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byrddogs
Joined: 19 Jun 2009
Location: Shanghai
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 Posted: Mon Jul 15, 2013 8:28 pm Post subject: |
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| Who's Your Daddy? wrote: |
| Steelrails wrote: |
| Quote: |
And the answer is no. Does a single person here think less of Asiana over this joke? A single person? It's easy to say, "Oh, people are stupid," but who are these people who:
A) Would have flown Asiana in the first place.
B) Notice something is up with those names.
C) Fail to realize the entire thing was some trick.
D) Are actually somehow upset by these names, such that they cease to fly Asiana.
E) But despite being so upset, never come across a news article informing them that it was all a joke?
I suggest that literally zero people in the entire world -- zero -- fulfill all five conditions. |
But that's based on the premise that consumers make rational economic choices. Consumer choice often is not rational and methodical but impulsive and whimsical. In such choices, subtle, even subliminal, factors can influence choice.
If it's a nice snowy day out I might choose Coke over Pepsi simply because my mind flashes to the Coca-Cola Polar bears. (I drink both and actually choose one or the other under varying circumstances)
Actual circumstances might be someone looking at flights on expedia, seeing Asiana flights, having "Sum Ting Wong" flash in their heads and associate it with the image of 4 idiot Chinamen at the controls playing mah-jong and having thick glasses while screaming for Ms. Golightly, and decide to fly Delta instead, despite Asiana hypothetically having the better safety record. |
A more likely image is the Asiana plane's burned shell on the San Fran tarmac. |
That is so far reached that I can't believe YOU even said that. I'm with WYD here. People looking at flights that see Asiana are almost definitely not going to have a fictitious name flash through their head when seeing the airline name. They will, however probably think about the footage related to that crash and that it is the airline that botched a landing that luckily didn't kill more people than it did. |
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geldedgoat
Joined: 05 Mar 2009
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| Posted: Mon Jul 15, 2013 8:54 pm Post subject: |
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| komerican wrote: |
| Asiana should sue. Keep in mind folks, Asiana has customers all around the world and I'm sure the Chinese don't appreciate the circus atmosphere that's being created now. |
So the Chinese are too stupid to properly assign blame for a joke instigated by some random American and will respond by refusing to purchase tickets for a Korean airline? |
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Steelrails
Joined: 12 Mar 2009
Location: Earth, Solar System
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| Posted: Mon Jul 15, 2013 9:14 pm Post subject: |
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| Their flights are tightly scheduled, there is generally not a lot of competition, and people generally seem to have absolutely rational, concrete reasons for the choices they made, ranging from cost, to the time at which their flight would arrive, to number of layovers, to specific instances of service quality. "Subliminal factors" might be fine when making the decision between near identical products like Coke and Pepsi, but when it's a choice between a direct flight and a flight that has multiple layovers, "Sum Ting Wong" is probably not going to be flashing through your mind. |
Most automobile buyers look at gas mileage, reliability, safety, performance, comfort, etc. when purchasing a car.
However unfortunately, name sometimes matters...
http://www.thetruthaboutcars.com/2009/07/ten-most-unfortunate-car-names/
| byrddogs wrote: |
| Who's Your Daddy? wrote: |
| Steelrails wrote: |
| Quote: |
And the answer is no. Does a single person here think less of Asiana over this joke? A single person? It's easy to say, "Oh, people are stupid," but who are these people who:
A) Would have flown Asiana in the first place.
B) Notice something is up with those names.
C) Fail to realize the entire thing was some trick.
D) Are actually somehow upset by these names, such that they cease to fly Asiana.
E) But despite being so upset, never come across a news article informing them that it was all a joke?
I suggest that literally zero people in the entire world -- zero -- fulfill all five conditions. |
But that's based on the premise that consumers make rational economic choices. Consumer choice often is not rational and methodical but impulsive and whimsical. In such choices, subtle, even subliminal, factors can influence choice.
