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Universalis
Joined: 17 Nov 2003
Location: Seoul
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 Posted: Thu Dec 02, 2004 3:01 am Post subject: Just had some Krispy Kremes... |
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Their shop in Shinchon must be very close to opening. A co-worker was in Starbucks a few hours ago and the KK dropped off a few promo boxes of a dozen glazed... they gave one to my co-worker as well.
Looking forward to the grand opening...
Brian |
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peemil
Joined: 09 Feb 2003
Location: Koowoompa
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| Posted: Thu Dec 02, 2004 3:33 am Post subject: |
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| What's a Krispy Kreme? |
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itaewonguy
Joined: 25 Mar 2003
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| Posted: Thu Dec 02, 2004 3:35 am Post subject: |
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| peemil wrote: |
| What's a Krispy Kreme? |
what the americans and canadians call a donut! its like dunkin dougnuts!
not they we have those stores downunder but the north Americans seems to die for them.. |
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mindmetoo
Joined: 02 Feb 2004
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| Posted: Thu Dec 02, 2004 4:38 am Post subject: |
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| peemil wrote: |
| What's a Krispy Kreme? |
A piece of Americana. A machine to make Krispy Kremes is actually stored in the Smithsonian. It's a donut chain that was popular in the South but has recently begun to spread (after a successful IPO).
When people speak of Krispy Kreme they usually refer to the "original glazed" donut. It's a donut that's crispy on the outside but fluffy on the inside. It has a thin sugar glaze. Eaten warm and in mass quantities, they're most heavenly.
I believe new stores have a tradition that when they open the first x number of customers get free donuts for a year. I'm not sure if the same deal will hold here. Korea is kind of robbed in a way when it comes to these chains.
Many smaller premium chains want to get into the Korean market but it's secondary to Japan. Starbucks, for example, will open Starbucks Japan Inc. In Korea, Starbucks is a joint partnership with one of the chaebols, Shinsaegae to be exact. This means while Japanese Starbucks workers get stock options in keeping with Starbucks America policy, Starbucks is run by the chaebol and they make some of their own rules. Starbucks Korea employees don't enjoy stock options.
Krispy Kreme, likewise, is also partnering with a chaebol, Lotte in this case.
Shinsaegae was famous for backstabbing Costco. Costco went the chaebol partnership route in Korea. Shinsaegae opened Costcos but then they took the know how and started their own Emart chain to compete with Costco. After Emart was established, they pulled out of their deal with Costco.
I worked for a dot.com in Seattle called Infospace. Part of their business model was providing content for web sites, to increase a site's "stickiness". More time a user spends at your site, more banner ads they see, eh. All our content was "cobranded" and looked just like your site. For example if you were Wells Fargo you could have a frame on your page with Infospace content like weather forecasts, lottery results, sports scores, maps, reverse phone look ups, etc.
One of our sales guys was working on a deal with a Korean company to provide content. Out of the blue the Korean guy announced he registered the domain "infospacekorea.com" and was going to use our content and business model to set up his own Infospace, but in Korea. Did Infospace America want in on his business?
I heard the sales guy on the phone saying "ummm... errrr... I don't think you can do that. It's not part of the deal and our name is trade marked... errrr... okay I'm going to talk to somebody."
He was totally speechless.
Anyway, Infospace got the lawyers working and the Korean guy first wanted like $3 million for the name. We laughed at that. Eventually he lowered his demands to a paid trip to New York. The company did get the infospacekorea.com name but I'm not sure now if they ever paid the guy off. |
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Blind Willie
Joined: 05 May 2004
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| Posted: Thu Dec 02, 2004 4:48 am Post subject: |
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"Krispy Kreme: So good, you'll suck a dick"
-- Chris Rock |
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Daechidong Waygookin
Joined: 22 Nov 2004
Location: No Longer on Dave's. Ive quit.
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| Posted: Thu Dec 02, 2004 5:07 am Post subject: |
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| Krispy Kreme is having a lot of financial problems these days. |
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the eye
Joined: 29 Jan 2004
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| Posted: Thu Dec 02, 2004 5:19 am Post subject: |
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| Daechidong Waygook wrote: |
| Krispy Kreme is having a lot of financial problems these days. |
lawsuits from instant coronaries, maybe?? |
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gypsyfish
Joined: 17 Jan 2003
Location: Seoul
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| Posted: Thu Dec 02, 2004 5:37 am Post subject: |
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| itaewonguy wrote: |
| peemil wrote: |
| What's a Krispy Kreme? |
what the americans and canadians call a donut! its like dunkin dougnuts!
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It's nothing like Dunkin Donuts.
