new hite advert going around right now. |
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Jane
Joined: 01 Feb 2003
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| Posted: Mon Oct 05, 2009 5:10 pm Post subject: |
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I would suppose that using a pop group who appeals to a young demographic to sell an adult product is a result of a lack of marketing knowledge. I work in a company. Trust me. It's very plausible.
My 'say-something-positive' statement: The one Korean company that stands out like they know how to design marketing strategies and campaigns is Korean Air. I like most of what they do. |
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red_devil
Joined: 30 Jun 2008
Location: Korea
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| Posted: Mon Oct 05, 2009 5:22 pm Post subject: |
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| Big Bang's demographic is not 8-14. It's much wider, covers high school students as well as old as 19 to early 20's. |
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benji
Joined: 21 Jul 2009
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| Posted: Mon Oct 05, 2009 5:33 pm Post subject: |
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| red_devil wrote: |
| Big Bang's demographic is not 8-14. It's much wider, covers high school students as well as old as 19 to early 20's. |
Really? That's just sad. |
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red_devil
Joined: 30 Jun 2008
Location: Korea
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| Posted: Mon Oct 05, 2009 5:35 pm Post subject: |
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| benji wrote: |
| red_devil wrote: |
| Big Bang's demographic is not 8-14. It's much wider, covers high school students as well as old as 19 to early 20's. |
Really? That's just sad. |
Meh, Korea Sparkling! |
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seoulsucker
Joined: 05 Mar 2006
Location: The Land of the Hesitant Cutoff
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| Posted: Mon Oct 05, 2009 10:13 pm Post subject: |
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What's even funnier is that one of the members of Big Bang isn't old enough to endorse alcohol, so they've done all the commercials with 4/5 of the group.  |
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redaxe
Joined: 01 Dec 2008
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| Posted: Mon Oct 05, 2009 11:42 pm Post subject: |
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| red_devil wrote: |
| Big Bang's demographic is not 8-14. It's much wider, covers high school students as well as old as 19 to early 20's. |
And ajosshis/ajummas too. Basically K-pop is popular among all demographics in Korea, except the really old people who still listen to trot music. |
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fermentation
Joined: 22 Jun 2009
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| Posted: Mon Oct 05, 2009 11:45 pm Post subject: |
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| redaxe wrote: |
And ajosshis/ajummas too. Basically K-pop is popular among all demographics in Korea, except the really old people who still listen to trot music. |
Yah, demographics isn't an issue when it comes to pop culture in Korea. Everybody likes everything everybody else likes. |
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