If it's a nice snowy day out I might choose Coke over Pepsi simply because my mind flashes to the Coca-Cola Polar bears. (I drink both and actually choose one or the other under varying circumstances)
Actual circumstances might be someone looking at flights on expedia, seeing Asiana flights, having "Sum Ting Wong" flash in their heads and associate it with the image of 4 idiot Chinamen at the controls playing mah-jong and having thick glasses while screaming for Ms. Golightly, and decide to fly Delta instead, despite Asiana hypothetically having the better safety record. |
A more likely image is the Asiana plane's burned shell on the San Fran tarmac. |
That is so far reached that I can't believe YOU even said that. I'm with WYD here. People looking at flights that see Asiana are almost definitely not going to have a fictitious name flash through their head when seeing the airline name. They will, however probably think about the footage related to that crash and that it is the airline that botched a landing that luckily didn't kill more people than it did. |
20 years ago, I'd agree with you. The story would be a minor blurb and the major story would be the front page photo on the print newspaper.But with the story going viral and generating internet buzz, I think its a little more significant. Look, the crash will be a major part of people's images. But don't discount the aggravating effect of the name incident.
Think about this- How much business does Qantas get because of that blurb in Rainman? An extra 1-2% maybe? Maybe more? You might say that that's nothing. But 1-2% in a billion dollar industry is a significant amount of money. How many consumers see a Qantas flight costing 75 dollars more or departing two hours later, but decide to fly with them anyways because of that line in Rainman? Heck, how many people became aware of Qantas period simply because of that movie?
Now, if Asiana becomes that airline with "Capt. Sum Ting Wong" in the popular vernacular, rather than that airline that lost 3 out of 300 people in an accident in July of 2013, doesn't that do significant damage to its brand? When it all fades away 6 months from now, will the lingering identification of Asiana be "3 out of 300 dead" or will it be "Ho Lee Fuk and Wi Tu Lo"?
Don't dismiss these subtle impacts of marketing and branding. Companies spend a fortune and a fickle public can respond quite dramatically. |
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byrddogs
Joined: 19 Jun 2009
Location: Shanghai
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| Posted: Mon Jul 15, 2013 9:36 pm Post subject: |
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| Steelrails wrote: |
| Quote: |
| Their flights are tightly scheduled, there is generally not a lot of competition, and people generally seem to have absolutely rational, concrete reasons for the choices they made, ranging from cost, to the time at which their flight would arrive, to number of layovers, to specific instances of service quality. "Subliminal factors" might be fine when making the decision between near identical products like Coke and Pepsi, but when it's a choice between a direct flight and a flight that has multiple layovers, "Sum Ting Wong" is probably not going to be flashing through your mind. |
Most automobile buyers look at gas mileage, reliability, safety, performance, comfort, etc. when purchasing a car.
However unfortunately, name sometimes matters...
http://www.thetruthaboutcars.com/2009/07/ten-most-unfortunate-car-names/
| byrddogs wrote: |
| Who's Your Daddy? wrote: |
| Steelrails wrote: |
| Quote: |
And the answer is no. Does a single person here think less of Asiana over this joke? A single person? It's easy to say, "Oh, people are stupid," but who are these people who:
A) Would have flown Asiana in the first place.
B) Notice something is up with those names.
C) Fail to realize the entire thing was some trick.
D) Are actually somehow upset by these names, such that they cease to fly Asiana.
E) But despite being so upset, never come across a news article informing them that it was all a joke?
I suggest that literally zero people in the entire world -- zero -- fulfill all five conditions. |
But that's based on the premise that consumers make rational economic choices. Consumer choice often is not rational and methodical but impulsive and whimsical. In such choices, subtle, even subliminal, factors can influence choice.
