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mantra

 
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hiromichi



Joined: 12 Oct 2005
Posts: 1380

PostPosted: Sat Feb 18, 2006 7:35 am    Post subject: mantra Reply with quote

What does "mantra" below mean?

Shree writes "An article at NYTimes suggests that the outsourcing mantra is shifting to reasons of hiring global talent, tapping new potential minds and amassing top global human resources. Its not just software companies trying to save a buck by outsourcing; now its about Berkely trying to hookup with Tsinghua University and institutes in India, and companies like IBM and Microsoft looking to setup R&D labs in Asia."
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Jintii



Joined: 18 Feb 2006
Posts: 111
Location: New York City

PostPosted: Sat Feb 18, 2006 7:08 pm    Post subject: Reply with quote

Mantra here means "a word or motto that embodies a principle or guide to action of an individual or group". It means that outsourcing is what everybody's doing.
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hiromichi



Joined: 12 Oct 2005
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PostPosted: Sat Feb 18, 2006 8:10 pm    Post subject: Reply with quote

Thank you very much. My understanding did not reach the meaning of "outsorcing mantra" combined.
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