Dave's ESL Cafe's Student Discussion Forums

[SaraItaly]

Hello everyone,

I'm Sara, I'm an Italian university student and I'm currently working on my final dissertation about advertising aimed at women (in English).

I was wondering if you could give me a hand...

I've already written loads of stuff about the language used basically to re-inforce stereotypes such as the beautiful (and thin) woman and the woman as object.

Now I should write about the housewife/perfect mother role but I don't know where to start, from a linguistic point of view.

Any suggestions?

Any headlines you've come across that suggest that the kitchen is the woman's paradise (or shall I say, hell?!)?

Thanks for your help!

[Lorikeet]

Maybe you should have written it 50 years ago. I thought we'd moved away from that stereotype somewhat. I don't think advertisers try to appeal to the "housewife" as much as the "career woman" these days.