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Korean Brands

 
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The Hammer



Joined: 18 Jan 2003
Location: Ullungdo 37.5 N, 130.9 E, altitude : 223 m

PostPosted: Wed Jan 12, 2005 12:59 am    Post subject: Korean Brands Reply with quote

What is your perception of Korean brands?

For example, what do you think of Samsung electronics, Hyundai autos, and Daewoo fishing poles? Feel free to use your own examples.

How are Korean brands perceived in your country?
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peppermint



Joined: 13 May 2003
Location: traversing the minefields of caddishness.

PostPosted: Wed Jan 12, 2005 1:54 am    Post subject: Reply with quote

Well, I remember a raffle where one of the prizes was a KIA , and one of the guys I worked with said he still wouldn't be caught dead driving one. Another guy at the same office drove a Hyundai Tiburon and that was jokingly acknowledged as a babe magnet.
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mindmetoo



Joined: 02 Feb 2004

PostPosted: Wed Jan 12, 2005 2:41 am    Post subject: Re: Korean Brands Reply with quote

The Hammer wrote:
What is your perception of Korean brands?

For example, what do you think of Samsung electronics, Hyundai autos, and Daewoo fishing poles? Feel free to use your own examples.

How are Korean brands perceived in your country?


It took Hyundai the better part of two decades to out live the Hyundai Pony disaster. After the Yugo it's probably one of the worst cars ever to hit North America. A mechanic friend would describe it as "the world's first disposable car". The recession and fuel price rise has helped sales. Cheap transportation, 10 year warrenty, and fuel economy have all helped make people take a second look. Will they ever capture the high end? That's the next move. I think the best thing Hyundai could do is release a rag top roadster at a good price point.

I long avoided Korean electronics like Samsung based on a Goldstar microwave oven I had that fried out on me after a year. But in the last few years, they've really taken the market for a lot of things like flat panel display. I like their laptops but I'm scared that they lack English support.

I like some of the Korean clothing brands like A6 and Bean Pole.
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hellofaniceguy



Joined: 10 Jan 2003
Location: On your computer screen!

PostPosted: Wed Jan 12, 2005 4:07 am    Post subject: Reply with quote

While quality control is getting better for korean products...the same can't be said for non products. If korea is to remain good at what it's doing in the "making of goods," it needs to concentrate on relationships with the rest of the world. Many visitors visit korea...but...very very few return for a second or even third visit except for ESL teachers. Koreans have a habit of shooting themselves in the foot.
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Bulsajo



Joined: 16 Jan 2003

PostPosted: Wed Jan 12, 2005 5:14 am    Post subject: Reply with quote

The reputation of Samsung and LG in the computer and consumer electronics markets has skyrocketed over the past decade, as has Hyundai in the auto market.
In Korea almost all brands are Korean, so it's a little hard to see the forest for the trees if you've been there a number of years.
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eamo



Joined: 08 Mar 2003
Location: Shepherd's Bush, 1964.

PostPosted: Wed Jan 12, 2005 5:59 am    Post subject: Reply with quote

There was a bit of a storm in a teacup in the UK over the comments made by the top TV car pundit, Jeremy Clarkeson.

He basically said Korean cars are completely boring and he'd never drive one even if you paid him.

Lots of irate Koreans in the UK jammed the BBC's phonelines over that one.

He's right though. They are boring.

Hyundai et al really need to make some sports cars.
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Tiberious aka Sparkles



Joined: 23 Jan 2003
Location: I'm one cool cat!

PostPosted: Wed Jan 12, 2005 7:32 pm    Post subject: Re: Korean Brands Reply with quote

mindmetoo wrote:

I like some of the Korean clothing brands like A6 and Bean Pole.


The bicycle means happiness.

Sparkles*_*
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Swiss James



Joined: 26 Nov 2003
Location: Shanghai

PostPosted: Wed Jan 12, 2005 8:16 pm    Post subject: Reply with quote

Would this be a university assignment by any chance?
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mindmetoo



Joined: 02 Feb 2004

PostPosted: Wed Jan 12, 2005 9:57 pm    Post subject: Re: Korean Brands Reply with quote

Tiberious aka Sparkles wrote:
mindmetoo wrote:

I like some of the Korean clothing brands like A6 and Bean Pole.


The bicycle means happiness.

Sparkles*_*


*eyes glazed over* It was much better than Cats.
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edgellskiuk



Joined: 21 Jun 2004
Location: Seoul

PostPosted: Wed Jan 12, 2005 10:41 pm    Post subject: Reply with quote

Eamo did you see the episode? I downloaded it and they did make some very good points.

I personally think korean brands are gaining more market acceptance on the whole. Personally I always by japanese and european instead but that may change (other than hifi and cars).
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The Hammer



Joined: 18 Jan 2003
Location: Ullungdo 37.5 N, 130.9 E, altitude : 223 m

PostPosted: Thu Jan 13, 2005 2:04 am    Post subject: Reply with quote

Swiss James wrote:
Would this be a university assignment by any chance?


No, I was just wondering.
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eamo



Joined: 08 Mar 2003
Location: Shepherd's Bush, 1964.

PostPosted: Thu Jan 13, 2005 6:57 am    Post subject: Reply with quote

edgellskiuk wrote:
Eamo did you see the episode? I downloaded it and they did make some very good points.

I personally think korean brands are gaining more market acceptance on the whole. Personally I always by japanese and european instead but that may change (other than hifi and cars).


Didn't see but I'm looking for the download now (Clarkeson is naughty but funny!)

Do you know the broadcast date?
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