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[hiromichi]

What does "pitch" in the following newspaper article mean?

Koizumi reform pitch in last Diet-opener

By REIJI YOSHIDA
Staff writer

In his final speech as Liberal Democratic Party president to mark the opening of the ordinary Diet session Friday, Prime Minister Junichiro Koizumi reiterated his plan to trim the civil service, consolidate state-backed financial institutions and push further administrative reforms.
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Hiromichi

[lotus]

Hi hiromichi,

Pitch in this case is his (persuasive or assertively promoted) plan. "Sales pitch" is a common saying, despite Encarta catergorizing it as informal.

From Encarta:

10. transitive verb: try to sell or promote something: to try to sell or promote something, often in an aggressive way:
"pitched his budget proposal to Congress"

7. noun: method of persuasion: an attempt to persuade somebody to accept or buy something (informal)
"unwanted telephone sales pitches at inconvenient times"


--lotus

[hiromichi]

lotus, I see. In this case "pitch" is a nown. I had thought it was a verb. Thank you again. You are today's teacher.
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Hiromichi