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julian_w
Joined: 08 Sep 2003
Location: Somewhere beyond Middle Peak Hotel, north of Middle Earth, and well away from the Middle of the Road
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 Posted: Wed Oct 07, 2009 9:10 am Post subject: Dove's 'Real Beauty' "campaign"...? |
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Just discovered this whole clever new approach to marketing by Dove for the first time myself.
Having had a bit of a look at the actual findings the most immediately fascinating thing for me was how different the responses in Japan were to every other nation.
http://www.campaignforrealbeauty.com.au/in-the-news/AU_global_report_full.pdf
Also I wondered how this would go down in Korea. Would Korean women's responses be more akin to the other nations', or to those from Japan?
What do you think?
Anyone here ever produce any anecdotal evidence from school studies or bar-stool interviews? |
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Xuanzang
Joined: 10 Apr 2007
Location: Sadang
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| Posted: Wed Oct 07, 2009 9:23 am Post subject: |
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| What were the Japanese responses? |
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giraffe
Joined: 07 Apr 2009
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| Posted: Wed Oct 07, 2009 9:40 am Post subject: |
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| Xuanzang wrote: |
| What were the Japanese responses? |
Its in the links
"Interestingly, Japanese women are the only group who do not see society as mandating the idea of beauty and physical attractiveness. We speculate that this is because ideals of �physical attractiveness� and �beauty� are more internalized among Japanese women. They see less dissonance or conflict between what they desire and Japanese social norms." |
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snurglersons
Joined: 31 Aug 2009
Location: Busan
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| Posted: Wed Oct 07, 2009 9:47 am Post subject: |
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| ha, i actually wrote a very lengthy paper/study on this campaign when they premiered it a couple years ago in the US for a Topic class: Persuasion in Popular Media...talk about real beauty to sell beauty products...absolute genius!!! They even held seminars in middle schools!!! |
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kabrams
Joined: 15 Mar 2008
Location: your Dad's house
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| Posted: Wed Oct 07, 2009 6:30 pm Post subject: |
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| giraffe wrote: |
| Xuanzang wrote: |
| What were the Japanese responses? |
Its in the links
"Interestingly, Japanese women are the only group who do not see society as mandating the idea of beauty and physical attractiveness. We speculate that this is because ideals of �physical attractiveness� and �beauty� are more internalized among Japanese women. They see less dissonance or conflict between what they desire and Japanese social norms." |
When you have 10 year olds getting cosmetic surgery at the request of their mothers, there is a huge problem.
They might not believe that society dictates beauty/physical attractiveness, but it most certainly does in Japan.
It's ridiculous. |
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Rusty Shackleford
Joined: 08 May 2008
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| Posted: Wed Oct 07, 2009 6:33 pm Post subject: |
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| kabrams wrote: |
When you have 10 year olds getting cosmetic surgery at the request of their mothers, there is a huge problem.
It's ridiculous. |
How often does this happen, and what do you mean by "cosmetic surgery"? It sounds like something that your average Japanese person would find abhorrent as well as something that happens from time to time in other countries. |
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The Gipkik
Joined: 30 Mar 2009
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| Posted: Wed Oct 07, 2009 7:50 pm Post subject: |
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| The Japanese response to beauty is extremely complicated and fascinating. In a country where women are often infantilized to make them seem more attractive, the idea of beauty itself took a detour a long time ago into a fantasy realm. It's also the country that worships Audrey Hepburn like elegance as the manifestation of feminine grace; the country that held women in desexualized kimonos for centuries; and the country that tends to fetishize the female form in every discernible way. But a certain universal idea of beauty is definitely there. It is just more subtle as it involves many talents beyond mere facial symmetry. You might be able to capture it from something as simple as the hairline of an exposed neck or the arch of a hand. But to start with--milky white skin is a must. A long neck. Perfectly manicured hands and feet. Glowing cheeks. |
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kabrams
Joined: 15 Mar 2008
Location: your Dad's house
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| Posted: Wed Oct 07, 2009 8:50 pm Post subject: |
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| Rusty Shackleford wrote: |
| kabrams wrote: |
When you have 10 year olds getting cosmetic surgery at the request of their mothers, there is a huge problem.
It's ridiculous. |
How often does this happen, and what do you mean by "cosmetic surgery"? It sounds like something that your average Japanese person would find abhorrent as well as something that happens from time to time in other countries. |
Cosmetic surgery: double eyelid and rhinoplasty.
The double eyelid surgery is the most popular. Kids get them now "because of bullying".
Most 10-year-olds in Japan do not get cosmetic surgery, but some do. There are a high number of young people in jr. high nd HS in Japan who get double-eyelid or even rhinoplasty.
Here are some articles:
http://www.japantoday.com/category/kuchikomi/view/cosmetic-surgery-for-children-becoming-commonplace
The problem is, a lot of Japanese people model themselves after stars, who themselves have had plastic surgery. Then you have kids growing up wanting to look like this person or that person, and it's just a huge problem. |
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Rusty Shackleford
Joined: 08 May 2008
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| Posted: Wed Oct 07, 2009 10:38 pm Post subject: |
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| kabrams wrote: |
and it's just a huge problem. |
Why? Cosmetic surgery isn't a 21st century invention. |
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kabrams
Joined: 15 Mar 2008
Location: your Dad's house
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| Posted: Thu Oct 08, 2009 12:01 am Post subject: |
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| Rusty Shackleford wrote: |
| kabrams wrote: |
and it's just a huge problem. |
Why? Cosmetic surgery isn't a 21st century invention. |
No duh.
But let's read my actual quote:
"The problem is, a lot of Japanese people model themselves after stars, who themselves have had plastic surgery. Then you have kids growing up wanting to look like this person or that person, and it's just a huge problem."
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julian_w
Joined: 08 Sep 2003
Location: Somewhere beyond Middle Peak Hotel, north of Middle Earth, and well away from the Middle of the Road
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| Posted: Fri Oct 09, 2009 11:23 am Post subject: |
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| Rusty Shackleford wrote: |
| kabrams wrote: |
and it's just a huge problem. |
Why? Cosmetic surgery isn't a 21st century invention. |
Red herring there Rusty. You're right in that it's not a 21st century invention, but, in SOME societies... it IS a 21st century phenomenon.
That's what interests me to a certain extent:
to what degree do Korean women acknowledge that the cosmetic surgery they've most likely had is a form of social pressure and expectation as to 'fair' standards of beauty, and that standards of beauty are as subjective and changeable as those they're trying to impress?
(For example, in Samoa, traditionally, the larger the width of the woman the more attractive she was... although again that actually reflected on the man as he was therefore supposedly capable of sustaining the providing of a larger quantity of food for the woman...) |
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