If it's a nice snowy day out I might choose Coke over Pepsi simply because my mind flashes to the Coca-Cola Polar bears. (I drink both and actually choose one or the other under varying circumstances)
Actual circumstances might be someone looking at flights on expedia, seeing Asiana flights, having "Sum Ting Wong" flash in their heads and associate it with the image of 4 idiot Chinamen at the controls playing mah-jong and having thick glasses while screaming for Ms. Golightly, and decide to fly Delta instead, despite Asiana hypothetically having the better safety record. |
A more likely image is the Asiana plane's burned shell on the San Fran tarmac. |
That is so far reached that I can't believe YOU even said that. I'm with WYD here. People looking at flights that see Asiana are almost definitely not going to have a fictitious name flash through their head when seeing the airline name. They will, however probably think about the footage related to that crash and that it is the airline that botched a landing that luckily didn't kill more people than it did. |
20 years ago, I'd agree with you. The story would be a minor blurb and the major story would be the front page photo on the print newspaper.But with the story going viral and generating internet buzz, I think its a little more significant. Look, the crash will be a major part of people's images. But don't discount the aggravating effect of the name incident.
Think about this- How much business does Qantas get because of that blurb in Rainman? An extra 1-2% maybe? Maybe more? You might say that that's nothing. But 1-2% in a billion dollar industry is a significant amount of money. How many consumers see a Qantas flight costing 75 dollars more or departing two hours later, but decide to fly with them anyways because of that line in Rainman? Heck, how many people became aware of Qantas period simply because of that movie?
Now, if Asiana becomes that airline with "Capt. Sum Ting Wong" in the popular vernacular, rather than that airline that lost 3 out of 300 people in an accident in July of 2013, doesn't that do significant damage to its brand? When it all fades away 6 months from now, will the lingering identification of Asiana be "3 out of 300 dead" or will it be "Ho Lee Fuk and Wi Tu Lo"?
Don't dismiss these subtle impacts of marketing and branding. Companies spend a fortune and a fickle public can respond quite dramatically. |
We should just agree to disagree on this. You are right, in 6 months or so, most people will probably have moved on, but if Asiana tries to shift blame to their brand being tarnished by making an issue of that news report and having a drawn out court case that is in the news where that becomes people's focus and they lose customers because of it, then that is their own fault for doing so. |
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orosee
Joined: 07 Mar 2008
Location: Hannam-dong, Seoul
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| Posted: Mon Jul 15, 2013 10:40 pm Post subject: |
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| jvalmer wrote: |
| orosee wrote: |
| BTW, the "Ho Lee Chow" restaurant in the Hamilton Hotel - now that's racist according to some posters. Opportunity to stage a protest instead of just raging on the web? |
Are you really that dense? The airline pilot thing is racist, just because most white posters here seem to not acknowledge it because they aren't often on the receiving end of racist insults, doesn't make not racist.
The case for the the restaurant name is turning a racist kind of thing onto itself.
Now would you, if you were white, make an Asian name joke in front of a large group of Asian-Americans? Probably not, because it is racist. |
Sorry but no, I see you mean well but you're wrong.
I wouldn't make an Asian name joke simply because they're childish and there's little reason to make one. The best Asian name joke / wordplay I've ever heard came from a Korean and was not even racist nor self-depreciating.
I'm tired of people who believe that anything related to races, stereotypes, cultures or local peculiarities is racist. |
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diver
Joined: 16 Jun 2003
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| Posted: Mon Jul 15, 2013 11:44 pm Post subject: |
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| Steelrails wrote: |
| When it all fades away 6 months from now, will the lingering identification of Asiana be "3 out of 300 dead" or will it be "Ho Lee Fuk and Wi Tu Lo"? |
Neither. IF people remember, they will remember this - http://www.youtube.com/watch?v=sEDZerwU7uE
or this - http://static6.businessinsider.com/image/51d870feeab8ea1702000004/san-francisco-plane-crash-photos-boeing-777-asiana-flight-214-crash-lands-at-sfo.jpg
And what I am going to remember is that an Asiana aircraft, with THREE pilots in the cockpit - missed the runway on a clear sunny day in San Francisco and that none of the pilots (who cares what their names are) noticed that there was an issue until seconds before impact. And THAT will be what causes any lasting damage, if there is any lasting damage at all - and I am not convinced there will be. Look at Air France and American Airlines - people get past it.
