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sojusucks
Joined: 31 May 2008
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 Posted: Sat Sep 04, 2010 5:37 pm Post subject: Korean TV Market |
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http://www.chinapost.com.tw/asia/korea/2010/09/05/271355/S-Koreas.htm
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S. Korea's TV content needs work to enter West: experts
SEOUL--While South Korean dramas and visual content are enjoying popularity in the Asian market, their faces and places are still not familiar to the U.S. and European markets and Korean content providers should keep that in mind, experts said.
Their comments came at the 10th anniversary event of Broadcast World Wide (BCWW), Asia's largest trade fair for broadcasting and visual content, which runs through Friday at COEX, Samseong-dong, in southern Seoul.
About 1,200 buyers are in Seoul to look at Korean broadcast content presented by not only big broadcasters like MBC, KBS and SBS but also cable TV stations and content manufacturers like Samhwa Networks . The BCWW was held alongside the International Trade Show for Content.
�You see a little bit of penetration of Korean dramas in the U.S market as dialogue is increasing between Korea and America in terms of ideas, talents and concepts,� Edwin Chung, senior vice president of NBC Universal TV, told The Korea Herald.
�But because of language, social and cultural barriers, and the lack of familiarity of faces and places, that type of cross over will take some time. But as long as content is strong, Korean dramas can sell well,� he said.
Arjen van Mierlo, CEO of Asian Operations of Endemol Asia, shared Chung's view that Korean content should meet the international needs. Endemol, an international production and distribution company based in the Netherlands, is well-known among industry insiders for selling its unique format to KBS 2 to produce the popular quiz show, �1 vs 100.�
Mierlo was participating in the BCWW as both a buyer and a seller.
He said he was most interested in Korean dramas but also in the use of new technologies for mobile TV, Web TV and 3D TV.
When it comes to 3D TV, Mierlo said he saw a great potential in the 3D TV market but that it will take some time for content providers to lower 3D production cost and for consumers to purchase 3D TV sets.
Chung shared the view.
�It's going to take a while for mainstream shows to start incorporating 3D. But we're at the exploratory stages � in time, audiences will get accustomed to 3D technology,� Chung said.
Japanese buyer, Contentbase general manager Sunny Kim, said she came to Seoul to buy Korean variety shows that feature K-pop stars, as Korean girl groups have gained huge popularity in Japan.
Kayo Fukuda, senior chief manager of international sales at NHK Enterprises, said the Japanese have set Korean dramas as their role model to penetrate the Asian market.
At the BCWW, KBS drama �Bread, Love and Dreams,� which is hitting 40 percent viewer's rating in Korea, was sold to six countries in Asia.
MBC dramas including �Gloria� and SBS �I'm Legend� are also expected to sign a deal with overseas buyers during the event, officials said.
The Korea Creative Content Agency expects content contracts among the 50 participating countries at the BCWW to reach some 30 billion won (US$25 million). |
I can't wait for 3D TV. That will be awesome to have! |
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mm
Joined: 01 Jul 2010
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| Posted: Sat Sep 04, 2010 5:39 pm Post subject: |
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Even thinking about 3D tv makes my head hurt.
I think this is it for me. 2010 is the year that I give up on technology. No more steps forward for me. |
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BoholDiver
Joined: 03 Oct 2009
Location: Canada
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| Posted: Tue Sep 07, 2010 5:59 am Post subject: |
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I see several problems with Korean shows making it overseas.
1. They run too short. A successful show like Friends ran 7-8 years and even an usuccessful one like Star Trek Enterprise got 4 years. The best Korean one is lucky to get 2 years.
2. Humor doesn't translate. It's highly cultural, and you need to be nearly fluent to understand it. Subtitles don't do it justice.
3. They're not original. The dramas are all the same. Their game shows are blatant rip-offs of western shows. Their comedies are mostly slapstick, and their variety of shows recycle the same 5 stars. Yoo Jae-Seok, Kang Ho-Dong, Park Myung-Soo, and Noh Hong-Cheol on like every show. I am sick of seeing their faces.
4. Lack of depth. Their shows are about as deep as the gene pool here. They make a show like 90210 look like a masterpiece.
I am surprised any of these shows attract viewers anywhere except maybe Koreans living overseas. |
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BoholDiver
Joined: 03 Oct 2009
Location: Canada
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| Posted: Tue Sep 07, 2010 6:00 am Post subject: |
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I see several problems with Korean shows making it overseas.
1. They run too short. A successful show like Friends ran 7-8 years and even an usuccessful one like Star Trek Enterprise got 4 years. The best Korean one is lucky to get 2 years.
2. Humor doesn't translate. It's highly cultural, and you need to be nearly fluent to understand it. Subtitles don't do it justice.
3. They're not original. The dramas are all the same. Their game shows are blatant rip-offs of western shows. Their comedies are mostly slapstick, and their variety of shows recycle the same 5 stars. Yoo Jae-Seok, Kang Ho-Dong, Park Myung-Soo, and Noh Hong-Cheol on like every show. I am sick of seeing their faces.
4. Lack of depth. Their shows are about as deep as the gene pool here. They make a show like 90210 look like a masterpiece.
I am surprised any of these shows attract viewers anywhere except maybe Koreans living overseas. |
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jvalmer
Joined: 06 Jun 2003
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| Posted: Tue Sep 07, 2010 8:11 am Post subject: |
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| Outside of Asia there will never be a market for Koream, or any Asian TV shows. Only niche markets with large Asian populations in the US or South America, but nothing mainstream. Only thing they can hope for are quality movies like Oldboy. |
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Globutron
Joined: 13 Feb 2010
Location: England/Anyang
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| Posted: Tue Sep 07, 2010 8:29 am Post subject: |
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| They run too short. A successful show like Friends ran 7-8 years and even an usuccessful one like Star Trek Enterprise got 4 years. The best Korean one is lucky to get 2 years. |
This isn't very valid. Most of the major classics in UK tv only ran a single series or two. America keeps churning until the money is out. UK tends to quite while the going's good. Not sure which way I prefer. Probably the UK short-runnings. Always a pity but great memories.
Other than that I agree with the main point that it won't become mainstream any time soon. I think the movie database here deserves to, however. I haven't disliked a single Korean movie yet. I've only seen the high rated ones but still. I only generally like about 30% of high rated films from Hollywood. |
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