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Hyundai Uses "Suicide" To Sell Car
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Koharski
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Mod Team


Joined: 20 Jul 2009

PostPosted: Fri Apr 26, 2013 7:05 pm    Post subject: Reply with quote

Ok, enough of the childish profiling. Grow up!! Post about the topic, or just go back to those 'other' sites that welcome that type of garbage.

Koahrski
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crescent



Joined: 15 Jan 2003
Location: yes.

PostPosted: Fri Apr 26, 2013 7:07 pm    Post subject: Reply with quote

jvalmer wrote:
I thought it was a unique way to show off zero emissions. Too bad people are too sensitive.

Wouldn't you be sensitive if you lost a friend or family member through suicide?

Here is the commercial:
http://www.youtube.com/watch?feature=player_embedded&v=ox_R7DhIFL4
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optik404



Joined: 24 Jun 2008

PostPosted: Fri Apr 26, 2013 7:14 pm    Post subject: Reply with quote

crescent wrote:
jvalmer wrote:
I thought it was a unique way to show off zero emissions. Too bad people are too sensitive.

Wouldn't you be sensitive if you lost a friend or family member through suicide?

Here is the commercial:
http://www.youtube.com/watch?feature=player_embedded&v=ox_R7DhIFL4


Do ads have to be sensitive to everyone these days? I've seen ads that show a car being wrecked. What about the people that lost someone in a car wreck?
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NohopeSeriously



Joined: 17 Jan 2011
Location: The Christian Right-Wing Educational Republic of Korea

PostPosted: Fri Apr 26, 2013 7:14 pm    Post subject: Reply with quote

Now this is a very strange advertisement.
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Smithington



Joined: 14 Dec 2011

PostPosted: Fri Apr 26, 2013 7:25 pm    Post subject: Reply with quote

Wow, I just watched that commercial. I'm still trying to think of the correct word to describe it. It's beyond objectionable. Who in their right mind thought this would be funny? Sure it might get a giggle as a script for SNL or something. Dark humor has its place. But in a serious advert for a car to go into millions of homes. Who would feel moved to buy a Hyundai based on that advert? Was there noone in the board room who thought this a bad idea? The mind boggles.

Now having said this I am pleased that Korea is finally doing something about the disgusting exhaust fumes that its cars produce. Automobile pollution is one of the worst things about living here. Every car that passes me makes me gag, and I spend have my outdoor time holding my nose. It takes all pleasure out of walking in Korea. So kudos to Hyundai for finally doing something about it.....But they could have advertized this development without giving the impression that their CEO was none other than Bram Stoker.
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Seoulman69



Joined: 14 Dec 2009

PostPosted: Fri Apr 26, 2013 7:49 pm    Post subject: Reply with quote

I didn't think it was that big a deal. If you can't show an advert because it may bring back painful memories to some people where does it end?
If this was the other way round and Koreans were complaining about an advert from a foreign company I'd probably say the same - Don't be so thin skinned.
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Steelrails



Joined: 12 Mar 2009
Location: Earth, Solar System

PostPosted: Fri Apr 26, 2013 8:06 pm    Post subject: Reply with quote

crescent wrote:
jvalmer wrote:
I thought it was a unique way to show off zero emissions. Too bad people are too sensitive.

Wouldn't you be sensitive if you lost a friend or family member through suicide?


If I was to get sensitive over every way someone I know has died, I wouldn't be able to watch TVs or movies.

Quote:
Was there noone in the board room who thought this a bad idea?


I don't think CEOs go over individual commercials. That's usually delegated to some lower level types. Probably a VP and the marketing department.

Quote:
Dark humor has its place. But in a serious advert for a car to go into millions of homes.


Who says it was humorous? I took it at face value and as a metaphor for humanities current environmental behavior.

Quote:
Now having said this I am pleased that Korea is finally doing something about the disgusting exhaust fumes that its cars produce. Automobile pollution is one of the worst things about living here. Every car that passes me makes me gag, and I spend have my outdoor time holding my nose. It takes all pleasure out of walking in Korea.


Dude, exhaust from cars in Korea is the same as everywhere else. What you think that someone's Ford Focus is pumping out water vapor and running on anti-matter?
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Scorpion



Joined: 15 Apr 2012

PostPosted: Fri Apr 26, 2013 8:17 pm    Post subject: Reply with quote

I don't think one has to have lost a loved one to suicide to find the commercial in bad taste. Nor does one have to be a 'thin skinned' politically correct type. I'm emphatically none of these, but I do think the commercial crossed the line. There is a difference between being 'hyper-sensitive' and saying that 'anything goes', and that people shouldn't find anything objectionable. I think that most Western people fall somewhere in the middle. The line isn't very clear, but when people think it has been crossed then they have the right to say so. I personally dislike thin-skinned type people, but I (like most people) have a moral compass that informs me when something has gone too far.

And on the financial side of things, the commercial was just dumb. Did it arouse positive feelings in you? Did it make you want to switch to Hyundai? Given that most Western countries already have very strict rules about automobile pollution one wonders who their target audience was. The commercial is just a head scratcher all round.

