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Why Don't Korean McDonalds Serve Breakfast?
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Dev



Joined: 18 Apr 2006

PostPosted: Tue Jul 25, 2006 8:31 pm    Post subject: Reply with quote

[quote="SuperHero]
McDonalds breakfast sucks and Koreans know that. Therefore they don't sell it.[/quote]

Laughing Oh, really? So you're saying that Koreans are connaisseurs of western food? If you ask 10 Koreans what Guiness beer is, maybe only 1 might have any idea. It's been my observation in Korea that few Koreans know a great deal about western food & culture.

I'd go as far as saying that they have poor taste in western food. Koreans will eat hamburgers ice cold from the fridge. I would think that McD's breakfast would be a huge improvement in taste over that.
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jaganath69



Joined: 17 Jul 2003

PostPosted: Tue Jul 25, 2006 8:58 pm    Post subject: Reply with quote

blaseblasphemener wrote:
they should try selling it at 10 am then. it's ridiculous, as the breakfast and coffee in Canada, at least, has become arguably their most popular items. It's definitely driving their profit margins over there. a sausage mcmuffin with egg is wicked awesome!


Man, I am not into Canada bashing in the slightest, but way to perpetuate a stereotype. Canada is Canada, Korea is Korea and 99% of folks here being Korean don't want what you get in Canada. Hence the subtle variations in fastfood restaurants around the world.
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djsmnc



Joined: 20 Jan 2003
Location: Dave's ESL Cafe

PostPosted: Tue Jul 25, 2006 9:09 pm    Post subject: Reply with quote

I used to have a lady who worked for the McDonald's Korea corporate office in my class. Harassed her to death daily about pressuring the CEO to introduce the breakfast menu. Beat the issue to death, with not only my own cravings in mind, but those of all English teachers in Korea.

She always answered "I will, I will" with that I'm not gonna do a damn thing because speaking up to an authority figure would make me look like a loose harlot and destory any chances at holding a career I may have tone/attitude that Korean women sometimes, or shall I say often, exhibit.

She didn't stay in the class long, and it wasn't until I visited Hong Kong that I could devour a greasy sausage egg and cheese biscuit. It was a far cry from the Teuk-egg-burger which is sold in select Seoul McDonald's restaurants. It certainly is a special burger, as its name implies, because nowhere else in the world have I seen a hamburger with an eggpatty added to it. Repulsive sacrilege, but not bad enough to keep me from eating one every now and then.


Last edited by djsmnc on Tue Jul 25, 2006 9:10 pm; edited 1 time in total
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Dev



Joined: 18 Apr 2006

PostPosted: Tue Jul 25, 2006 9:10 pm    Post subject: Reply with quote

jaganath69 wrote:
blaseblasphemener wrote:
they should try selling it at 10 am then. it's ridiculous, as the breakfast and coffee in Canada, at least, has become arguably their most popular items. It's definitely driving their profit margins over there. a sausage mcmuffin with egg is wicked awesome!


Man, I am not into Canada bashing in the slightest, but way to perpetuate a stereotype. Canada is Canada, Korea is Korea and 99% of folks here being Korean don't want what you get in Canada. Hence the subtle variations in fastfood restaurants around the world.


Then why do McD's restaurants in Japan have the full breakfast menu like U.S.A. & Canada? I think it is because the Japanese are more in tune with what's going on in the world than Koreans. The Japanese love to observe the west and import what they like from it while preserving their own culture. Korea's way of preserving its cuture is to keep as many western influences out as possible.

Anyway, your argument about differences in taste is rather weak given the fact that you can buy pancake mix anywhere in Korea. Koreans love pancakes and coffee. I am not sure that the fried eggs would sell, but I would bet highly on the McMuffins selling well because they're really just another kind of burger.

The lack of McD's breakfast might have more to do with Koreans not having money. But I can still see richer areas like Seoul having it - especially near the universities and business areas where people have money and need to save time. The mystery goes on. Very Happy
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Doogie



Joined: 19 Jan 2006
Location: Hwaseong City

PostPosted: Tue Jul 25, 2006 9:49 pm    Post subject: Reply with quote

blaseblasphemener wrote:
they should try selling it at 10 am then. it's ridiculous, as the breakfast and coffee in Canada, at least, has become arguably their most popular items. It's definitely driving their profit margins over there. a sausage mcmuffin with egg is wicked awesome!

Sausage McMuffin with egg......Is there a better hangover food on the planet?
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stumptown



Joined: 11 Apr 2005
Location: Paju: Wife beating capital of Korea

PostPosted: Tue Jul 25, 2006 11:50 pm    Post subject: Reply with quote

In 3 days I'll be in Hong Kong. Hello, sausage egg biscuit with cheese.
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Nowhere Man



Joined: 08 Feb 2004

PostPosted: Wed Jul 26, 2006 3:21 am    Post subject: ... Reply with quote

On the other hand, Hong Kong serves breakfast all day long.