That's like saying American Budweiser is like Czech Budweiser. The difference between day and night. |
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Mankind
Joined: 18 Jan 2003
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the saint
Joined: 09 Dec 2003
Location: not there yet...
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| Posted: Fri Dec 03, 2004 2:33 am Post subject: |
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They delivered some to where I work... boxes and boxes of them...
I regretted eating the one I did. My mouth felt really bad for a long time... |
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matthews_world
Joined: 15 Feb 2003
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| Posted: Fri Dec 03, 2004 2:39 am Post subject: |
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| Krispy Kreme has been suffering losses due to the Atkin's Diet. In other words, they are losing money because of slow sales in the U.S. |
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Derrek
Joined: 15 Jan 2003
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| Posted: Fri Dec 03, 2004 3:05 am Post subject: |
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| itaewonguy wrote: |
| peemil wrote: |
| What's a Krispy Kreme? |
what the americans and canadians call a donut! its like dunkin dougnuts!
not they we have those stores downunder but the north Americans seems to die for them.. |
I never understood the big craze over them. One opened in our capital city back home, and everyone went nuts. It was so packed for days that I didn't even want to go try one.
As of last year, the place hardly gets any business. Last I heard, the company over-expanded and the craze disappeared. I imagine it will be gone when I return on vacation. |
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Daechidong Waygookin
Joined: 22 Nov 2004
Location: No Longer on Dave's. Ive quit.
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| Posted: Fri Dec 03, 2004 3:50 am Post subject: |
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| Derrek wrote: |
| itaewonguy wrote: |
| peemil wrote: |
| What's a Krispy Kreme? |
what the americans and canadians call a donut! its like dunkin dougnuts!
not they we have those stores downunder but the north Americans seems to die for them.. |
I never understood the big craze over them. One opened in our capital city back home, and everyone went nuts. It was so packed for days that I didn't even want to go try one.
As of last year, the place hardly gets any business. Last I heard, the company over-expanded and the craze disappeared. I imagine it will be gone when I return on vacation. |
Congrats Derrek you noticed the Krispy Kreme dilemma. They get killer word of mouth at the beginning, tons of customers. The problem with KK is that all the hoopla dies down rather quickly. A lot of the franchises are losing money, going bankrupt or end up getting sold back to the parent company. The problem with KK is that the product doesnt live up to the hype. People realize it quickly and stop going. If one opens up in Seoul, Ill bet it will be gone within a year. |
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Css
Joined: 27 Sep 2004
Location: South of the river
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| Posted: Fri Dec 03, 2004 10:53 am Post subject: |
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i had some at some edae function yesterday....horribly overrated...gimme some jam donuts from tescos anyday..
krispy kreme is just nothing but sugar...nasty |
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mindmetoo
Joined: 02 Feb 2004
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| Posted: Fri Dec 03, 2004 3:48 pm Post subject: |
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| Daechidong Waygook wrote: |
| Derrek wrote: |
| itaewonguy wrote: |
| peemil wrote: |
| What's a Krispy Kreme? |
what the americans and canadians call a donut! its like dunkin dougnuts!
not they we have those stores downunder but the north Americans seems to die for them.. |
I never understood the big craze over them. One opened in our capital city back home, and everyone went nuts. It was so packed for days that I didn't even want to go try one.
As of last year, the place hardly gets any business. Last I heard, the company over-expanded and the craze disappeared. I imagine it will be gone when I return on vacation. |
Congrats Derrek you noticed the Krispy Kreme dilemma. They get killer word of mouth at the beginning, tons of customers. The problem with KK is that all the hoopla dies down rather quickly. A lot of the franchises are losing money, going bankrupt or end up getting sold back to the parent company. The problem with KK is that the product doesnt live up to the hype. People realize it quickly and stop going. If one opens up in Seoul, Ill bet it will be gone within a year. |
Their donuts are good. Their problem is that's all they are. Donuts. If you could eat donuts and never gain weight, you would. But nothing provides evidence like your diet is out of control if you're slamming down 4 donuts a day. Outside of their core base, the south where people would consider a person eating less than 4 donuts a day a person who is actually ON a diet, they're having a problem where people are worried about getting bubba fat.
Tim Hortons and Dunkin' Donuts are famous for donuts but most of their sales are actually coffee. And then they've also convinced people that however enticing and fluffy good their donuts are, their muffins are a healthier alternative. Although a muffin actually has twice the calories of a donut. Tims and Dunkin's has won a perception battle.
Krispy Kreme, by contrast, sells coffee but it's not a place where people stop to get a coffee. Maybe because when they do open they are so mobbed people quickly form the opinion it's not worth an hour wait for a cup of joe. |
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