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Marketing South Korea
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12ax7



Joined: 07 Nov 2009

PostPosted: Sat Feb 04, 2012 1:38 am    Post subject: Reply with quote

atwood wrote:
12ax7 wrote:
adzee1 wrote:
Yes there are lots of people and money in China but what do you tell them Korea has that China doesnt have ?


Opportunities to spend their money and reasonable prices for quality goods.

Of all the places I've traveled around the world, Beijing was the worst for shopping. I hardly bought anything there. The retailers were unreasonable with their prices...and there weren't stores at every street corner like in Korea, so shopping was just too much of a hassle for the prices.

Hong Kong would be the smarter choice for shopping.


Yes, and many mainland Chinese do go to Hong Kong. But when they want to travel abroad, especially if they've only got a few days of vacation, South Korea is an excellent choice for them.
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Hugo85



Joined: 27 Aug 2010

PostPosted: Sat Feb 04, 2012 1:44 am    Post subject: Reply with quote

Korean BBQ is a pretty sweet concept. I could see it gaining popularity.

And Seoul needs more things like Cheonggyecheon
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The Floating World



Joined: 01 Oct 2011
Location: Here

PostPosted: Sat Feb 04, 2012 1:59 am    Post subject: Reply with quote

Hugo85 wrote:
Korean BBQ is a pretty sweet concept. I could see it gaining popularity.

And Seoul needs more things like Cheonggyecheon


K bbq practically ripped of mongolian bbq, it is nothing unique in NE asia.
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atwood



Joined: 26 Dec 2009

PostPosted: Sat Feb 04, 2012 2:29 am    Post subject: Reply with quote

12ax7 wrote:
atwood wrote:
12ax7 wrote:
adzee1 wrote:
Yes there are lots of people and money in China but what do you tell them Korea has that China doesnt have ?


Opportunities to spend their money and reasonable prices for quality goods.

Of all the places I've traveled around the world, Beijing was the worst for shopping. I hardly bought anything there. The retailers were unreasonable with their prices...and there weren't stores at every street corner like in Korea, so shopping was just too much of a hassle for the prices.

Hong Kong would be the smarter choice for shopping.


Yes, and many mainland Chinese do go to Hong Kong. But when they want to travel abroad, especially if they've only got a few days of vacation, South Korea is an excellent choice for them.

Do Chinese really view traveling to Korea as going abroad? It used to be part of the Middle Kingdom.
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Julius



Joined: 27 Jul 2006

PostPosted: Sat Feb 04, 2012 2:47 am    Post subject: Reply with quote

Mix1 wrote:

And they aren't hell bent on marketing themselves to the world.


They were 20 years ago. The celtic wave preceded the hallyu wave.

Girls Generation: the Korean riverdance.
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Hugo85



Joined: 27 Aug 2010

PostPosted: Sat Feb 04, 2012 3:29 am    Post subject: Reply with quote

The Floating World wrote:
Hugo85 wrote:
Korean BBQ is a pretty sweet concept. I could see it gaining popularity.

And Seoul needs more things like Cheonggyecheon


K bbq practically ripped of mongolian bbq, it is nothing unique in NE asia.


It's different enough. I saw a few Korean BBQ's opening up in Montreal before leaving and a few people have posted pictures of Korean BBQ restaurants in the past few months. Not a whole lot, but it's not like I've ever seen anyone post kpop or kimchi related stuff.
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madoka



Joined: 27 Mar 2008

PostPosted: Sat Feb 04, 2012 3:35 am    Post subject: Reply with quote

The Floating World wrote:
Hugo85 wrote:
Korean BBQ is a pretty sweet concept. I could see it gaining popularity.

And Seoul needs more things like Cheonggyecheon


K bbq practically ripped of mongolian bbq, it is nothing unique in NE asia.


That's quite the feat since Mongolian BBQ started in the late 70s - decades after Korean BBQ. That and the fact they have very little in common in taste, style, and preparation.
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The Floating World



Joined: 01 Oct 2011
Location: Here

PostPosted: Sat Feb 04, 2012 5:19 am    Post subject: Reply with quote

madoka wrote:
The Floating World wrote:
Hugo85 wrote:
Korean BBQ is a pretty sweet concept. I could see it gaining popularity.

And Seoul needs more things like Cheonggyecheon


K bbq practically ripped of mongolian bbq, it is nothing unique in NE asia.


That's quite the feat since Mongolian BBQ started in the late 70s - decades after Korean BBQ. That and the fact they have very little in common in taste, style, and preparation.


Yeah, I admit, I made that up.

Still, it's essentially just a bbq. Okay you wrap it in lettuce with some samjang and hey I love the stuff, but really, not that unique, that's all I'm saying.

Koreas is nice, safe, really is an okay place. Just kinda bland imho. In a lot of ways that's good though and I trully mean that. Just not for tourism / branding.
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motiontodismiss



Joined: 18 Dec 2011

PostPosted: Sat Feb 04, 2012 7:00 am    Post subject: Reply with quote

Hugo85 wrote:

And Seoul needs more things like Cheonggyecheon


I disagree. Seoul needs less pavement and more grass. And a real landmark. When I think Seoul, nothing comes to mind.
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Hugo85



Joined: 27 Aug 2010

PostPosted: Sat Feb 04, 2012 7:16 am    Post subject: Reply with quote

The Floating World wrote:
madoka wrote:
The Floating World wrote:
Hugo85 wrote:
Korean BBQ is a pretty sweet concept. I could see it gaining popularity.