Then again, if you're there, why go to McD's.
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flakfizer



Joined: 12 Nov 2004
Location: scaling the Cliffs of Insanity with a frayed rope.

PostPosted: Wed Jul 26, 2006 3:31 am    Post subject: Reply with quote

Don't know, but BK has breakfast. I almost always get one at the airport.
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Manner of Speaking



Joined: 09 Jan 2003

PostPosted: Wed Jul 26, 2006 5:20 am    Post subject: Re: Why Don't Korean McDonalds Serve Breakfast? Reply with quote

Dev wrote:
This is a very trivial matter, but still one that seems to have no explanation for me.

I think Korean people would buy McDonald's breakfast. Pancakes are as popular as hell. I know that in Japan, the McDonalds there have the full line of breakfast menu items including the McMuffins and hotcakes.

Does anyone know the answer to this one?


Actually the one in Daegu, in downtown, on Jungangro across the lane from Bennigans, used to serve breakfast with hotcakes, hash browns, fresh ground coffee, etc., from 2000 to 2002. I had 2 morning classes every day from 7:30 to 9:30am in a downtown hogwan, and I would hustle my ass down there every morning before they stopped serving it at 10:00. The staff always knew what I was going to order. Occasionally another foreigner would order the breakfast, but most Koreans downtown at that time would order a cheeseburger and fries instead. Confused

It was great...I'd hustle down there for breakfast, read my paper, and watch the cute chicks opening up all the shops along the street. Laughing Broke my heart when they discontinued it. Crying or Very sad
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Qinella



Joined: 25 Feb 2005
Location: the crib

PostPosted: Wed Jul 26, 2006 8:25 am    Post subject: Reply with quote

This thread is one of those things that I find so funny I can't even laugh at. A bunch of westerners complaining about the menu at McDonald's in a foreign country. Rolling Eyes x 10 million.
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jaganath69



Joined: 17 Jul 2003

PostPosted: Wed Jul 26, 2006 2:56 pm    Post subject: Reply with quote

Dev wrote:


Anyway, your argument about differences in taste is rather weak given the fact that you can buy pancake mix anywhere in Korea. Koreans love pancakes and coffee. I am not sure that the fried eggs would sell, but I would bet highly on the McMuffins selling well because they're really just another kind of burger.

The lack of McD's breakfast might have more to do with Koreans not having money. But I can still see richer areas like Seoul having it - especially near the universities and business areas where people have money and need to save time. The mystery goes on. Very Happy


Man, what has the prevelance of pancake mix got to do with availability of breakfast at McD's? Pretty absurd argument if you ask me. Trust me, various market research groups will have gone over this and decided that it isn't worth serving and that there isn't money to be made from it. Still, if you think you can convince them otherwise, be my guest.

As for the Koreans not having money, give me a break. McDonalds in Indonesia do breakfast, albeit a localised version with scrambled egg or chicken congee. Ditto for other southeast Asian countries with vastly lower GDPs than Korea (an OECD country). I still maintain its culture, what people want in sufficient quantities, the market will deliver.
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jaganath69



Joined: 17 Jul 2003

PostPosted: Wed Jul 26, 2006 2:58 pm    Post subject: Reply with quote

Qinella wrote:
This thread is one of those things that I find so funny I can't even laugh at. A bunch of westerners complaining about the menu at McDonald's in a foreign country. Rolling Eyes x 10 million.


I concur, especially in a country where the main market is 99.5% Korean, or something of the like. I've learned to adapt and get myself an eggie cheeseu from the toast lady if I feel like something approximating it. How some of these kids make it over here, let alone survive is beyond me. Rolling Eyes
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captain planet



Joined: 18 Jul 2006

PostPosted: Wed Jul 26, 2006 3:48 pm    Post subject: Reply with quote

Qinella wrote:
This thread is one of those things that I find so funny I can't even laugh at. A bunch of westerners complaining about the menu at McDonald's in a foreign country. Rolling Eyes x 10 million.

as opposed to the traffic patterns?
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laogaiguk



Joined: 06 Dec 2005
Location: somewhere in Korea

PostPosted: Wed Jul 26, 2006 3:54 pm    Post subject: Reply with quote

captain planet wrote:
Qinella wrote:
This thread is one of those things that I find so funny I can't even laugh at. A bunch of westerners complaining about the menu at McDonald's in a foreign country. Rolling Eyes x 10 million.

as opposed to the traffic patterns?


There is a pretty big difference between traffic patterns and McDonald's restaurants. A big one being you can choose not to go to one, but the other is unavoidable.
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snoopyd



Joined: 25 Jul 2006
Location: South Korea

PostPosted: Wed Jul 26, 2006 4:54 pm    Post subject: Reply with quote

maybe the breakfast items cost too much in korea ...as it is their meat pattys are only 25~30% beef... the rest is made up of ..well you dont want to know!

I want to know why there are hardly any fish and chip shops in Korea^^ ..I heard there is a korean version of one in Apkujong but still have to find it... maybe it is gone already... but that would be hyjaking the thread... back to Mcdees...
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