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Racism in Korean Advertising
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Buffalo



Joined: 15 Aug 2009
Location: Ilsan

PostPosted: Wed Sep 23, 2009 7:08 pm    Post subject: Reply with quote

Whiners! Chibae ca!!!
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Forward Observer



Joined: 13 Jan 2009
Location: FOB Gloria

PostPosted: Wed Sep 23, 2009 8:05 pm    Post subject: Reply with quote

I know both the director and the producer of that CF since I do a lot of Commercial Films and have been in the industry for a couple of years.

I called the director and asked him to explain his motives behind the CF.

He gave me this message to give to all ESL teachers that worry about racism in his CF:
































Get your butts back in class and teach English - leave the Commercial Films to us! Razz
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Steelrails



Joined: 12 Mar 2009
Location: Earth, Solar System

PostPosted: Wed Sep 23, 2009 8:26 pm    Post subject: Reply with quote

caniff wrote:
doggyji wrote:
coralreefer_1 wrote:
Sarcasm has its place, but two replies within a few hours to threads touting Korea was great, kimchi jigae is great, you are ModEdit, we are best...don't like it leave attitude is going a bit over the sarcasm line and more into irrational nationalism as far as I can tell.
Seriously? I guess there will always be some who fall for obvious and poor impersonators. It's amusing and yet disappointing. I mean backhand doesn't even try to pass himself for a real Korean.


Stop showing up and making sense. I mean it this time.


The problem with backhand is his schtick is old. He needs new material.

Newsflash backhand if you want to bash Korea and be effective at it don't use the same joke over and over and over and over and over.

Your image is now "Guy who says the same thing over and over and over and thinks he's funny when he's not." And not the image of an effective & entertaining social critic/comedian on Korean culture.


Backhand too dumb to write more than one joke.

Backhand repeat and repeat.

Backhand go to cave now.

Duuhhhh...understand???

How many backhands does it take to screw in a light bulb? Four- One to screw in the lightbulb, the other to take him to the hospital when he keeps on trying to screw it in, breaks the bulb, and then cuts his hand on the shards. Then two more because the next backhand will do the exact same thing.



On the other hand this guy might be a deep sock for some Korea apologist. Have some guy be so moronic and stale at bashing Korea that it delegitimizes the Korea bashers, kinda like (allegedly) MissSeoul in reverse.


Last edited by Steelrails on Thu Sep 24, 2009 1:58 pm; edited 1 time in total
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Draz



Joined: 27 Jun 2007
Location: Land of Morning Clam

PostPosted: Wed Sep 23, 2009 9:51 pm    Post subject: Reply with quote

I like the part at the end where everyone is gleefully gawking at the girl walking around without a pig nose. FREEEEEAK!
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Kimchi Cha Cha



Joined: 15 May 2003
Location: was Suncheon, now Brisbane

PostPosted: Wed Sep 23, 2009 10:29 pm    Post subject: Reply with quote

blackjack wrote:
Correct me if I am wrong but the ad was not filmed in korea (unless it's green screen). They have used a korean model as the main "actress" but it would only be logical to hire local extras rather than import/export koreans. What would have been racist is to only hire korean extras.

If it was filmed in Korea disregard every thing I have said


It was filmed in Sydney, as are many other Korean commercials, I can tell by the landmarks. What I wonder is how they sold this to the schmucks on the set ... 'OK you folk are going to look like the oblivious white pigs you are, whereas this Korean model with strut around with a superior laptop and snout-less nose ... Anyone got a problem with this?'
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Konglishman



Joined: 14 Sep 2007
Location: Nanjing

PostPosted: Wed Sep 23, 2009 10:42 pm    Post subject: Reply with quote

Have any of you considered the fact that, in Korea, a pig is symbolic of good luck?
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fermentation



Joined: 22 Jun 2009

PostPosted: Wed Sep 23, 2009 11:00 pm    Post subject: Reply with quote

Konglishman wrote:
Have any of you considered the fact that, in Korea, a pig is symbolic of good luck?


Maybe should've call it the "Luck Flu" and we wouldn't have all this paranoia.
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The Gipkik



Joined: 30 Mar 2009

PostPosted: Wed Sep 23, 2009 11:00 pm    Post subject: Reply with quote

A couple of commercials that caught my eye involved smelly feet and flatulence. The commercials were funny, but I noticed that only the foreigners in the commercials were portrayed as stinky, the Koreans were surprised and bemused--never mind the kimchee breath.
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backhand



Joined: 17 Jul 2009

PostPosted: Thu Sep 24, 2009 10:14 am    Post subject: Reply with quote

caniff wrote:
coralreefer_1 wrote:
..the above comments should be taken with a grain of salt.


