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diver
Joined: 16 Jun 2003
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PatrickGHBusan
Joined: 24 Jun 2008
Location: Busan (1997-2008) Canada 2008 -
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 Posted: Tue Jul 16, 2013 4:56 am Post subject: |
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I do not think anyone is debating the negative impact of the crash Diver. Asiana will be hurt by this, no debate. This will likely fade with time (short term or mid term) but they will taker a hit.
Suing the station is a bad idea but it is corporate PR strategy 101. |
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diver
Joined: 16 Jun 2003
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| Posted: Tue Jul 16, 2013 6:06 am Post subject: |
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| PatrickGHBusan wrote: |
I do not think anyone is debating the negative impact of the crash Diver. Asiana will be hurt by this, no debate. This will likely fade with time (short term or mid term) but they will taker a hit.
Suing the station is a bad idea but it is corporate PR strategy 101. |
Corporate PR Strategy 101 is to do something stupid? And judging by the feedback from the lawsuit - it was REALLY stupid.
I wonder if Asiana was similarly incensed over this gem - http://www.breitbart.com/Big-Peace/2013/07/10/Korean-Broadcaster-Says-It-Was-Lucky-No-Koreans-Killed-in-Asiana-Accident
I think they'll be hurt more by the lawsuit than the crash. Airlines get over crashes (look at American and Air France) - they might have more trouble getting past acting petty and mean-spirited (as well as possibly hypocritical) . |
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PatrickGHBusan
Joined: 24 Jun 2008
Location: Busan (1997-2008) Canada 2008 -
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| Posted: Tue Jul 16, 2013 6:14 am Post subject: |
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| diver wrote: |
| PatrickGHBusan wrote: |
I do not think anyone is debating the negative impact of the crash Diver. Asiana will be hurt by this, no debate. This will likely fade with time (short term or mid term) but they will taker a hit.
Suing the station is a bad idea but it is corporate PR strategy 101. |
Corporate PR Strategy 101 is to do something stupid? And judging by the feedback from the lawsuit - it was REALLY stupid.
I wonder if Asiana was similarly incensed over this gem - http://www.breitbart.com/Big-Peace/2013/07/10/Korean-Broadcaster-Says-It-Was-Lucky-No-Koreans-Killed-in-Asiana-Accident
I think they'll be hurt more by the lawsuit than the crash. Airlines get over crashes (look at American and Air France) - they won't get over acting petty and mean-spirited (as well as possibly hypocritical) . |
I find that corp strategy 101 is to divert attention from bad news as quickly as possible because frankly speaking the media and people tend to have the attention span of a fruit fly and the memory that goes with it when it comes to news.
As such, corporations seem to bank on that diversion and on the quickness with which events fade from the memory of consumers.
Not saying this is right by the way...
My bet: the lawsuit will be dropped or will be forgotten by the months end.
The comment by that idiotic Korean news anchor will also be forgotten faster than a fart in the wind. Tomorrow is a new news day... |
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tatertot
Joined: 21 Oct 2008
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| Posted: Tue Jul 16, 2013 6:20 am Post subject: |
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I don't see how the TV station damaged Asiana's reputation by airing the fake names. I can see how the fake names hurt Asiana's feelings (if a corporation can have feelings).
If any reputation was damaged by the event, it was the TV station's. They are now a laughingstock for airing the obviously fake names. Too bad the station can't sue itself. |
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bbud656
Joined: 15 Jun 2010
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| Posted: Tue Jul 16, 2013 9:16 am Post subject: |
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| Why did my comments get deleted from this thread? If I didnt check back I wouldnt have known. I have been nothing but level headed here. Completely ridiculous to censor comments without any notice or warning. |
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Ginormousaurus
Joined: 27 Jul 2006
Location: 700 Ft. Pulpit
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| Posted: Tue Jul 16, 2013 9:42 am Post subject: |
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| bbud656 wrote: |
| Why did my comments get deleted from this thread? If I didnt check back I wouldnt have known. I have been nothing but level headed here. Completely ridiculous to censor comments without any notice or warning. |
Well, post it again. I didn't see any comments from you. Maybe it didn't get posted to begin with? |
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