Think I'll stick with my 'Kia Provo'. Confused
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Scorpion



Joined: 15 Apr 2012

PostPosted: Fri Apr 26, 2013 8:31 pm    Post subject: Reply with quote

Steelrails, if you think there's no difference between the amount of pollution that the average car in the West produces compared to car in Korea you are more deluded than I thought. I NEVER feel the need to barf when I go out for a jog back home. Here if a single car (or 'autobike') passes me I'm engulfed in my own little private Chernoybyl. Clearly I'm not the only person here who thinks that way.

Is there any fact you won't ignore in your efforts to defend this place?

I just remembered why I stopped reading your posts. You opinions about Korea are not based on reality.

Going for a walk now....Now where did I place my gas mask?
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everything-is-everything



Joined: 06 Jun 2011

PostPosted: Fri Apr 26, 2013 8:49 pm    Post subject: Reply with quote

Steels has taken apologisting Confused to a whole new level!

Laughing

It's fantastic watching this train wreck. Laughing Laughing
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crescent



Joined: 15 Jan 2003
Location: yes.

PostPosted: Fri Apr 26, 2013 9:45 pm    Post subject: Reply with quote

optik404 wrote:

Do ads have to be sensitive to everyone these days? I've seen ads that show a car being wrecked. What about the people that lost someone in a car wreck?

They don't HAVE to be. But obviously you risk attaching a negative emotion to your product.
People that die in car wrecks don't do so willingly. Hence, the emotion attached to it and effect of using that image is very different.

In this case, the ad is not only distasteful in an ineffective way, it is also absurd.
A man knowingly buys a car with no poisonous emissions and then tries to kill himself with it? Ok.
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crescent



Joined: 15 Jan 2003
Location: yes.

PostPosted: Fri Apr 26, 2013 9:49 pm    Post subject: Reply with quote

Steelrails wrote:
If I was to get sensitive over every way someone I know has died, I wouldn't be able to watch TVs or movies.

You again get all wrapped up in your own hyperbole. I don't believe the issue is necessarily dying. It's suicide. Quite different.
And, it's not necessarily someone you kNOW. Rather someone you were close to.

Just once, it would be great if you commented on the words written, instead of the ones you create in your head.
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Savant



Joined: 25 May 2007

PostPosted: Fri Apr 26, 2013 11:51 pm    Post subject: Reply with quote

The new ix35 from Hyundai. It's not just the price that won't kill you.
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Steelrails



Joined: 12 Mar 2009
Location: Earth, Solar System

PostPosted: Sat Apr 27, 2013 5:26 pm    Post subject: Reply with quote

Quote:
Steelrails, if you think there's no difference between the amount of pollution that the average car in the West produces compared to car in Korea you are more deluded than I thought. I NEVER feel the need to barf when I go out for a jog back home. Here if a single car (or 'autobike') passes me I'm engulfed in my own little private Chernoybyl. Clearly I'm not the only person here who thinks that way.

Is there any fact you won't ignore in your efforts to defend this place?


Actually, when I defend this place I use facts, not just my biased feelings.

Are you about to claim that Korean cars, the preponderance of which are four cylinder vehicles, are somehow more polluting than say, American cars, which have a greater proportion of V6s and V8s?

Are you claiming that Hyundais and Kias are not built to conform to CARB restrictions? Are you claiming that they use different catalytic convertors and that the part number is different? Are you claiming that their onboard computers which regulate air and fuel are programmed differently? Are you claiming that cars built by Samsung (Nissan-Renault) are different in terms of emissions that Nissan-Renault's overseas? Are you claiming that 87 Octane gasoline here is somehow magically different? Are you claiming that the rebadged Chevrolets that Daewoo is selling now are somehow magically dirtier?

Perhaps the biggest- Where are the massive numbers of cleaner burning LPG vehicles back home? S. Korea has around 2.5 million registered LPG vehicles. That's more than the UK, the US, Canada, and Australia combined.

Please, show us this data and evidence rather than your whimsical claims, which given your constant history of bashing this country are suspect.


Quote:
You again get all wrapped up in your own hyperbole. I don't believe the issue is necessarily dying. It's suicide. Quite different.
And, it's not necessarily someone you kNOW. Rather someone you were close to.


Here's the thing- What if there's jokes about drunk driving? Or murder? Or alcohol overdose? Aren't those as traumatic as suicide to the loved ones left behind?

And yes, some of the people that were lost, I was close to.

Again the question- Is global warming and climate change an issue that is significant enough to warrant a "shocking" ad? Was the ad comedic or serious? I incline to serious as the camera work and music had none of the marks of comedic direction.
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crescent



Joined: 15 Jan 2003
Location: yes.

PostPosted: Sat Apr 27, 2013 6:19 pm    Post subject: Reply with quote

Steelrails wrote:
Here's the thing- What if there's jokes about drunk driving? Or murder? Or alcohol overdose? Aren't those as traumatic as suicide to the loved ones left behind?

And yes, some of the people that were lost, I was close to.

Again the question- Is global warming and climate change an issue that is significant enough to warrant a "shocking" ad? Was the ad comedic or serious? I incline to serious as the camera work and music had none of the marks of comedic direction.

Now you are comparing distasteful jokes to a global advertisement that makes light of suicide? You can't understand the difference?
I suppose not, since you also seem to be saying that someone close has committed suicide, yet you are not bothered by the ad?

Of course the ad isn't comedic. That doesn't mean it doesn't trivialize a very serious issue that affects many.
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