You think?


no

now turn off your station


fighting


Last edited by backhand on Thu Sep 24, 2009 5:07 pm; edited 2 times in total
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Bread



Joined: 09 Oct 2008

PostPosted: Thu Sep 24, 2009 10:19 am    Post subject: Reply with quote

I'm out of the country now, but do all of the ads on tv/subway stations still have those giant bobbly heads on people? I swear every product was being advertised by people with tiny bodies and giant heads in June-July. Dear lord I hated those things, they were totally grotesque.
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backhand



Joined: 17 Jul 2009

PostPosted: Thu Sep 24, 2009 10:22 am    Post subject: Reply with quote

Steelrails wrote:
caniff wrote:
doggyji wrote:
coralreefer_1 wrote:
Sarcasm has its place, but two replies within a few hours to threads touting Korea was great, kimchi jigae is great, you are ModEdit, we are best...don't like it leave attitude is going a bit over the sarcasm line and more into irrational nationalism as far as I can tell.
Seriously? I guess there will always be some who fall for obvious and poor impersonators. It's amusing and yet disappointing. I mean backhand doesn't even try to pass himself for a real Korean.


Stop showing up and making sense. I mean it this time.


The problem with backhand is his schtick is old. He needs new material.

Newsflash backhand if you want to bash Korea and be effective at it don't use the same joke over and over and over and over and over.

Your image is now "Guy who says the same thing over and over and over and thinks he's funny when he's not." And not the image of an effective & entertaining social critic/comedian on Korean culture.


Backhand too dumb to write more than one joke.

Backhand repeat and repeat.

Backhand go to cave now.

Duuhhhh...understand???

How many backhands does it take to screw in a light bulb? Four- One to screw in the lightbulb, the other to take him to the hospital when he keeps on trying to screw it in, breaks the bulb, and then cuts his hand on the shards. Then two more because the next backhand will do the exact same thing.



On the other hand this guy might be a deep sock for some Korea apologist. Have some guy be so moronic and stale at bashing Korea that it legitimizes the Korea bashers, kinda like (allegedly) MissSeoul in reverse.

You sure showed me.


ps korean CULTure is best CULTure

you understand?
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crossmr



Joined: 22 Nov 2008
Location: Hwayangdong, Seoul

PostPosted: Thu Sep 24, 2009 2:01 pm    Post subject: Reply with quote

backhand wrote:

You sure showed me.


ps korean CULTure is best CULTure

you understand?


That you're an idiot? Yes. Message received, loud and clear!
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blackjack



Joined: 04 Jan 2006
Location: anyang

PostPosted: Thu Sep 24, 2009 3:44 pm    Post subject: Reply with quote

Kimchi Cha Cha wrote:
blackjack wrote:
Correct me if I am wrong but the ad was not filmed in korea (unless it's green screen). They have used a korean model as the main "actress" but it would only be logical to hire local extras rather than import/export koreans. What would have been racist is to only hire korean extras.

If it was filmed in Korea disregard every thing I have said


It was filmed in Sydney, as are many other Korean commercials, I can tell by the landmarks. What I wonder is how they sold this to the schmucks on the set ... 'OK you folk are going to look like the oblivious white pigs you are, whereas this Korean model with strut around with a superior laptop and snout-less nose ... Anyone got a problem with this?'


So you believe it's racist?

If it was a black model, Italian, Mexican?

The pig nose represents a power socket, did you notice them trying to plug it in. I am not saying it is a good ad, but it is hardly racist
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Steelrails



Joined: 12 Mar 2009
Location: Earth, Solar System

PostPosted: Thu Sep 24, 2009 4:00 pm    Post subject: Reply with quote

Kimchi Cha Cha wrote:
blackjack wrote:
Correct me if I am wrong but the ad was not filmed in korea (unless it's green screen). They have used a korean model as the main "actress" but it would only be logical to hire local extras rather than import/export koreans. What would have been racist is to only hire korean extras.

If it was filmed in Korea disregard every thing I have said


It was filmed in Sydney, as are many other Korean commercials, I can tell by the landmarks. What I wonder is how they sold this to the schmucks on the set ... 'OK you folk are going to look like the oblivious white pigs you are, whereas this Korean model with strut around with a superior laptop and snout-less nose ... Anyone got a problem with this?'


Nope and I'll take my check now thank you.

"How do you sleep at night?" - Jay Sherman

"On top of a pile of money, with many beautiful ladies." - Rainier Wolfcastle
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krd



Joined: 17 Sep 2009
Location: Daegu

PostPosted: Thu Sep 24, 2009 4:10 pm    Post subject: Reply with quote

Do you remember when Cyon made a phone called 'Black & White' and they had a white chick and a black guy... Only he wasn't really a black guy, but instead a white guy PAINTED BLACK!? That was another major screw up in Korean advertising. I think they need a non-Korean person standing by at all times to say "Wait, no, that's going to by mocked by a lot of people..."

http://koreanrumdiary.blogspot.com/2009/07/korea-makes-fake-black-people.html
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