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Yeolchae

Joined: 24 Aug 2006
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Posted: Mon Aug 28, 2006 5:38 am Post subject: iriver using Jenna Jameson for ads |
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MP3 manufacturer Reigncom, recently described as an �outstanding firm� by Microsoft CEO Bill Gates, is making waves by using an adult film star in advertising for its new products.
Reigncom late last year introduced its portable multimedia player (PMP) onto the U.S. market, hiring U.S. porn starlet Jenna Jameson to appear in advertisements.
Industry sources say it was a pragmatic move. "One cannot ignore people using the PMP to watch adult material,� said one. �I think they were targeting these customers when we hired a porn actress."
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from http://english.chosun.com/w21data/html/news/200501/200501180025.html |
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JongnoGuru

Joined: 25 May 2004 Location: peeing on your doorstep
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Posted: Mon Aug 28, 2006 5:54 am Post subject: |
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If it's not porn stars, then it's patriotism.
http://www.engadget.com/2005/03/02/irivers-strategy-against-apple-buy-korean/
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Reigncom, the South Korean company behind the iRiver line of MP3 players, thinks they have a strategy for beating Apple on their home turf: they took out a bunch of ads in local newspapers yesterday, South Korea's Independence Movement Day, about how it's the patriotic duty of citizens there to buy Korean-made MP3 players. Maybe there's something lost in translation, but the text of the ads is priceless:
Does shouting 'mansei' buck-naked make Korea independent? U.S. firms are sweeping up most of the world's HDD-type MP3 player market… As a sovereign MP3 state, we could not simply sit back and watch. After spending countless nights in the research room, we've finally produced a precious son for the world market… There will be many difficulties, but we are not afraid. We are the descendents of martyrs who braved bullets and swords to bring about independence to the cry of 'mansei.'
Wait a second, are we still talking about MP3 players? |
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jajdude
Joined: 18 Jan 2003
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Posted: Mon Aug 28, 2006 7:09 am Post subject: |
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That's advertising for ya, making it look like there's a really long nipple coming out of Jenna's left shoulder, ala Joe the Camel's face. |
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mithridates

Joined: 03 Mar 2003 Location: President's office, Korean Space Agency
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Posted: Mon Aug 28, 2006 7:30 am Post subject: |
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iriver's always been a pro at making themselves a bit sexier than the rest of the competition:
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Hollywoodaction
Joined: 02 Jul 2004
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Posted: Mon Aug 28, 2006 8:07 am Post subject: |
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JongnoGuru wrote: |
If it's not porn stars, then it's patriotism.
http://www.engadget.com/2005/03/02/irivers-strategy-against-apple-buy-korean/
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Reigncom, the South Korean company behind the iRiver line of MP3 players, thinks they have a strategy for beating Apple on their home turf: they took out a bunch of ads in local newspapers yesterday, South Korea's Independence Movement Day, about how it's the patriotic duty of citizens there to buy Korean-made MP3 players. Maybe there's something lost in translation, but the text of the ads is priceless:
Does shouting 'mansei' buck-naked make Korea independent? U.S. firms are sweeping up most of the world's HDD-type MP3 player market� As a sovereign MP3 state, we could not simply sit back and watch. After spending countless nights in the research room, we've finally produced a precious son for the world market� There will be many difficulties, but we are not afraid. We are the descendents of martyrs who braved bullets and swords to bring about independence to the cry of 'mansei.'
Wait a second, are we still talking about MP3 players? |
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So in Korea they only have the courage to use the word 'bucknacked' because it would be otherwise too racy, but in the States the company uses a porn star to market its products? Ironic, isn't it? |
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Tiberious aka Sparkles

Joined: 23 Jan 2003 Location: I'm one cool cat!
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Posted: Mon Aug 28, 2006 8:50 am Post subject: |
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This "news" is almost a year old.
_*_ |
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JongnoGuru

Joined: 25 May 2004 Location: peeing on your doorstep
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Posted: Mon Aug 28, 2006 3:42 pm Post subject: |
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Why "almost"? |
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Tiberious aka Sparkles

Joined: 23 Jan 2003 Location: I'm one cool cat!
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Posted: Mon Aug 28, 2006 4:33 pm Post subject: |
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JongnoGuru wrote: |
Why "almost"? |
Because I'm too lazy to check the archives at The Marmot's Hole.
_*_ |
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JongnoGuru

Joined: 25 May 2004 Location: peeing on your doorstep
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Posted: Mon Aug 28, 2006 4:46 pm Post subject: |
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But the dates are visible right there in the links above. I agree, though, it's not new news. |
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Tiberious aka Sparkles

Joined: 23 Jan 2003 Location: I'm one cool cat!
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Posted: Mon Aug 28, 2006 4:48 pm Post subject: |
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I'm not the most perceptive lad, am I?
_*_ |
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