thrylos
Joined: 10 Jun 2008
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 Posted: Sat Jun 22, 2013 6:13 pm Post subject: |
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| Yaya wrote: |
| Psy can't remedy the problems of tourism in Korea, which are 1) high prices; 2) difficulty of navigating through the country if you don't speak Korean; 3) Koreans pushing things that they WANT foreign tourists to like instead of the things the latter really like; 4) pricey hotels and not enough mid-priced ones; 5) K-slop and Psy are short-term phenomena; 6) poor promotion of beaches and other nature preserves; and 7) dishonest merchants who cheat tourists. |
The point of marketing Korea with Psy isn't for 'Westerners'-- it's primarily for other East/SE Asians, mostly wealthy ones. They will come for the glitzy, luxury-brand shopping (still cheaper than in Shanghai/Tokyo), stay in whoop-dee-do overpriced hotels (but still cheaper than many luxury places from their home countries), go on packaged tours in their language to the 4-5 places K-folk want them to visit, so no language difficulties, hit up the casinos of Seoul, maybe get a nose/eye job to look like a K-star in Gangnam, eat in overpriced K-restaurants, and for SE Asians, skiiing during the winter, many of whom have never experienced it before.
They do not want (or target/market) the independent/flashpacker traveller, outdoor enthusiast/beachgoer/extreme sportsman, or well-traveled, knowledgeable set.
With that in mind, Psy does a great job and they are succeeding. While it is the furthest possible 'dream vacation' we would probably think of, it does go over quite well with their target demographic. For how long,??, but for now, yup. |
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