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atwood
Joined: 26 Dec 2009
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 Posted: Fri Apr 04, 2014 6:10 pm Post subject: Sansung and LG's "Breast Marketing" |
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Interesting article on the two firm's advertising strategies and by extension Korean culture: http://gadgets.ndtv.com/others/news/old-habits-at-samsung-lg-embarrass-them-abroad-503961
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When Samsung unveiled a new smartphone at the storied Radio City Music Hall, the Broadway-style spectacle was memorable not for technology but for a cast of giggling female characters who fantasized about marrying a doctor, fretted about eating too much cake, and needed a man's help to understand how to work the phone.
The stereotypes were blatant even for an industry where skimpily clad booth babes are a staple of trade shows and high-level female executives are a rarity. A backlash spread online as the event, live-streamed on the Internet and broadcast in Times Square, unfolded. |
Another angle to this story not covered is the male backlash to women gaining independence in SK. There's been lots of talk about reverse discrimination and of course the attacks on "kimchi girls."
I say Boohoo for the poor spoiled Korean male. |
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jvalmer
Joined: 06 Jun 2003
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| Posted: Fri Apr 04, 2014 10:55 pm Post subject: |
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I guess it's back to dancing in front of stores, if Samsung decides to forego their showgirls.
Tell your girl students that if they don't study hard, they might end up in a skimpy outfit outside in the cold dancing for the newest kimchi fridge. |
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byrddogs
Joined: 19 Jun 2009
Location: Shanghai
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| Posted: Fri Apr 04, 2014 11:10 pm Post subject: |
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| The little prince syndrome needs to die a quick death. |
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Mix1
Joined: 08 May 2007
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| Posted: Fri Apr 04, 2014 11:30 pm Post subject: |
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| When he distributes pictures to international media, he usually opts for product-only ones and tries to limit the use of models to situations where the size of the product needs to be emphasized. |
Which product? The boobs or the phones?
The models are there to distract from the cheapo products. It's classic Korean advertising; all image, no substance. Foreign purchasers should realize this attitude may pervade a significant part of the product chain and choose their products accordingly.
Also, for feminists who oppose the hot models in ads, not using them means the models may have to look for "other" forms of work. The "good intentions" might backfire.
Plus what's wrong with displays of feminine beauty? Feminism should applaud the right of these females to show their hot bods if they want to; they chose this line of work for themselves, they knew the deal going in and are proud of their looks. |
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atwood
Joined: 26 Dec 2009
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| Posted: Sun Apr 06, 2014 7:32 pm Post subject: |
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| Mix1 wrote: |
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| When he distributes pictures to international media, he usually opts for product-only ones and tries to limit the use of models to situations where the size of the product needs to be emphasized. |
Which product? The boobs or the phones?
The models are there to distract from the cheapo products. It's classic Korean advertising; all image, no substance. Foreign purchasers should realize this attitude may pervade a significant part of the product chain and choose their products accordingly.
Also, for feminists who oppose the hot models in ads, not using them means the models may have to look for "other" forms of work. The "good intentions" might backfire.
Plus what's wrong with displays of feminine beauty? Feminism should applaud the right of these females to show their hot bods if they want to; they chose this line of work for themselves, they knew the deal going in and are proud of their looks. |
All advertising is more about the sizzle than the steak. |
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