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New tourism slogan: Imagine Your Korea
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radcon



Joined: 23 May 2011

PostPosted: Thu Jul 24, 2014 5:28 pm    Post subject: Reply with quote

Korea: Home to the world's slowest escalators.
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cdninkorea



Joined: 27 Jan 2006
Location: Seoul

PostPosted: Thu Jul 24, 2014 7:44 pm    Post subject: Reply with quote

cj1976 wrote:
cdninkorea wrote:
cj1976 wrote:
I feel for the people who are charged with luring tourists to Korea. There really is not much for tourists to see or do that isn't far better in surrounding countries. It is quite unfortunately sandwiched between two larger and much more interesting countries - that also provides a large share of annual tourists to Korea.
If my friends in the UK were going to shell out for a trip to the Far East, I would not recommend Korea.


This is just plain not true. Korea gets a lot of tourists from Japan and China. You are right that Korea isn't that interesting to Western tourists compared to the alternatives, but why is that all that matters? For some reason a lot of Koreans seem to think the same thing, and I think it's absurd. Money's money, after all.


which part is not true?


Oh sorry, I responded to something you didn't say. I thought you were saying that Korea has little/nothing of interest for tourists, but you didn't say that. I do hear that kind of thing a lot though, and I was saying that Korea does have a lot to offer tourists; just not Western tourists. Again, reading comprehension fail on my part.
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Savant



Joined: 25 May 2007

PostPosted: Thu Jul 24, 2014 8:14 pm    Post subject: Reply with quote

Korea: The Pursuit of Unhappiness.

Many miserable Koreans seem to take great lengths to make other Koreans be as damn miserable as possible.
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Chaparrastique



Joined: 01 Jan 2014

PostPosted: Sat Jul 26, 2014 7:41 pm    Post subject: Reply with quote

radcon wrote:
Korea: Home to the world's slowest escalators.


..and zebra crossings.
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schwa



Joined: 18 Jan 2003
Location: Yap

PostPosted: Sat Jul 26, 2014 10:33 pm    Post subject: Reply with quote

I dont think its too far off the mark. Almost everywhere tries to generate a catchy tourism slogan & this one is better than most. I kind of like how it involves the audience instead of just imposing some bland positive adjective.

The range of markets is various & for Korea thats primarily other Asian countries. This taps into those people imagining Korea through popular dramas, K-pop, etc. There were multiple busloads of Chinese tourists at my tiny neighborhood beach today (where a hit drama was once filmed). They seemed really happy.

Sloganeering is like poetry: tougher than it looks.
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edwardcatflap



Joined: 22 Mar 2009

PostPosted: Sat Jul 26, 2014 10:58 pm    Post subject: Reply with quote

Quote:
Sloganeering is like poetry: tougher than it looks.


Yes, but I wonder how effective sloganeering really is for attracting people to foreign countries. I've visited a lot of countries over the years as a tourist and I'm not sure I'd even be able to name any of their slogans nevermind been influenced enough by them to decide to visit. The one exception I can think of is 'Thailand, land of Smiles' but I'm pretty sure I saw that slogan for the first time after I'd already arrived in the country.
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cabeza



Joined: 29 Sep 2012

PostPosted: Sat Jul 26, 2014 11:09 pm    Post subject: Reply with quote

Malaysia: Truly Asia!

I always liked, "New Zealand:Why not?".

What kind of cretin is enticed to go on holiday by a marketing slogan.
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edwardcatflap



Joined: 22 Mar 2009

PostPosted: Sat Jul 26, 2014 11:11 pm    Post subject: Reply with quote

Quote:
What kind of cretin is enticed to go on holiday by a marketing slogan


The kind that is enticed to go on holiday by a pop act?

Actually come to think of it, I've been told by Korean adults, without any sense of embarassment or shame, that they bought a certain mobile phone as a direct result of liking the celebrity in the advert.

What was that quote?

'Nobody ever got rich by overestimating the intelligence of the general public.'
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Stu_miller



Joined: 23 Apr 2014

PostPosted: Sat Jul 26, 2014 11:39 pm    Post subject: Reply with quote

cabeza wrote:


I always liked, "New Zealand:Why not?".



Conchords?
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Who's Your Daddy?



Joined: 30 May 2010
Location: Victoria, Canada.

PostPosted: Sun Jul 27, 2014 12:09 am    Post subject: Reply with quote

Korea: The sizzle without the steak.
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radcon



Joined: 23 May 2011

PostPosted: Sun Jul 27, 2014 12:30 am    Post subject: Reply with quote

Who's Your Daddy? wrote:
Korea: The sizzle without the steak.


Korea: All hat and no cattle.
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radcon



Joined: 23 May 2011

PostPosted: Sun Jul 27, 2014 12:31 am    Post subject: Reply with quote

Why even create a slogan in English since almost all of the tourists come from China and Japan?
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FriendlyDaegu



Joined: 26 Aug 2012

PostPosted: Sun Jul 27, 2014 2:50 am    Post subject: Reply with quote

That logo is embarrassing.. even without the stylized Korea part. I was hoping these guys would learn their lesson after all the design blogs had a laugh riot at the Korean food promotion a few months back. What's the disconnect between these tourism folks and the Korean design community?
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Squire



Joined: 26 Sep 2010
Location: Jeollanam-do

PostPosted: Sun Jul 27, 2014 4:35 am    Post subject: Reply with quote

I don't think I'd like my parents coming over here. I'd worry someone is about to make my dad angry or upset my mum. I wouldn't care if it was just a friend but I'd be really sensitive if it was my folks here

Mix1 wrote:
But I go through the immigration check in Korea, and the guy just glares at me and gives a little grunt. I thought: "Yup, I'm back. Welcome to Korea."


I'm always in a bad mood arriving back in Korea. It could be the traveling leading up to coming back but something always irritates me quickly on arrival (or on a plane full of Koreans) and the journey between the airport and where I live is usually a bad tempered one. That's not typical for me either, I'm usually very tolerant of what goes on around me. It's just the return to this place from somewhere else sets me on edge and I notice every bit of rudeness from other people
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johnny_russian



Joined: 24 Dec 2012

PostPosted: Sun Jul 27, 2014 9:36 pm    Post subject: Reply with quote

"Imagine your Korea" is really not that bad compared to some other slogans out there:

Greece – You in Greece
Edinburgh - Incredinburgh
Bangladesh - Visit Bangladesh before tourists come
Fiji - Fiji me

more here: http://www.theguardian.com/travel/2013/nov/21/tourism-slogans-around-the-world
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