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byrddogs
Joined: 19 Jun 2009
Location: Shanghai
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 Posted: Sat Mar 15, 2014 1:24 am Post subject: |
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| optik404 wrote: |
| cdninkorea wrote: |
Anyone else find it odd that it was in the New York Times? He lives and works in Texas for a Texas team; why not put it in a Texas newspaper?
I'm being facetious of course- I know that Koreans are obsessed with New York as if it's the only city in the country. I just always find that odd. |
I think it would be odder if Koreans were obsessed with Cleveland. |
What does that even mean? Are you from Cleveland? Do Koreans obsess over random cities? What are you getting at, optik404? You have obviously put a lot of thought into this post. Carry on and tell us more about why Koreans would be odd if they were obsessed with Cleveland, please. |
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dairyairy
Joined: 17 May 2012
Location: South Korea
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| Posted: Sat Mar 15, 2014 1:37 am Post subject: |
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| Fox wrote: |
| On the other hand, it's hard for me to be particularly upset that an advertisement was insufficiently laden with psychological ploys. |
There are some very simple points that are made. The words should be more to the point. Ads are not about educating consumers but more about drawing them in to sell your product.
Plus, remember, that many people either can't read English or just glance at the picture. Keep that in mind as we look at the pic. He's an MLB baseball player but how would anyone know, visually? They could have placed a baseball or bat somewhere in the pic. The meat is beef, but how would anyone know? How about placing a pic of a cow in the pic? The colors are not 'eye catching" like the classic reds and yellows that are known to draw the eye. Plus, the webpage listed at the bottom is barely noticable. Remember, young people use the internet to check things out. Overall, it's a C grade project in a college marketing class. The ad should always be memorable and never this dull.
It's a real page turner. |
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dairyairy
Joined: 17 May 2012
Location: South Korea
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| Posted: Sat Mar 15, 2014 1:46 am Post subject: |
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| Fox wrote: |
| cdninkorea wrote: |
Anyone else find it odd that it was in the New York Times? He lives and works in Texas for a Texas team; why not put it in a Texas newspaper?
I'm being facetious of course- I know that Koreans are obsessed with New York as if it's the only city in the country. I just always find that odd. |
I would have thought it was more because the New York Times is an extremely famous newspaper across the entire nation than anything? |
The NY Times does reach more "decision makers" but the Sunday NY Times is more of a national newspaper. The weekday paper would be a waste of money for advertisers like this one. |
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schwa
Joined: 18 Jan 2003
Location: Yap
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| Posted: Sat Mar 15, 2014 2:03 am Post subject: |
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How many ads generate discussion or curiosity? I & presumably most others tend to totally ignore most of them but this one, it seems, did its job.
Last edited by schwa on Sat Mar 15, 2014 2:06 am; edited 1 time in total |
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Fox
Joined: 04 Mar 2009
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| Posted: Sat Mar 15, 2014 2:03 am Post subject: |
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| dairyairy wrote: |
| Ads are not about educating consumers but more about drawing them in to sell your product. |
Advertisement should be about educating consumers. The fact that in reality it is currently about luring them in through any ploy or trick imaginable is not a good thing. You seem to misunderstand my point here. I'm suggesting that complaining that this advertisement fails to live up to a certain standard is absurd when the standard in question is a vicious perversity which ought not even be tolerated, much less applauded. Consumers complaining about an insufficiently psychologically-manipulative piece of advertisement is like the victim of a con complaining that the con man is insufficiently slick and charismatic. |
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Jongno2bucheon
Joined: 11 Mar 2014
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| Posted: Sat Mar 15, 2014 3:11 am Post subject: |
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| byrddogs wrote: |
| optik404 wrote: |
| cdninkorea wrote: |
Anyone else find it odd that it was in the New York Times? He lives and works in Texas for a Texas team; why not put it in a Texas newspaper?
I'm being facetious of course- I know that Koreans are obsessed with New York as if it's the only city in the country. I just always find that odd. |
I think it would be odder if Koreans were obsessed with Cleveland. |
What does that even mean? Are you from Cleveland? Do Koreans obsess over random cities? What are you getting at, optik404? You have obviously put a lot of thought into this post. Carry on and tell us more about why Koreans would be odd if they were obsessed with Cleveland, please. |
Because its a much smaller and less known city. Just ask lebron |
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dairyairy
Joined: 17 May 2012
Location: South Korea
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| Posted: Sat Mar 15, 2014 3:54 am Post subject: |
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| Fox wrote: |
| dairyairy wrote: |
| Ads are not about educating consumers but more about drawing them in to sell your product. |
Advertisement should be about educating consumers. The fact that in reality it is currently about luring them in through any ploy or trick imaginable is not a good thing. You seem to misunderstand my point here. I'm suggesting that complaining that this advertisement fails to live up to a certain standard is absurd when the standard in question is a vicious perversity which ought not even be tolerated, much less applauded. Consumers complaining about an insufficiently psychologically-manipulative piece of advertisement is like the victim of a con complaining that the con man is insufficiently slick and charismatic. |
Usually when you hire a celebrity you highlight what they do and also target the audience that knows the celebrity. How is that done in this ad?
