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sojusucks
Joined: 31 May 2008
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 Posted: Sun Feb 27, 2011 2:08 pm Post subject: Whisky Live Seoul 2011 draws diverse crowd |
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So, who went to this event? How was it?
http://joongangdaily.joins.com/article/view.asp?aid=2932790
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The sound of bagpipes mixed in the air with the pungent fragrance of whiskey yesterday at the Grand InterContinental Hotel in Seoul.
This was �Whisky Live Seoul 2011,� the first local stop of the international whiskey road show.
Yesterday morning, 1,200 participants started tasting and viewing expensive single malts and blends from nearly 50 whiskey brands. Glitzy and sleek booths displayed spirits that definitely skewed toward the high-end, ranging from 12 to 35 years old.
In terms of experience, yesterday�s participants came from all over the spectrum.
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Korea�s whiskey market is substantial, with Korea being the sixth largest importer of Scotch whiskey in the world - with some $178 million of whiskey imported every year.
Seven decades after Koreans were introduced to whiskey, industry insiders from abroad noted that Korea�s whiskey market has the right ingredients for growth. �[Koreans] drink a lot of whisky,� said Damian Riley-Smith, the founder of both the Whisky Live festival and Whisky Magazine. �But you�re drinking blended, quite low-value whiskies. What we�re trying to do is convince you to drink slightly more special, expensive whiskies, and it�s going to be easier as Scotch whiskey is part of your culture.�
The first-ever whiskey festival in Korea also presented economic opportunities.
�Korea is Scotland�s No. 1 market for premium and deluxe whiskey brands, and whiskey is also traditionally among the top five things that the U.K. exports to Korea by value,� said Martin Uden, the British ambassador to Korea.
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Koreans like the hard alcohol, that's for sure. |
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HapKi
Joined: 10 Dec 2004
Location: TALL BUILDING-SEOUL
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| Posted: Mon Feb 28, 2011 6:38 am Post subject: |
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I went. It was put on well, not very crowded, and had a good mix of people young and old. I'd say maybe 10-20% Western foreigners.
I was expecting some kind of pretentious Kangnam 'gentlemen' crowd but turned out everyone was cool.
Good ambiance, and many, many whiskies to be tried from Scotland, Ireland, America, Japan and Korea. Bonus was the free-flowing Guiness on tap.
Will definitely be going next year. |
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cyui
Joined: 10 Jan 2011
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| Posted: Mon Feb 28, 2011 12:28 pm Post subject: |
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What is whiskey? Was it sponsered by Inter Contiential or Starwood hotels?
That bartender looks pissed BTW. |
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