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The Beaver magazine in Canada is changing

 
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kiknkorea



Joined: 16 May 2008

PostPosted: Thu Jan 14, 2010 6:20 am    Post subject: The Beaver magazine in Canada is changing Reply with quote

http://news.yahoo.com/s/nm/20100113/od_nm/us_magazine
Quote:

Canada's second-oldest magazine, The Beaver, is changing its name because its unintended sexual connotation has caused the history journal to become snagged in Internet filters and has turned off potential readers.
Is nothing sacred? Razz

And this:
Quote:
"Market research showed us that younger Canadians and women were very very unlikely to ever buy a magazine called The Beaver no matter what it's about," said Reid, adding he has mixed feelings about the name change. "For whatever reasons, they are turned off by the name."
Too funny.Laughing
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the_beaver



Joined: 15 Jan 2003

PostPosted: Thu Jan 14, 2010 6:28 am    Post subject: Reply with quote

Oddly, I've received some similar feedback...
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Moldy Rutabaga



Joined: 01 Jul 2003
Location: Ansan, Korea

PostPosted: Thu Jan 14, 2010 4:19 pm    Post subject: Reply with quote

I remember taking history classes in Canada in the 80s and my professor talking about Beaver. Great guy, but he never once seemed to pick up on the snickers. What makes it funnier is that it is such a sober historical journal.

I wonder what took so long for them to give in and change the name. Maybe the same kind of pride that keeps Dildo, Newfoundland from taking a new town name!
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andrewchon



Joined: 16 Nov 2008
Location: Back in Oz. Living in ISIS Aust.

PostPosted: Thu Jan 14, 2010 9:09 pm    Post subject: Reply with quote

http://en.wikipedia.org/wiki/Dildo,_Newfoundland_and_Labrador
check out the town in Austria.

I remember in 1991 a new mobile-phone with silent ringing function came out.
Model name?: 'Vibrator'
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DorkothyParker



Joined: 11 Apr 2009
Location: Jeju

PostPosted: Sat Jan 16, 2010 9:19 am    Post subject: Reply with quote

I thought this thread was about new Canadian decency laws as related to pornography. I understand the name change. Will this open up the trademark for a new The Beaver mag?
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Moldy Rutabaga



Joined: 01 Jul 2003
Location: Ansan, Korea

PostPosted: Sun Jan 17, 2010 5:27 am    Post subject: Reply with quote

I wouldn't be surprised if there are already ten magazines with such a name.

I've heard complaints from professors back home that they were published in The Beaver and then had to leave the publication off their CV if they sent it online -- swear filters sometimes blocked the CVs!
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