Korean Job Discussion Forums

[ytuque]

Ajumma' Adopt Stylish New Life

By Jane Han
Staff Reporter

If your idea of "ajumma" is a hot-tempered, married woman sporting loose floral print pants and tight perms, you're living in the wrong time period. It's been a while since the symbolic group of middle-aged ladies started overhauling their long-held image.

From leather jackets to thigh-hugging jeans, a drastic change in fashion is what's leading today's ajumma makeover.

Ajumma have typically been portrayed as pushy and brave women who dash for seats on the subway or fight for bargain sales in a grocery store. But not anymore, at least for the emerging ajumma generation.

"They're fierce - not in a scary, ajumma kind of way, but in a fashionable way," says an official of Profashion Information Network (PFIN), a local fashion trend institute.

The transforming 30s-and-up crowd is so outstanding that trend spotters even gave it a name. Dubbed RUBY, the stylish club of women redefines what mama's all about.


http://www.koreatimes.co.kr/www/news/biz/2010/01/123_59237.html

[Forward Observer]

Nice-uh. Have to admit, I didn't see that many from 2007-present (in Seoul), but back in the 90's, they were everywhere. Prolly more of the flower print wearing adjumas in the country though.

[djsmnc]

A good war would put them back to tossing rinsed squid in the red buckets

[redaxe]

I've noticed a big difference between Gangbuk ajummas and Gangnam ajummas. You don't see a whole lot of tight perms and floral print pants (lol) in Gangnam, and I'm guessing it's all about the $ejongs.

[cj1976]

I sense another Korean MILF thread in the making here. It's been at least 6 weeks...

[itaewonguy]

well those ajummas are still around dont worry about that. they aint dead yet! they will probably out live us...
LONG LIVE THE AJUMMA! hahahahaha

[orosee]

You don't just get older and get the title ajumma - you have to earn it! And that means being pushy, dashing for seats, cursing at people, sporting a perm and having a face that makes a raisin feel young again. Otherwise you're just an aging woman.

Age itself is not an issue but you have to look old - at least 60-ish.

[munch.rodney]

I don't disagree with the article - or rather, what it is that they're trying to say. But as always, the KT simply states something and tries to pretend it's hard fact and an absolute blanket rule. It's not "a few adjummas changing a little," it's "there are no adjummas in korea!!!"

http://koreanrumdiary.blogspot.com/2010/01/korea-times-there-is-no-adjumma-in.html

[redaxe]

[itaewonguy]

[Forward Observer]

[Chambertin]

I didnt think Korea had a native higher predatory cat anymore.

Regardless I'll believe a small piece of this when one of them lets me get off the subway or out of an elevator. If you don�t let me out, I cant let you in, especially when there�s 30 people behind me...

Then again, maybe their inner cougar just wants me to slam into her and literally sweep her off her feet... Yay news..

[Old Gil]

Korea=milf heaven. Not quite Japan yet, but woo dogie.

[redaxe]

[Hightop]