hermes.trismegistus

Joined: 08 Sep 2005
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Posted: Tue Jun 20, 2006 7:00 pm Post subject: Dutch Watch Footy in their Knickers - |
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Some 1,000 Dutch soccer fans were presented with an odd conundrum when they tried to watch their national team's game in Stuttgart, Germany. They were ordered to give up their pants -- or they would not be allowed into the viewing area.
At issue: Many of the spectators were wearing the trademark orange pants of the Bavaria Beer company. But an exclusive World Cup sponsor is Budweiser. In the end, most of the fans attended the game in their underwear.
Robert Siegel talks with Peer Swinkels, chairman of the Bavaria Beer company in Lieshout, Holland. (NPR) |
At issue lies a pair of orange lederhosen - with a lion tail - that Dutch fans bought at a supermarket and put on for the game... apparently without suggestion from the Bavaria Beer company. When 1,000 people all happen to be doing something at once is it, thus, a de facto advertisement for that something? Apparently.
Namaste. |
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