Ads are about selling your product. This ad may meet some minimum standards but who's it targeting? Is it eye catching? Does it make you want to buy the product? if there are any problems with answering those questions then the ad is a dud. |
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dairyairy
Joined: 17 May 2012
Location: South Korea
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Speck7
Joined: 05 Sep 2012
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| Posted: Sat Mar 15, 2014 4:28 am Post subject: |
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| schwa wrote: |
| Hokie21 wrote: |
| How many people in the west would look at that and wonder, "Is that dog meat?" Probably more than a few. |
I'd bet almost no one. |
you are very naive then |
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NYC_Gal 2.0
Joined: 10 Dec 2010
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atwood
Joined: 26 Dec 2009
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| Posted: Sat Mar 15, 2014 7:25 pm Post subject: |
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| dairyairy wrote: |
| schwa wrote: |
| Hokie21 wrote: |
| How many people in the west would look at that and wonder, "Is that dog meat?" Probably more than a few. |
I'd bet almost no one. |
It depends on their perspective. You know more than most and see this from a "In Korea looking out" perspective while many others who are "Outside Korea looking in" may see it differently. Advertisers must cover all angles. |
Dog meat came up in the reddit comments, so I'd go with some as the correct answer.
Give Prof. Seo credit for giving it the old school try, but you'd have to be either Korean, Korean-American or have some connection with Korea to get this ad. Even the website name, For the Next Generation, makes it seem like it's aimed at overseas Koreans.
Other than it's Choo in the ad, it most reminds me of the women in the supermarkets giving out free samples.
I hope Choo has a good season, if only so all the major league baseball sports news isn't about Ryu. |
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maitaidads
Joined: 08 Oct 2012
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| Posted: Sun Mar 16, 2014 12:53 am Post subject: |
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| Jongno2bucheon wrote: |
| byrddogs wrote: |
| optik404 wrote: |
| cdninkorea wrote: |
Anyone else find it odd that it was in the New York Times? He lives and works in Texas for a Texas team; why not put it in a Texas newspaper?
I'm being facetious of course- I know that Koreans are obsessed with New York as if it's the only city in the country. I just always find that odd. |
I think it would be odder if Koreans were obsessed with Cleveland. |
What does that even mean? Are you from Cleveland? Do Koreans obsess over random cities? What are you getting at, optik404? You have obviously put a lot of thought into this post. Carry on and tell us more about why Koreans would be odd if they were obsessed with Cleveland, please. |
Because its a much smaller and less known city. Just ask lebron |
How can you not understand what that meant? Are you Andy Kaufman or just a bit dim? |
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byrddogs
Joined: 19 Jun 2009
Location: Shanghai
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| Posted: Sun Mar 16, 2014 1:21 am Post subject: |
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| maitaidads wrote: |
How can you not understand what that meant? Are you Andy Kaufman or just a bit dim? |
AK has been dead for a long time, right? Your other comment is hurtful. |
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Underwaterbob
Joined: 08 Jan 2005
Location: In Cognito
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| Posted: Sun Mar 16, 2014 4:28 pm Post subject: |
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| Fox wrote: |
| dairyairy wrote: |
| Ads are not about educating consumers but more about drawing them in to sell your product. |
Advertisement should be about educating consumers. The fact that in reality it is currently about luring them in through any ploy or trick imaginable is not a good thing. You seem to misunderstand my point here. I'm suggesting that complaining that this advertisement fails to live up to a certain standard is absurd when the standard in question is a vicious perversity which ought not even be tolerated, much less applauded. Consumers complaining about an insufficiently psychologically-manipulative piece of advertisement is like the victim of a con complaining that the con man is insufficiently slick and charismatic. |
I'm with Fox on this one. This has to be the first ad for food I've ever seen where the food is at least depicted (somewhat) accurately. I've eaten bulgogi that looked like that. I've never had a McDonald's hamburger that looks anything like their ads. All other faults aside, the designers at least deserve some credit for that. |
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Scorpion
Joined: 15 Apr 2012
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| Posted: Sun Mar 16, 2014 6:13 pm Post subject: |
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| schwa wrote: |
| How many ads generate discussion or curiosity? I & presumably most others tend to totally ignore most of them but this one, it seems, did its job. |
It got attention of a particular type - ridicule. I doubt that is what they were aiming for. |
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