As to the fake names - people WILL remember that story. But I'll bet that a year from now, if they are talking about it, most people won't be able to remember the airline's name that is attached to the story. It will be "Remember when that Chinese plane crashed in Los Angeles and the TV news reported the funny names?"
In the end, for me, what will affect my decision most the next time I fly from Korea is who can get me where I need to be as painlessly as possible, with as few stops as possible, and at a reasonable price. It it's Asiana, I will fly with them. If I choose not to fly with Asiana, it will have nothing to do with the "fake names" issue.
And just for the record - after broadcasting the "racist" report - the station apologized. Also, other news outlets reported on the joke as being inappropriate and/or racist as well. Most people who have spoken out about it have agreed that it was tasteless. The NTSB has FIRED the intern who mistakenly confirmed the fake names. Contrast this with the response to a racist broadcast in another country we all know very well.
I wonder if Asiana is as outraged over another news broadcast?
http://www.scmp.com/news/china/article/1277932/tv-presenter-says-its-lucky-only-two-chinese-died-asiana-crash |
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Ginormousaurus
Joined: 27 Jul 2006
Location: 700 Ft. Pulpit
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| Posted: Tue Jul 16, 2013 6:06 am Post subject: |
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| orosee wrote: |
| I'm tired of people who believe that anything related to races, stereotypes, cultures or local peculiarities is racist. |
+1
I'm so tired of all the hyped up outrage that people display over the most inconsequential things nowadays. |
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Sector7G
Joined: 24 May 2008
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Fox
Joined: 04 Mar 2009
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| Posted: Tue Jul 30, 2013 10:59 pm Post subject: |
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Korean News Station Pokes Fun at KTVU with Fake American Pilot Names After Southwest Airlines Landing Gear Failure.
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You probably remember KTVU’s royal eff up with reading obviously fake Asian names for the pilots of the Asiana crash. Names like “Wi To Lo” and “Ho Lee Fuk”.
It looks like a Korean news agency is having some fun at KTVU’s expense. After the landing gear failure of the Southwest flight at LGA they showed this graphic with American pilot names “Captain Kent Parker Wright”, “Co-Captain Wyatt Wooden Workman”.
They even went as far as making up fake names for people to interview. Flight instructor “Heywood U. Flye-Moore” and skeptical passenger “Macy Lawyers”.
Well played Korean TV, well played. |
I'm not sure whether or not this actually ever popped up on Korean news , given it doesn't seem to mention the news agency on which it supposedly showed up. |
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optik404
Joined: 24 Jun 2008
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| Posted: Wed Jul 31, 2013 3:26 am Post subject: |
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| Fox wrote: |
Korean News Station Pokes Fun at KTVU with Fake American Pilot Names After Southwest Airlines Landing Gear Failure.
| Quote: |
You probably remember KTVU’s royal eff up with reading obviously fake Asian names for the pilots of the Asiana crash. Names like “Wi To Lo” and “Ho Lee Fuk”.
It looks like a Korean news agency is having some fun at KTVU’s expense. After the landing gear failure of the Southwest flight at LGA they showed this graphic with American pilot names “Captain Kent Parker Wright”, “Co-Captain Wyatt Wooden Workman”.
They even went as far as making up fake names for people to interview. Flight instructor “Heywood U. Flye-Moore” and skeptical passenger “Macy Lawyers”.
Well played Korean TV, well played. |
I'm not sure whether or not this actually ever popped up on Korean news , given it doesn't seem to mention the news agency on which it supposedly showed up. |
Pretty sure that's a photoshop. It says Ha Ha News on the bottom right. |
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