And Seoul needs more things like Cheonggyecheon


K bbq practically ripped of mongolian bbq, it is nothing unique in NE asia.


That's quite the feat since Mongolian BBQ started in the late 70s - decades after Korean BBQ. That and the fact they have very little in common in taste, style, and preparation.


Yeah, I admit, I made that up.

Still, it's essentially just a bbq. Okay you wrap it in lettuce with some samjang and hey I love the stuff, but really, not that unique, that's all I'm saying.

Koreas is nice, safe, really is an okay place. Just kinda bland imho. In a lot of ways that's good though and I trully mean that. Just not for tourism / branding.


The BBQ in itself is not that unique, it's more the setup of the table and how you grill it yourself. The mongolian BBQs I've been to usually had someone cook for you, as a show, which centers the experience around the cook rather than you and your friends.
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Dave Chance



Joined: 30 May 2011

PostPosted: Sat Feb 04, 2012 7:51 am    Post subject: Reply with quote

They have been pushing the Korean bbq thing for years, by the way ('least in the states)
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Dave Chance



Joined: 30 May 2011

PostPosted: Sat Feb 04, 2012 8:03 am    Post subject: Reply with quote

...and if the truth be told, i think it bugs people (at least me) on some level that one can't really sense that Korens have a grasp of any great principles, like in the epic stories of various countries...just nothing really inspirational...they were always being overrun, being pillaged, abused...recently they have just been the poster child for development, i.e., doing what you are told to by other countries...where's the resolve, the guts to do what's right, and the drive and intelligence to figure that out...maybe it's just me, but when i come across those stories in other countries, i start to feel some respect and admiration
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english puppet



Joined: 04 Nov 2011

PostPosted: Sat Feb 04, 2012 5:37 pm    Post subject: Reply with quote

Dave Chance wrote:
...and if the truth be told, i think it bugs people (at least me) on some level that one can't really sense that Korens have a grasp of any great principles, like in the epic stories of various countries...just nothing really inspirational...they were always being overrun, being pillaged, abused...recently they have just been the poster child for development, i.e., doing what you are told to by other countries...where's the resolve, the guts to do what's right, and the drive and intelligence to figure that out...maybe it's just me, but when i come across those stories in other countries, i start to feel some respect and admiration


This is an interesting point and a friend and I were discussing it the other day. Where's the union leader, pastor, civil rights leader in not just stepping up for Koreans but crossing over to say, stand up for Filipino workers, imported Vietnamese brides or even screwed over NET's? Given what is an admittedly difficult history there seems to be a surprising void in leadership for anything other than money focused chaebols? Do Koreans look up to anyone (other than King Sejong & Girls Generation) for having stepped up or out for a noble cause? I'm not being a smart a**, I mean it as a serious question.

Maybe they're there and just not very well publicized?

I imagine this is part of the "development" that could change Korea and make it more interesting and more compelling in a real way for others?
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Squire



Joined: 26 Sep 2010
Location: Jeollanam-do

PostPosted: Sat Feb 04, 2012 10:54 pm    Post subject: Reply with quote

I wonder if it would be in Korea's interest to go down the Dubai route in terms of attracting tourism. Duabi have spent big money building things that have made mainstream news in the rest of the world- tallest building in the world, hotel with floors that rotate, tallest hotel in the world (shaped like a boat), that Atlantis hotel built on reclaimed land at sea, islands made that are shaped like palm trees and the world map (which can be seen from space) and the biggest indoor shopping centre in the world. If there was competition to create a luxury holiday destination in the middle east Dubai have well and truly destroyed it

Even North Korea have a more recognisable modern building than SK (that pyramid shaped hotel).

To be honest from my point of view South Korea is screwed on all fronts when it comes to tourism. If only Japan didn't exist...
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adzee1



Joined: 22 Jul 2010

PostPosted: Sat Feb 04, 2012 11:20 pm    Post subject: Reply with quote

Squire wrote:
I wonder if it would be in Korea's interest to go down the Dubai route in terms of attracting tourism. Duabi have spent big money building things that have made mainstream news in the rest of the world- tallest building in the world, hotel with floors that rotate, tallest hotel in the world (shaped like a boat), that Atlantis hotel built on reclaimed land at sea, islands made that are shaped like palm trees and the world map (which can be seen from space) and the biggest indoor shopping centre in the world. If there was competition to create a luxury holiday destination in the middle east Dubai have well and truly destroyed it

Even North Korea have a more recognisable modern building than SK (that pyramid shaped hotel).

To be honest from my point of view South Korea is screwed on all fronts when it comes to tourism. If only Japan didn't exist...


Good idea but the problem is Dubai has nice weather, Korea doesnt..
Also Dubai is marketed as a luxurious destination, it would be hard to make Korea look luxurious when you see the ugly communist apartment blocks everywhere.
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