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Eigen Post -> Conus

 
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mindmetoo



Joined: 02 Feb 2004

PostPosted: Sun Mar 12, 2006 10:06 pm    Post subject: Eigen Post -> Conus Reply with quote

There is or was a clothing chain here called "Eigen Post". It's a somewhat stupid name (their slogan "fun and enjoy") but they were as close to a Gap as you could find in Korea. In fact, they did everything they could to make themselves look like the gap, including a navy blue square logo with Eigen Post centered in the middle with white lettering.

Recently Eigen Post has changed its name to Conus. Eigen Post was no winner of a name, certainly, but Conus? It sounds either like a MST3K movie (The Conus Horror) or a villain from the second season of Space 1999.
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ajgeddes



Joined: 28 Apr 2004
Location: Yongsan

PostPosted: Sun Mar 12, 2006 10:15 pm    Post subject: Reply with quote

From what I last saw, it was still Eigen Post. What would be even more stupid about naming it Conus, is that there is already a company with stores everywhere named Caspi Conus. But I did still Eigen Posts around last week.
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mindmetoo



Joined: 02 Feb 2004

PostPosted: Mon Mar 13, 2006 3:15 am    Post subject: Reply with quote

My friend in the Korean fashion industry explained it this way:

Quote:
Conus was originally Caspi Conus. Korean style mixed version of 'casual spirit continuous'. Eigenpost was another brand of the same company so when they decided to merge the two, I guess 'continuous' was considered the main concept. Not to mention that it's easier to pronounce than Eigenpost and Caspi sounds very similar to a yogurt based drink plus the company is too lazy to come up with a new brand name and don't want to pay millions to a branding specialist either. Duh.
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jaganath69



Joined: 17 Jul 2003

PostPosted: Mon Mar 13, 2006 4:14 am    Post subject: Reply with quote

mindmetoo wrote:
My friend in the Korean fashion industry explained it this way:

Quote:
Conus was originally Caspi Conus. Korean style mixed version of 'casual spirit continuous'. Eigenpost was another brand of the same company so when they decided to merge the two, I guess 'continuous' was considered the main concept. Not to mention that it's easier to pronounce than Eigenpost and Caspi sounds very similar to a yogurt based drink plus the company is too lazy to come up with a new brand name and don't want to pay millions to a branding specialist either. Duh.


Your friend needs a sound beating for aiding and abetting the slaughter of the English language. Tell him/her to cease and desist now!
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mindmetoo



Joined: 02 Feb 2004

PostPosted: Mon Mar 13, 2006 5:10 am    Post subject: Reply with quote

jaganath69 wrote:
mindmetoo wrote:
My friend in the Korean fashion industry explained it this way:

Quote:
Conus was originally Caspi Conus. Korean style mixed version of 'casual spirit continuous'. Eigenpost was another brand of the same company so when they decided to merge the two, I guess 'continuous' was considered the main concept. Not to mention that it's easier to pronounce than Eigenpost and Caspi sounds very similar to a yogurt based drink plus the company is too lazy to come up with a new brand name and don't want to pay millions to a branding specialist either. Duh.


Your friend needs a sound beating for aiding and abetting the slaughter of the English language. Tell him/her to cease and desist now!


Well, English isn't her first language and she's just dashing off a quick note, not one for the wider public.

And remember Itaewonguy's first language is English.
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Yaya



Joined: 25 Feb 2003
Location: Seoul

PostPosted: Tue Mar 14, 2006 12:39 am    Post subject: Reply with quote

mindmetoo wrote:
jaganath69 wrote:
mindmetoo wrote:
My friend in the Korean fashion industry explained it this way:

Quote:
Conus was originally Caspi Conus. Korean style mixed version of 'casual spirit continuous'. Eigenpost was another brand of the same company so when they decided to merge the two, I guess 'continuous' was considered the main concept. Not to mention that it's easier to pronounce than Eigenpost and Caspi sounds very similar to a yogurt based drink plus the company is too lazy to come up with a new brand name and don't want to pay millions to a branding specialist either. Duh.


Your friend needs a sound beating for aiding and abetting the slaughter of the English language. Tell him/her to cease and desist now!


Well, English isn't her first language and she's just dashing off a quick note, not one for the wider public.

And remember Itaewonguy's first language is English.


Itaewonguy's first language is English? I could never tell that it is judging by his total lack of grammar, spelling and the like.
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Yaya



Joined: 25 Feb 2003
Location: Seoul

PostPosted: Tue Mar 14, 2006 12:40 am    Post subject: Reply with quote

mindmetoo wrote:
jaganath69 wrote:
mindmetoo wrote:
My friend in the Korean fashion industry explained it this way:

Quote:
Conus was originally Caspi Conus. Korean style mixed version of 'casual spirit continuous'. Eigenpost was another brand of the same company so when they decided to merge the two, I guess 'continuous' was considered the main concept. Not to mention that it's easier to pronounce than Eigenpost and Caspi sounds very similar to a yogurt based drink plus the company is too lazy to come up with a new brand name and don't want to pay millions to a branding specialist either. Duh.


Your friend needs a sound beating for aiding and abetting the slaughter of the English language. Tell him/her to cease and desist now!


Well, English isn't her first language and she's just dashing off a quick note, not one for the wider public.

And remember Itaewonguy's first language is English.


Itaewonguy's first language is English? I could never tell that based on his total lack of grammar, spelling and the like.
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Tiberious aka Sparkles



Joined: 23 Jan 2003
Location: I'm one cool cat!

PostPosted: Tue Mar 14, 2006 4:09 am    Post subject: Reply with quote

If I'm not mistaken, Eigen Post is owned by SK Corp.

Sparkles*_*
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zenotype



Joined: 24 Jan 2006

PostPosted: Tue Mar 14, 2006 12:36 pm    Post subject: Eigenvectors! Reply with quote

Ahoy!

Sorry, all I could think of when reading the subject line was "Eigenvectors" and their associated "Eigenvalues"... Maybe that's the real idea behind the name... namely a different state of something that pre-exists�� attempting to immitate something.
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mindmetoo



Joined: 02 Feb 2004

PostPosted: Tue Mar 14, 2006 4:30 pm    Post subject: Re: Eigenvectors! Reply with quote

zenotype wrote:
Ahoy!

Sorry, all I could think of when reading the subject line was "Eigenvectors" and their associated "Eigenvalues"... Maybe that's the real idea behind the name... namely a different state of something that pre-exists�� attempting to immitate something.


Style for math majors?

I wouldn't doubt that the name was just picked at random. "Give us two random english words from the dictionary."
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zenotype



Joined: 24 Jan 2006

PostPosted: Wed Mar 15, 2006 12:23 pm    Post subject: no doubt Reply with quote

Quote:
I wouldn't doubt that the name was just picked at random. "Give us two random english words from the dictionary."


LOL, likely.

What are your two random words for the day?


Mine: "English please"


notice: they don't need to be as random as "eigen post."
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